Behavioral Scientist

Behavioral sciences focus on understanding how organisms think and interact with each other in their environments. This field systematically examines both human and animal behaviors by looking at historical data, observing current actions in various settings, and conducting structured scientific experiments. The goal is to reach valid and objective insights through careful study and analysis. Some fields within behavioral sciences include psychology, psychobiology, anthropology, and cognitive science. Overall, behavioral sciences mainly concentrate on human actions and often aim to make broader statements about how individuals behave in relation to society.

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What It's Like to Be...a Veterinarian

1 week ago | behavioralscientist.org | Dan Heath

Calming scared cats with pheromone sprays, advising families how to balance their pet’s well-being with budget realities, and diagnosing mysterious animal maladies with Dr. Hindatu Mohammed, a veterinarian in Austin, TX. What breed of dog, when having its nails clipped, responds as though it’s being murdered? And how did an injured ant shape her career choice?
Why Simplicity Can Be Strength in a Complex World

1 week ago | behavioralscientist.org | Michael Hallsworth |Evan Nesterak

A decade is a long time in behavioral science. Since the Behavioural Insights Team was established in the U.K. government in 2010, I’ve seen new units, debates, and techniques spread across the globe at breakneck speed. The field is much broader and stronger now than it was when we began, thanks to skill, effort, and painful reckonings. So when, late last year, I turned to revisit and update the EAST framework, I felt a bit apprehensive.
How Behaviorally-Informed Technology Can Shape Global Aid

2 weeks ago | behavioralscientist.org | Heather Graci |Evan Nesterak

Contraceptives are available in Sub-Saharan Africa, but maternal deaths caused by unwanted pregnancies are still rampant. Refugee agencies support those forced to flee their homes, but don’t always know where they’ll go—or what they’ll need when they get there. AI-powered tutors provide crucial support to kids struggling in under-resourced schools, but may not treat their students equally.
What It's Like to Be...a Software Engineer

3 weeks ago | behavioralscientist.org | Dan Heath

Tracing mysterious errors to their source, jousting with product managers, and rolling out new features (without breaking the old ones) with Taylor Hughes, a software engineer. How did one failed software fix ruin Christmas for kids around the country? And what is “spaghetti code”? Taylor is currently a co-founder and the CTO at Hypernatural.ai.
Event: 2025 Frontiers Conversation Series

3 weeks ago | behavioralscientist.org | Evan Nesterak

We are happy to announce a new online conversation series, “Frontiers,” where we’ll host live conversations with people who are pushing the boundaries of behavioral science. The series will showcase behavioral science perspectives on contemporary issues, cutting edge approaches to applying behavioral science, and conversations on the craft of behavioral science and design.
What It's Like to Be...a City Manager

1 month ago | behavioralscientist.org | Dan Heath

Mediating pickleball noise disputes, shepherding communities through thorny decisions, and practicing radical pragmatism with Martha Bennett, city manager of Lake Oswego, Oregon. What is it that makes public hearings so noxious? And what’s the difference between “Big P” and “Little P” politics?
What It's Like to Be...a Barman

1 month ago | behavioralscientist.org | Dan Heath

Pouring pints for thirsty tourists, defusing situations with drunk patrons, and finding flow in the Friday night rush with Brian Wynne, a barman in Dublin. What caused one customer to throw a dog at Brian? And what is “craic”? If you’d like to reach-out to Brian, we’ll pass along your note.
How Do You Become More Conscientious When You’re Not Conscientious Already?

1 month ago | behavioralscientist.org | Olga Khazan

Advice for increasing conscientiousness generally involves a set of anal-retentive genuflections: preparing for things in advance, laying your clothes out the night before, proofreading, making lists, doing chores, setting reminders, not letting the dishes “soak.” Your mother would be very pleased to hear you’re doing this. You also, probably, would struggle to do most of this unless you’re already pretty conscientious.
What It's Like to Be...a Brain Surgeon

2 months ago | behavioralscientist.org | Dan Heath

Zapping parts of the brain to know where to cut, operating a mouth-controlled microscope that’s worth more than a house, and carrying the weight of life-or-death decisions with Dr. Alfredo Quiñones-Hinojosa, a brain surgeon at the Mayo Clinic. How do you preserve a mathematician’s expertise when removing tumors? And how did he go from picking tomatoes to performing brain surgery?
What It's Like to Be...an Aircraft Carrier Commander

2 months ago | behavioralscientist.org | Dan Heath

Commanding a floating city of 5,000 sailors, intercepting Houthi missiles in the Red Sea, and stripping rank from sailors who cross the line with Captain Chris “Chowdah” Hill, commanding officer of the USS Dwight D. Eisenhower aircraft carrier. How do you stop a fighter jet in 2-seconds? And what are “midrats”?