Susan Givens

Mount Washington

Publisher at AutoSuccess Magazine

Publisher at Babcox Media

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Articles

Digital Marketing Strategy with Cameron Johnson

1 month ago | autosuccessonline.com | Susan Givens

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: Cameron Johnson shares how Magic City Automotive thrives with a bold digital marketing strategy and hyper-targeted customer outreach. In this Dealer Insider from AutoSuccess, publisher Susan Givens sits down with Cameron Johnson, chairman and CEO of Magic City Automotive Group, to trace his journey from launching businesses as a child to leading a multi-rooftop dealership group. With entrepreneurial roots...
Twists, Turns and Tariffs

2 months ago | autosuccessonline.com | Susan Givens

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: “I think we have officially started our roller coaster ride,” said Cox Automotive Chief Economist Jonathan Smoke. That just might be the best way I’ve heard to describe what we’ve seen in the market recently and what is to come. With the new 25% tariffs on imported vehicles now in place, we’re seeing some fast-moving changes — in new-car sales as well as the used-vehicle market. For new car dealers across the...
Honoring an Industry Icon

Mar 13, 2025 | autosuccessonline.com | Susan Givens

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: The automotive world has lost a true icon with the passing of Jim Ziegler — also known to us as “The Alpha Dawg.” For nearly half a century, Jim was a force of nature in the auto dealer industry, shaping the careers of thousands, forecasting the industry’s future with uncanny accuracy and bringing an unmatched charisma to every stage he stepped on. His influence, insight and larger-than-life personality made...
A Bite of the Big Easy

Jan 15, 2025 | autosuccessonline.com | Susan Givens

Skip to content Main Navigation Advertisement Social Connect Resources Our Brand Family Published: As I write this, the countdown is on for the 2025 NADA Show and I’m feeling excited about heading south again (did somebody say beignets?). In keeping with the spirit of the city of New Orleans — a city with the motto “Let the good times roll” — I am sharing some tips and suggestions for helping NADA attendees make the best of their visit to the Big Easy. Starting off with the show itself, I...
Live from DC: Team Velocity Hosts Automotive Leadership Roundtable

Jan 9, 2025 | autosuccessonline.com | Susan Givens

Skip to content Main Navigation Advertisement Social Connect Resources Our Brand Family Published: Team Velocity has partnered with Yossi J. Levi and his team at Car Dealership Guy for an exclusive panel discussion featuring some of the industry’s most influential leaders from top-performing dealerships and OEMs. This event, which was broadcast live from Washington, DC, on Jan. 9, features a powerhouse panel that addresses the most pressing challenges and emerging trends shaping automotive...
Honoring a Year of Industry Trailblazers

Dec 24, 2024 | autosuccessonline.com | Susan Givens

Skip to content Main Navigation Advertisement Social Connect Resources Our Brand Family Published: Over the past 12 months, we’ve had the honor of highlighting extraordinary talent throughout the pages of AutoSuccess in our Vehicle Care RockStar, Women at the Wheel and Veterans & Vehicles programs. As we wrap up the year, I’d like to take one more opportunity to celebrate these remarkable individuals who have left their mark on the automotive industry. Ashlee Church | Volkswagen of Marion...
Saluting the 2024 Veterans & Vehicles Honorees!

Nov 20, 2024 | autosuccessonline.com | Susan Givens

Skip to content Main Navigation Advertisement Social Connect Resources Our Brand Family Published: The AutoSuccess team is proud to announce its fourth-annual class of the AutoSuccess Veterans & Vehicles program. We consider it an honor to showcase these dedicated professionals in the automotive industry who have valiantly served in the United States armed forces. Each of these exceptional individuals has been nominated by their colleagues within the automotive industry, who are...
The ROI of Investing in People

Nov 4, 2024 | autosuccessonline.com | Susan Givens

As a dealer, you already know that building a successful dealership requires more than just moving cars off the lot. Attracting and retaining the best talent means offering more than a competitive salary. Today’s workforce, especially the new generation of professionals, craves growth, fulfillment and the opportunity to build a meaningful career. So how can your dealership stand out in a crowded market? The answer is simple: by investing in your employees’ future.
Cybersecurity Frustrations & Precautions

Jul 25, 2024 | autosuccessonline.com | Susan Givens

Skip to content Main Navigation Advertisement Social Connect Resources Our Brand Family Published: Over 15,000 dealerships in the U.S. and Canada were affected by the recent cyberattack on CDK, creating challenges for every department in those dealerships. As of press time, CDK had restored DMS access to most of those affected. While progress has been made in getting dealerships up and running again, there’s still a lot of recovery work to be done. Cyberattacks are nothing new, they happen in...
Your Team of Coaches

May 31, 2024 | autosuccessonline.com | Susan Givens

Skip to content Main Navigation Advertisement Social Connect Resources Our Brand Family Published: Perhaps it’s mostly because I have three boys in sports, but our household is always surrounded by coaches and athletes — we’re truly a family of sports enthusiasts — and especially University of Kentucky fans. So it was particularly exciting when I recently had a chance encounter with Mark Pope, the new UK men’s basketball head coach, and I was struck by how genuinely nice he was. As you can...