Caroline Albro

1 week ago | brandbaby.substack.com | Caroline Albro

Hi hi! Iā€™m back from Portugal and hustling through a busy week. New York continues to be kind of cold and/or gray most days, but thatā€™s going to change soon. (It will! It has to! Iā€™m telling myself.) Iā€™m excited to share todayā€™s issue with you ā€“Ā itā€™s a fascinating conversation with Isadora Sales, Head of Marketing & Creative at Freaks of Nature. If you havenā€™t heard of Freaks of Nature yet, just know that Iā€™m obsessed with them.

1 week ago | brandbaby.substack.com | Caroline Albro

I’m scrapping the usual Brand Bite of the Week format to talk about something that’s been on everyone’s minds this week: tariffs. I know, I know, you’ve probably read a lot about tariffs this week. If you’re tired of the discourse, I don’t blame you! It’s been a tumultuous week. Log off, touch grass, etc. But if you’re interested in how brands are responding to the tariffs and communicating about what the tariffs mean for them, then sit tight – that’s what today’s Brand Bite is all about.

3 weeks ago | brandbaby.substack.com | Caroline Albro

Hi! Happy Thursday. My friend and I went to barre class and then grabbed coffee at Stumptown over the weekend, and she asked me if I ever consider writing about personal matters on Brand Baby. I have, yet I always end up feeling a twinge of embarrassment when I think about putting myself ‘out there’ on Substack too much. But lately, I’ve been feeling a little… uninspired.

1 month ago | brandbaby.substack.com | Caroline Albro

Earlier this week, SET Active owned up to a mistake: they messed up the sizing in their recent Sportbody collection, and some of the styles run too small. But instead of cancelling the drop or sweeping it under the rug, they owned up to it in the best way possible – by dropping the entire collection at 25% off and launching a whole marketing campaign called BLOOPERS.

1 month ago | brandbaby.substack.com | Caroline Albro

Hi! I unexpectedly took Thursday off of writing due to a chaotic week, but I’m back with today’s Brand Bite. It’s all about how brands are showing up with buzzy brand activations and experiences at SXSW in Austin right now. While unfortunately I’m not on the ground in Austin, I’ve had this topic in my back pocket for a while now, ever since Delta’s SXSW strategy caught my attention last year, so I’m excited to unpack a few brands that are doing cool things at this major event.