Kevin Loker's profile photo

Kevin Loker

Virginia

Director of Strategic Partnerships & Research at American Press Institute

Program operations and partnerships @AmPress. Visiting Fellow @SNFAgoraJHU '23-'24. My better half is @lauramloker. | Opinions my own.

Featured in: Favicon americanpressinstitute.org Favicon medium.com Favicon adweek.com Favicon editorandpublisher.com Favicon philanthropynewsdigest.org Favicon betternews.org

Articles

  • Local communities need intergenerational problem-solving - and local news can help

    6 days ago | americanpressinstitute.org | Samantha Ragland |Kevin Loker

    If a good newspaper, as the playwright Arthur Miller said, is a “nation talking to itself,” then it follows that a good local news organization must be a town, or a community, doing the same thing. But those conversations are quite different today than when Miller made this observation more than six decades ago. And journalists’ role in the discussion has changed amid a splintered media environment, political polarization, economic uncertainty and a national epidemic of loneliness.

  • 22 ideas to steal from the API Influencer Learning Cohort - Editor and Publisher

    2 months ago | editorandpublisher.com | Samantha Ragland |Kevin Loker

    After four months of learning and experiments, our American Press Institute and Knight Election Hub cohort on influencer collaborations has concluded.

  • Influencer collaborations: Lessons from four months of local news experiments

    2 months ago | americanpressinstitute.org | Kevin Loker |Samantha Ragland

    “If I knew then that not every influencer views themselves as an influencer, I’d approach them differently with more structure and different terminology.”That’s just one of dozens of madlibs, insights and epiphanies collected during the Election + Influencer Learning Cohort supported by the American Press Institute and the Knight Election Hub. After four months of non-partisan, election-based influencer collaborations, the cohort concluded in January.

  • 22 ideas to steal from the API Influencer Learning Cohort

    2 months ago | americanpressinstitute.org | Samantha Ragland |Kevin Loker

    After four months of learning and experiments, our American Press Institute and Knight Election Hub cohort on influencer collaborations has concluded.

  • Local media can leverage local identity and history to stand apart from the crowd — and create new value.

    Jan 16, 2025 | americanpressinstitute.org | Kevin Loker |Samantha Ragland

    Americans face increasing news fatigue and dissatisfaction with national politics. But they often love and value the community they live in— and that offers opportunities for local media to embrace their geography and history in new ways. You can feel it in the naming of newer outlets. When Philadelphia’s Billy Penn started (now 10 years ago), the name pointed to the famous Founding Father whose statue sits iconically atop City Hall.

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Kevin Loker
Kevin Loker @KevinLoker
18 Apr 25

New ⁦@AmPress, with ⁦@sammyragland⁩: ⁩ “Local communities need intergenerational problem-solving — and local news can help” https://t.co/65yjY7Jo4Q

Kevin Loker
Kevin Loker @KevinLoker
14 Apr 25

RT @AmPress: 🚨Attention Table Stakes Alumni! Join us for a conversation with P.J. Browning, president and publisher of The Post and Couri…

Kevin Loker
Kevin Loker @KevinLoker
10 Apr 25

RT @AmPress: That’s a wrap on the API Local News Summit: Local Identity, History and Sustainability in Nashville! 🎉 More than 60 media lea…