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2 days ago | 
brandbaby.substack.com | Caroline Albro
Welcome back to Brand Baby. I took last week off but I’m happy to be back. Today we’re talking about:How brands are leaning into human-made products and designs as a response to AI. Why handmade products will increasingly become a signal of cultural capital and luxury. Why consumer-created products and designs can be a valuable tactic for brands.
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2 weeks ago | 
brandbaby.substack.com | Caroline Albro
Welcome back to Brand Baby. Today’s issue is a little bit more of a here’s what’s top-of-mind piece, where I’m sharing a few fascinating brand tidbits on my radar this week, as well as what I’d do if I worked on the BlackBerry brand team right now. But first, for anyone who was curious, sharing a photo of the Mini!! After 3+ years of not having car, I can attest that driving home at the end of my day, parking, and sitting in my car to scroll on my phone is a great feeling.
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3 weeks ago | 
brandbaby.substack.com | Caroline Albro
Hi! Welcome back to BB. It’s officially starting to feel like summer over here and I’m pumped about it. I purchased a cream-colored Mini Cooper this week, which has been my dream car for just about ever, and I can’t wait to drive it to the beach with the windows down while blasting How Bad Do U Want Me (my current hyper fixation song) this summer.
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1 month ago | 
brandbaby.substack.com | Caroline Albro
Hi and welcome back to Brand Baby. I took a little break for the past few weeks to continue getting settled in San Francisco, celebrate my birthday (26 woohoo!!), and spend time with my mom and sister who were in town for MDW. It’s been so fun and absolutely stunning here. Some little glimmers of the city from the past few weeks:Before we get into today’s issue, WHAT ABOUT THAT RHODE ACQUISITION, huh?? I think it’s great for both brands.
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1 month ago | 
brandbaby.substack.com | Caroline Albro
Hello and happy Monday! I hope everyone had a great weekend & Mother’s Day. I’m publishing a special Monday edition because the lovely folks at Hinge reached out to me to share their new five-part weekly Substack series withinthe second installment of their “No Ordinary Love” campaign.
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1 month ago | 
brandbaby.substack.com | Caroline Albro |Madison Huizinga
A few weeks back, I reached out to who writes the amazing publication (go check it out if you haven’t yet!) to meet up for coffee. I just moved to San Francisco from New York, and I was hoping to make a new friend and chat Substack stuff with Madison. Little did I know that Madison did the exact same move (for many of the same reasons – which I’ll get into in a reflection piece soon!) just around 6 months ago, so she had a lot of wisdom to share.
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1 month ago | 
brandbaby.substack.com | Caroline Albro
Good morning! I hope you’re having a good week. I don’t know about you, but I am TIRED. I had been meaning to write this post all week, and then I spent most of last night flipping between the Karen Read docuseries on HBO (thanks for the rec) and Pinterest, and all of a sudden it was late and I hadn’t written anything.
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2 months ago | 
brandbaby.substack.com | Caroline Albro
Hi! Iām writing to you from gorgeous San Francisco this week. Actually, itās been quite chilly (definitely colder than NYC), but itās beautiful nonetheless. This week, Iām sharing a few fun things on my mind, including brands on my radar (for good and bad reasons) and some photos from the city. Maybe not for the exact right reasons, but fragrance brand Boy Smells has been on my radar for the past few days ever since their rebrand went viral for flopping.
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2 months ago | 
brandbaby.substack.com | Caroline Albro
Hi hi! Iām back from Portugal and hustling through a busy week. New York continues to be kind of cold and/or gray most days, but thatās going to change soon. (It will! It has to! Iām telling myself.) Iām excited to share todayās issue with you āĀ itās a fascinating conversation with Isadora Sales, Head of Marketing & Creative at Freaks of Nature. If you havenāt heard of Freaks of Nature yet, just know that Iām obsessed with them.
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2 months ago | 
brandbaby.substack.com | Caroline Albro
I’m scrapping the usual Brand Bite of the Week format to talk about something that’s been on everyone’s minds this week: tariffs. I know, I know, you’ve probably read a lot about tariffs this week. If you’re tired of the discourse, I don’t blame you! It’s been a tumultuous week. Log off, touch grass, etc. But if you’re interested in how brands are responding to the tariffs and communicating about what the tariffs mean for them, then sit tight – that’s what today’s Brand Bite is all about.