Brand Baby

1 week ago | brandbaby.substack.com | Caroline Albro |Madison Huizinga

A few weeks back, I reached out to who writes the amazing publication (go check it out if you haven’t yet!) to meet up for coffee. I just moved to San Francisco from New York, and I was hoping to make a new friend and chat Substack stuff with Madison. Little did I know that Madison did the exact same move (for many of the same reasons – which I’ll get into in a reflection piece soon!) just around 6 months ago, so she had a lot of wisdom to share.

2 weeks ago | brandbaby.substack.com | Caroline Albro

Good morning! I hope you’re having a good week. I don’t know about you, but I am TIRED. I had been meaning to write this post all week, and then I spent most of last night flipping between the Karen Read docuseries on HBO (thanks for the rec) and Pinterest, and all of a sudden it was late and I hadn’t written anything.

3 weeks ago | brandbaby.substack.com | Caroline Albro

Hi! Iā€™m writing to you from gorgeous San Francisco this week. Actually, itā€™s been quite chilly (definitely colder than NYC), but itā€™s beautiful nonetheless. This week, Iā€™m sharing a few fun things on my mind, including brands on my radar (for good and bad reasons) and some photos from the city. Maybe not for the exact right reasons, but fragrance brand Boy Smells has been on my radar for the past few days ever since their rebrand went viral for flopping.

4 weeks ago | brandbaby.substack.com | Caroline Albro

Hi hi! Iā€™m back from Portugal and hustling through a busy week. New York continues to be kind of cold and/or gray most days, but thatā€™s going to change soon. (It will! It has to! Iā€™m telling myself.) Iā€™m excited to share todayā€™s issue with you ā€“Ā itā€™s a fascinating conversation with Isadora Sales, Head of Marketing & Creative at Freaks of Nature. If you havenā€™t heard of Freaks of Nature yet, just know that Iā€™m obsessed with them.

1 month ago | brandbaby.substack.com | Caroline Albro

I’m scrapping the usual Brand Bite of the Week format to talk about something that’s been on everyone’s minds this week: tariffs. I know, I know, you’ve probably read a lot about tariffs this week. If you’re tired of the discourse, I don’t blame you! It’s been a tumultuous week. Log off, touch grass, etc. But if you’re interested in how brands are responding to the tariffs and communicating about what the tariffs mean for them, then sit tight – that’s what today’s Brand Bite is all about.