Alex Milstein

2 weeks ago | beddingnewsnow.com | Alex Milstein

Helix Sleep has announced two new retail partnerships with Sleep City and Sweet Dreams Furniture & Mattress. These partnerships will expand Helix’s retail footprint by 12 locations across key regional markets. “We’re excited to welcome SleepCity and Sweet Dreams Furniture & Mattress to our growing network of retail partners,” says Jerry Lin, Co-Founder of Helix.

2 weeks ago | beddingnewsnow.com | Alex Milstein

Memorial Day marks the start of the summer mattress sales season. And while no one knew how the holiday would look this year due to economic uncertainty, retailers we spoke with were satisfied with the results. Vernon Williams, co-owner of Jacksonville Bedding, Mattresses and More, says his store’s Memorial Day sales were nothing short of incredible. “Weekend sales were up 168% and we saw a 312% increase for the month compared to last year,” he explains.

2 weeks ago | beddingnewsnow.com | Alex Milstein

Heading to Las Vegas Market? Bedding News Now is accepting product submissions for the July 27-31 event, and the deadline to submit is July 11. To submit new or trending sleep products, email Editor-in-Chief Alex Milstein at [email protected] with:High-quality images at least 300 dpi — silo or lifestyle. Must be formatted as JPEG, JPG or PNG. Images cannot have text on them.

3 weeks ago | beddingnewsnow.com | Alex Milstein

In the bustling environment of your mattress store, effective in-store signage acts as a silent but powerful salesperson, guiding customers, reinforcing your brand identity and ultimately driving sales. Generic, manufacturer-provided signs can be helpful, but strategically designed and branded signage elevates the customer experience, communicates your unique value proposition, promotes financing options and encourages purchase decisions.

3 weeks ago | casualnewsnow.com | Alex Milstein

The outdoor industry has had a few tough years, but savvy casual retailers have found creative and strategic ways to not only survive, but also thrive. Gasper Home & Garden in Richboro, Pennsylvania, is an example, as the company’s outdoor furniture sales were up 22.1% year over year last year, according to Eli Hymer, general manager, buyer and designer.  “People I talked to throughout the industry around the country have been either down or flat, so we’re a rarity,” said Hymer.