Bedding News Now

Bedding News Now offers the latest news and engaging insights about the bedding sector. We encourage you to subscribe today to keep yourself informed about all the new and exciting developments in this industry.

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Articles

Bedgear strikes exclusive partnership with NBA star P.J Washington

2 weeks ago | beddingnewsnow.com | Alex Milstein

Bedgear is starting an exclusive partnership with NBA Power Forward P.J. Washington as it concludes its eighth consecutive season as the Official Sleep Partner of the Dallas Mavericks. This partnership demonstrates the trust that Bedgear has garnered from elite athletes and reinforces the brand’s commitment to supporting recovery through personalized and breathable sleep solutions.
Helix Sleep expands retail reachw with two new partnerships

2 weeks ago | beddingnewsnow.com | Alex Milstein

Helix Sleep has announced two new retail partnerships with Sleep City and Sweet Dreams Furniture & Mattress. These partnerships will expand Helix’s retail footprint by 12 locations across key regional markets. “We’re excited to welcome SleepCity and Sweet Dreams Furniture & Mattress to our growing network of retail partners,” says Jerry Lin, Co-Founder of Helix.
Mattress retailers optimistic after successful Memorial Day

2 weeks ago | beddingnewsnow.com | Alex Milstein

Memorial Day marks the start of the summer mattress sales season. And while no one knew how the holiday would look this year due to economic uncertainty, retailers we spoke with were satisfied with the results. Vernon Williams, co-owner of Jacksonville Bedding, Mattresses and More, says his store’s Memorial Day sales were nothing short of incredible. “Weekend sales were up 168% and we saw a 312% increase for the month compared to last year,” he explains.
Call for summer 2025 Las Vegas Market product submissions

2 weeks ago | beddingnewsnow.com | Alex Milstein

Heading to Las Vegas Market? Bedding News Now is accepting product submissions for the July 27-31 event, and the deadline to submit is July 11. To submit new or trending sleep products, email Editor-in-Chief Alex Milstein at [email protected] with:High-quality images at least 300 dpi — silo or lifestyle. Must be formatted as JPEG, JPG or PNG. Images cannot have text on them.
The silent salesperson: Branded in-store signage that converts

3 weeks ago | beddingnewsnow.com | Alex Milstein

In the bustling environment of your mattress store, effective in-store signage acts as a silent but powerful salesperson, guiding customers, reinforcing your brand identity and ultimately driving sales. Generic, manufacturer-provided signs can be helpful, but strategically designed and branded signage elevates the customer experience, communicates your unique value proposition, promotes financing options and encourages purchase decisions.
The power of first-party data and how to prepare for a cookieless future

3 weeks ago | beddingnewsnow.com | Alex Milstein

For years, third-party cookies quietly did the heavy lifting for digital marketers — tracking behaviors, personalizing ads and helping retailers trail their customers across the web. But as Google phases them out and consumer privacy takes center stage, retailers are facing a wake-up call. Your marketing strategy needs a new backbone. The good news? You already have it. First-party data — the information you collect directly from your customers — is already accurate and privacy-compliant.
Bedgear founder Eugene Alletto honored by American Cancer Society at 2025 Hope Lodge Bash Gala

3 weeks ago | beddingnewsnow.com | Alex Milstein

Bedgear’s Founder and CEO Eugene Alletto was named the 2025 Honoree at the American Cancer Society’s Hope Lodge Bash Gala held on May 15 at the Rainbow Room in New York City. Leading up to and at the event, Bedgear assisted the American Cancer Society in raising funds to support the Hope Lodge Jerome L. Greene Family Center. Hope Lodge communities provide a free place to stay during treatment for people facing cancer and their caregivers, so patients can focus on getting better.
Could new Sealy Posturepedic line lift industry sales?

1 month ago | beddingnewsnow.com | Alex Milstein

Sealy’s new Posturepedic line, officially launched at the Las Vegas Market earlier this year, represents a colorful new direction for the flagship bedding line, one that could spark an industrywide sales resurgence. Scott Thompson, chairman of Somnigroup International, Sealy’s parent, believes the widely distributed flagship Sealy line could lead a bedding recovery this year as the industry seeks to shake off three years of sales declines, an unprecedented downturn.
A look at Memorial Day mattress sales across the web

1 month ago | beddingnewsnow.com | Alex Milstein

Memorial Day marks the start of mattress sales season, but economic uncertainties may damper sales numbers this year. According to several manufacturers, Bedding News Now spoke with at High Point Market, retailers and manufacturers are not getting their hopes up for Memorial Day. Steve Karns, vice president of sales at Bedding Industries of America, said he thinks bigger brands like Mattress Firm and Saatva will mostly drive sales this year.
Boost your bottom line: Mastering fixed costs and productivity in your mattress store

1 month ago | beddingnewsnow.com | Alex Milstein

As a mattress store owner, you navigate a competitive landscape where every dollar counts. While driving sales is crucial, maximizing profitability hinges on a deeper understanding and strategic management of your fixed costs and the optimization of your team’s productivity. Ignoring these foundational elements can leave money on the table, hindering your store’s growth and long-term success.