American Press Institute

The American Press Institute is a nonprofit organization with 501(c)(3) status that is linked to the News Media Alliance, which was previously known as the Newspaper Association of America. Its goal is to promote the growth of news media. The institute carries out research, offers training, brings together industry leaders, and develops resources for journalism. It aims to foster a forward-thinking and sustainable news sector by assisting publishers in connecting with their audiences, increasing revenue, enhancing public-service journalism, and managing organizational change effectively.

National, Trade/B2B

English

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Global

#1537939

United States

#519246

News and Media

#12843

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Articles

Building bridges with a community liaison

4 days ago | americanpressinstitute.org | Lilly Chapa

The structure and leadership of a community advisory committee can make a big impact on the effectiveness of the effort. And because these types of committees are organized by and for news organizations, community member participants require extra support and advocacy to ensure the experience is beneficial for them, too.
Convening a community advisory committee

1 week ago | americanpressinstitute.org | Lilly Chapa

Over the last three years, the American Press Institute engaged the Pittsburgh media ecosystem in measuring and improving inclusion efforts, both within the newsroom and through coverage of the community. This endeavor, guided by the API Inclusion Index, included two learning cohorts, a dozen community listening sessions and a six-month local news advisory committee.
Convening a community advisory committee: Structure and moderation

1 week ago | americanpressinstitute.org | Lilly Chapa

A structure to empower participants Putting together an advisory committee seems like a simple process, and it can be, but API took a nuanced approach in Pittsburgh. To ensure a diverse array of voices throughout the city, we selected 11 individuals representing nine different neighborhoods. In taking this approach, we adapted a model developed by Oaklandside, a hyperlocal newsroom that has used advisory committees for years.
Join us to explore how local media can enable intergenerational problem-solving

2 weeks ago | americanpressinstitute.org | Samantha Ragland |Kevin Loker

The American Press Institute is convening its second API Local News Summit of 2025, addressing a challenge shared by local and community-based media of all types: commercial or nonprofit, rural or urban, start-up or legacy. In our current moment and going forward, how might local media bridge civically-oriented coverage and conversation across generations? An inclusive democracy and society requires collaboration from all Americans, regardless of age.
Collaborate better internally and externally

2 weeks ago | americanpressinstitute.org | Emily Ristow

Collaboration allows you to bring in more perspectives and ideas, making you better equipped to solve problems and take on bigger, more complex projects. Though the benefits are apparent, many teams and organizations need help with effective collaboration.
News leaders: Embrace local identity and history to create added value

3 weeks ago | americanpressinstitute.org | Samantha Ragland |Kevin Loker

Although news fatigue is on the rise, people often have an endless reservoir of love and care for the places they live and the neighborhoods they call home. This presents opportunities for local news leaders who want to strengthen community relationships that sustain their businesses. In April, the American Press Institute convened nearly 70 news leaders and experts from non-news spaces for our Local News Summit on Local Identity, History and Sustainability in Nashville, Tenn.
Practice engaged journalism to better serve your community

3 weeks ago | americanpressinstitute.org | Emily Ristow

Trust in local news has been on the decline. In a 2022 survey by Pew Research, 71% of adults said they had some or a lot of trust in the information they get from local news organizations. That was down from 82% in 2016. One way to rebuild trust — and reach new audiences — is through engaged journalism.
Local communities need intergenerational problem-solving - and local news can help

4 weeks ago | americanpressinstitute.org | Samantha Ragland |Kevin Loker

If a good newspaper, as the playwright Arthur Miller said, is a “nation talking to itself,” then it follows that a good local news organization must be a town, or a community, doing the same thing. But those conversations are quite different today than when Miller made this observation more than six decades ago. And journalists’ role in the discussion has changed amid a splintered media environment, political polarization, economic uncertainty and a national epidemic of loneliness.
Use your audience funnel to diversify revenue streams

1 month ago | americanpressinstitute.org | Emily Ristow

Dependable revenue streams are both key to the sustainability of local media organizations and an ongoing challenge, which is why we focused on diversifying revenue streams as a strategic area in the Digital Transformation Guide from the American Press Institute.
Experiment with a product-thinking mindset

1 month ago | americanpressinstitute.org | Emily Ristow

The most successful Table Stakes organizations have a product-thinking mindset, whether they use those words or not. They root their journalism in their audiences’ and communities’ needs, using data to guide their strategies. They use a variety of platforms and create journalism specific to those platforms. And they have a culture of experimentation and learning with a willingness to fail along the way to success.