Brands Untapped

3 weeks ago | brandsuntapped.com | Billy Langsworthy

Sally, thanks for making time. How’s the year been for the UK LCP team at Hasbro so far? It’s certainly been an eventful year already! One of the biggest moments came in February, just ahead of New York Toy Fair, when we revealed Mummy Pig’s pregnancy. The fan, partner and retailer reaction was phenomenal; triggering a viral wave of buzz online and immediate uplift in sales across the business.

3 weeks ago | brandsuntapped.com | Billy Langsworthy

What’s your top tip for successful relationships between commercial and creative teams? Michelle: Well, both teams must collaborate even before selecting a product or, if necessary, a partner. Initial alignment on the vision should be part of our consideration. It’s crucial for us to set common goals and clearly understand the limits of what our licensee can achieve.

3 weeks ago | brandsuntapped.com | Billy Langsworthy

Dan, it’s great to connect. Talk me through how this Creature From the Black Lagoon opportunity came to you? This one was a little circuitous in that I co-wrote it with Ram V. He’d had the initial idea, talked to Skybound’s Alex Antone about it, and then he went exclusive with DC – but everyone still really liked the idea. I’ve worked with Ram a whole bunch – we co-created an Image series together called The One Hand and The Six Fingers – so he asked me if I’d have any interest in coming aboard.

3 weeks ago | brandsuntapped.com | Billy Langsworthy

Two Daughters Entertainment has partnered with The Mole Resort in Devon on a raft of Moley activations. The Mole Resort is now home to a Moley & Friends nature trail across the estate, hosts character meet and greets and features a Moley-themed children’s menu and activity sheets in the restaurant. There are also Moley in-room adventure packs for young guests staying in the lodges and the hotel.

3 weeks ago | brandsuntapped.com | Billy Langsworthy

Mattel has partnered with IDW Publishing on a five-issue Street Sharks comic book. Debuting in September, the Street Sharks comic series follows the action-packed adventures of the four Bolton brothers – half-shark, half-human heroes and crime fighters. The series comes from writer Stephanie Williams (Nubia and the Amazons) and artist Ariel Medel (TMNT vs Street Fighter).