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1 week ago | 
brandbaby.substack.com | Caroline Albro
Hi and welcome back to Brand Baby. I took a little break for the past few weeks to continue getting settled in San Francisco, celebrate my birthday (26 woohoo!!), and spend time with my mom and sister who were in town for MDW. It’s been so fun and absolutely stunning here. Some little glimmers of the city from the past few weeks:Before we get into today’s issue, WHAT ABOUT THAT RHODE ACQUISITION, huh?? I think it’s great for both brands.
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3 weeks ago | 
brandbaby.substack.com | Caroline Albro
Hello and happy Monday! I hope everyone had a great weekend & Mother’s Day. I’m publishing a special Monday edition because the lovely folks at Hinge reached out to me to share their new five-part weekly Substack series withinthe second installment of their “No Ordinary Love” campaign.
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1 month ago | 
brandbaby.substack.com | Caroline Albro |Madison Huizinga
A few weeks back, I reached out to who writes the amazing publication (go check it out if you haven’t yet!) to meet up for coffee. I just moved to San Francisco from New York, and I was hoping to make a new friend and chat Substack stuff with Madison. Little did I know that Madison did the exact same move (for many of the same reasons – which I’ll get into in a reflection piece soon!) just around 6 months ago, so she had a lot of wisdom to share.
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1 month ago | 
brandbaby.substack.com | Caroline Albro
Good morning! I hope you’re having a good week. I don’t know about you, but I am TIRED. I had been meaning to write this post all week, and then I spent most of last night flipping between the Karen Read docuseries on HBO (thanks for the rec) and Pinterest, and all of a sudden it was late and I hadn’t written anything.
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1 month ago | 
brandbaby.substack.com | Caroline Albro
Hi! Iām writing to you from gorgeous San Francisco this week. Actually, itās been quite chilly (definitely colder than NYC), but itās beautiful nonetheless. This week, Iām sharing a few fun things on my mind, including brands on my radar (for good and bad reasons) and some photos from the city. Maybe not for the exact right reasons, but fragrance brand Boy Smells has been on my radar for the past few days ever since their rebrand went viral for flopping.
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1 month ago | 
brandbaby.substack.com | Caroline Albro
Hi hi! Iām back from Portugal and hustling through a busy week. New York continues to be kind of cold and/or gray most days, but thatās going to change soon. (It will! It has to! Iām telling myself.) Iām excited to share todayās issue with you āĀ itās a fascinating conversation with Isadora Sales, Head of Marketing & Creative at Freaks of Nature. If you havenāt heard of Freaks of Nature yet, just know that Iām obsessed with them.
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1 month ago | 
brandbaby.substack.com | Caroline Albro
I’m scrapping the usual Brand Bite of the Week format to talk about something that’s been on everyone’s minds this week: tariffs. I know, I know, you’ve probably read a lot about tariffs this week. If you’re tired of the discourse, I don’t blame you! It’s been a tumultuous week. Log off, touch grass, etc. But if you’re interested in how brands are responding to the tariffs and communicating about what the tariffs mean for them, then sit tight – that’s what today’s Brand Bite is all about.
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2 months ago | 
brandbaby.substack.com | Caroline Albro
Hi! Happy Thursday. My friend and I went to barre class and then grabbed coffee at Stumptown over the weekend, and she asked me if I ever consider writing about personal matters on Brand Baby. I have, yet I always end up feeling a twinge of embarrassment when I think about putting myself ‘out there’ on Substack too much. But lately, I’ve been feeling a little… uninspired.
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2 months ago | 
brandbaby.substack.com | Caroline Albro
Earlier this week, SET Active owned up to a mistake: they messed up the sizing in their recent Sportbody collection, and some of the styles run too small. But instead of cancelling the drop or sweeping it under the rug, they owned up to it in the best way possible – by dropping the entire collection at 25% off and launching a whole marketing campaign called BLOOPERS.
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Mar 9, 2025 | 
brandbaby.substack.com | Caroline Albro
Hi! I unexpectedly took Thursday off of writing due to a chaotic week, but I’m back with today’s Brand Bite. It’s all about how brands are showing up with buzzy brand activations and experiences at SXSW in Austin right now. While unfortunately I’m not on the ground in Austin, I’ve had this topic in my back pocket for a while now, ever since Delta’s SXSW strategy caught my attention last year, so I’m excited to unpack a few brands that are doing cool things at this major event.
