AutoSuccess Magazine

AutoSuccess focuses on the unique requirements of new car and light truck dealerships by offering insights, advice, and strategies on issues relevant to the automotive sales industry. Our mission is to support automotive professionals in enhancing their team's performance and boosting their dealership's profits, both now and in the future.

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Real-Time Analytics: The Competitive Edge for Today’s Automotive Dealerships

1 week ago | autosuccessonline.com | Kevin Krämer

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: The automotive retail environment has entered a period of accelerated change. Rising interest rates, record-high monthly payments and fluctuating used car valuations have changed the customer journey. Today’s dealerships are operating under tighter margins and with higher stakes than ever before. For leaders in the space, the question is no longer whether to adapt, but how fast. The difference between...
Digital Marketing Strategy with Cameron Johnson

3 weeks ago | autosuccessonline.com | Susan Givens

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: Cameron Johnson shares how Magic City Automotive thrives with a bold digital marketing strategy and hyper-targeted customer outreach. In this Dealer Insider from AutoSuccess, publisher Susan Givens sits down with Cameron Johnson, chairman and CEO of Magic City Automotive Group, to trace his journey from launching businesses as a child to leading a multi-rooftop dealership group. With entrepreneurial roots...
Deciphering Q1 Auto Finance Trends: Implications for Lenders and Dealers Amid Mixed Data

3 weeks ago | autosuccessonline.com | Matt Babcock

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: The first quarter of 2025 has delivered new insights into the ongoing digital transformation within the auto finance sector. The Q1 Auto Finance Digital Transformation Index data reveals a continued upward trajectory in the adoption of digital processes, particularly in e-contracting and securitization markets. Following are several key trends observed in the first quarter along with the implications for auto...
Cabin Air Filter Q&A

3 weeks ago | autosuccessonline.com | Andrew Markel

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: Recommending a cabin air filter can be daunting if you are unprepared to answer a customer’s questions. Having a simple answer can help make the sale. After going through pages of consumer questions online, here are some of the top questions they are sometimes too afraid to ask: The purpose of a cabin air filter is to clean the air that enters the vehicle’s interior through the HVAC system. It helps protect...
Roma Varyani Joins Dealer Alchemist

3 weeks ago | autosuccessonline.com | Jennifer Clements

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: Dealer Alchemist, a leading innovator in automotive digital marketing solutions, announces the appointment of Roma Varyani as vice president of OEM partnerships. In this strategic role, Varyani will spearhead the development and expansion of partnerships with original equipment manufacturers (OEMs), aligning with Dealer Alchemist‘s mission to innovate digital advertising in the automotive industry. Varyani...
Registration for Reynolds’ Amplify 2025 Now Open

3 weeks ago | autosuccessonline.com | Jennifer Clements

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: The Reynolds and Reynolds Company has announced that registration for Amplify 2025 is open. The annual event brings experts and retailers together to discover, grow and connect. “As we lean into our Spark AI data layer and Relo parts delivery robots, interest in this year’s Amplify is through the roof,” said Chris Walsh, president of Reynolds. “The impact dealers are realizing with Reynold Retail Management...
EV Technician Training and Shop Equipment Upgrades

3 weeks ago | autosuccessonline.com | Eric Garbe

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: As technicians, we have to learn every new technology that emerges at a breakneck speed. New fuel delivery system — go figure it out. New adaptive safety system — learn it. And by the way, let’s go ahead and change the propulsion system on the cars now, too. In an effort to go green and cut down on the usage of gasoline engines, an EV technician training program is more important than ever. But you’re...
Wells VP Sales and Marketing David Stewart on Building Brand Awareness

4 weeks ago | autosuccessonline.com | Mary Della Valle

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: In this episode of DriveTime, David Stewart, VP sales and marketing, Wells Vehicle Electronics, talks about the company’s new branding initiative and how he plans to re-introduce Wells to the aftermarket. Stewart’s passion has been to bring the Wells Vehicle Electronics brand to the forefront for technicians and distributors. Some of the younger generation may not be familiar with the legacy of the...
Anti-Fog Vision Protection from Brass Knuckle

1 month ago | autosuccessonline.com | Jennifer Clements

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: Why do the lenses of safety glasses fog? Science! What our eyes see as fog is actually thousands of tiny water bubbles that form when moisture in the air condenses on the lenses. You’ve got to fight science with science, so Brass Knuckle invented two anti-fog lens coatings that prevent these bubbles from forming. Now specifiers, safety managers, supervisors and forepersons can learn more about both...
vMenu by Virtual F&I Sets New Standard for Digital F&I Solutions

1 month ago | autosuccessonline.com | Jennifer Clements

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: Virtual F&I (VFI) has unveiled its vMenu, a digital F&I solution built to help F&I managers optimize the vehicle buying process by presenting products and services intuitively. With vMenu, dealerships can elevate customer interaction, delivering a seamless, interactive experience that boosts transparency, reduces discrepancies and ensures full control over the sales process. Transparency and Customization at...