Archery Business

Archery Business is your essential guide for managing an archery pro shop. It offers everything you need, from reviews of the latest equipment and seasonal selling advice to trusted reports on bows and crossbows. You’ll discover valuable insights and tactics to enhance your business.

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Customer Service Is Key

3 weeks ago | archerybusiness.com | Darron McDougal

Appeared in print as "Oops . . .
In the Spotlight: Schaffer Performance Archery

1 month ago | archerybusiness.com | Mark Melotik

Appeared in print as "In the Spotlight: Schaffer Performance Archery" Few gear manufacturers can relate to archery pro shops quite like Schaffer Performance Archery, and that’s because this long-standing Minnesota-based innovator features a very unique “two-pronged” business structure. Up front it’s one of the country’s most successful archery pro shops, while upstairs — in the very same building — Schaffer staffers build some of the industry’s finest arrow rests and bowsights. As you’ll...
Everything You Missed at the 2025 ATA Show

1 month ago | archerybusiness.com | Josh Honeycutt

Appeared in print as "Everything You Missed at the 2025 ATA Show" The 2025 ATA Show, which was held in Indianapolis, Indiana, is in the books. Once again, thousands of new products were on display. Some were redesigned, but many were brand-new launches. Check out some of the big takeaways from the big bow show. New Hunting Bows Not all bow manufacturers were at the 2025 ATA Show. That said, numerous new bows were released at the big archery event, and they’re as good as ever. Some of these...
Loitering: Is It a Problem at Your Archery Shop?

1 month ago | archerybusiness.com | Darron McDougal

Appeared in print as "Loitering" Wayne Endicott Springfield, Oregon We set our store’s culture. Who we are is who will be sitting on the stool across the counter from us. Sure, someone occasionally comes in using filthy language and hangs around for a long time. In subtle ways, we try to influence them. I’m a Christian, and I believe I’m called to be salt and light to all people in the store and beyond. We’ve cultivated an environment where we don’t rush people out the door. Even though I...
Gear Roundup: 9 Great Crossbows for 2025

2 months ago | archerybusiness.com | Gordy J. Krahn

Appeared in print as "Gear Roundup: Crossbows" The fact that nearly every state in the union allows the use of crossbows for hunting in some form or another is testament to the rise in popularity of these effective and fun hunting machines. In fact, only Oregon outright bans the use of crossbows for hunting. And while many states restrict their use for only certain seasons (the use of crossbows during archery-only seasons for example), currently 29 states now allow unrestricted use of...
Bow Review: Mathews Lift X 29.5

2 months ago | archerybusiness.com | Darron McDougal

Appeared in print as "Bow Report: Mathews Lift X 29.5" Last year, Mathews Archery accomplished a tremendous feat with its Lift. Since compound bows have become practically all riser in terms of axle-to-axle length, I’m not aware of any other premium, machined-aluminum compound bow that has weighed less than the 2024 3.99-pound Lift 29.5. Shorter limbs made possible by a top-mounted cam axle, as well as the most geometrically intricate Bridge-Lock riser design yet, yielded a mass weight that...
League Bow Choices

2 months ago | archerybusiness.com | Darron McDougal

Appeared in print as "League Bow Choices" Wade Grinager Rogers, Minnesota We offer the JOAD program, which is really popular. One of the coaches from Elite Central Archers works here and offers lessons in our shop. Of course, JOAD participants shoot bows designed for target shooting. But only about 10 percent of our league shooters buy target bows and accessories and enter our Open Class. The other 90 percent use their hunting bows. A small handful of that 90 percent upgrade to a 23-diameter...
Hawke Optics 2-8x36mm XB30 Zoom FFP Crossbow Scope

Jan 27, 2025 | archerybusiness.com | Gordy J. Krahn

The XB30 Zoom FFP 2-8x36mm crossbow scope from Hawke delivers the accuracy of FFP (first focal plane). Users can now zoom in and out through the entire magnification range of the scope and trust that the distance markers on the reticle are correct. Unlike a second focal plane scope, where the reticle size is constant throughout the magnification range, the reticle size in the XB30 Zoom FFP changes throughout the magnification range (see photo below).
Easton FMJ Max Arrow

Jan 24, 2025 | archerybusiness.com | Gordy J. Krahn

Crafted in the USA, Easton Archery’s all-new 5mm FMJ Max Arrow features a seamless, lighter Acu-Carbon core fused with a precision aluminum jacket, creating greater ballistic efficiency, higher energy at impact and increased momentum, making it the ideal shaft for taking down big game. The FMJ Max utilizes the new 5mm Microlite Nock System, featuring shorter ears and an improved throat design for increased forgiveness and easier tuning.
Morrell Targets Yellow Jacket Mod Pro Bag Archery Target | Archery Business

Jan 22, 2025 | archerybusiness.com | Gordy J. Krahn

The Morrell Yellow Jacket Mod Pro modular-style archery target measures 29x13x31 inches and weighs 55 pounds. The front side (above left) has several built-in bull’s-eyes for long distance and precision shooting. The back side is blank so archers can practice “blank bale” shooting for form, fill in their custom shooting design, or cover it with the Mod Pro Target face of their choice. Users can easily transform the target face without straps, target pins, string, rope, screws or hooks.