Billy Langsworthy
Co-Founder at Mojo Nation UK
Writer and Co-Founder at Brands Untapped
Co-founder of @MojoNationUK and @BrandsUntapped.
Articles
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3 weeks ago |
brandsuntapped.com | Billy Langsworthy
Craft Buddy is partnering with Dr. Seuss Enterprises to bring The Grinch and The Cat in the Hat to life through a range of Crystal Art products. The partnership, brokered by WildBrain CPLG on behalf of Dr. Seuss Enterprises, covers multiple markets across Europe and the Middle East, as well as worldwide sales via craftbuddyshop.com.
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3 weeks ago |
brandsuntapped.com | Billy Langsworthy
Surge Brands has been appointed the exclusive licensing agent in certain product categories in North America for 1-800-Flowers.com, a leading floral gifting brand in the US. This new partnership will focus on developing high-impact licensing programs across a range of product categories, including lawn and garden, outdoor accessories, and others.
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3 weeks ago |
brandsuntapped.com | Billy Langsworthy
BBC Studios has teamed with Halfbrick Studios to bring Bluey to its Fruit Ninja game. From June 19th, Bluey, Bingo, Mum and Dad are coming to Fruit Ninja Classic+ for a special crossover experience, exclusively on Apple Arcade. The Bluey takeover brings four themed events – Featherwand, Sticky Gecko, Asparagus, and Fruit Salad – rolling out from June through August. It forms the latest initiative in BBC Studios’ 2025 brand theme for Bluey: ‘Let’s Play Chef’.
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3 weeks ago |
brandsuntapped.com | Billy Langsworthy
Jason, it’s always great to catch up. You recently detailed how Blue Kangaroo is bolstering the experiences side of the business. Before we dive into that, how did you first add that string to the company’s bow? It all came about when we were doing a project with Mattel and they asked us to design this experiential travelling roadshow.
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3 weeks ago |
brandsuntapped.com | Billy Langsworthy
Sally, thanks for making time. How’s the year been for the UK LCP team at Hasbro so far? It’s certainly been an eventful year already! One of the biggest moments came in February, just ahead of New York Toy Fair, when we revealed Mummy Pig’s pregnancy. The fan, partner and retailer reaction was phenomenal; triggering a viral wave of buzz online and immediate uplift in sales across the business.
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