Cheers Magazine

Cheers Magazine is a specialized publication tailored for full-service restaurants and bars. Our target audience includes decision-makers from both independent and chain establishments, as well as hotels and other venues that serve food and drinks. We provide valuable insights to help these operators boost their revenue. Each edition of Cheers is filled with innovative ideas and best practices, covering everything from the latest updates in beer, wine, and spirits to bartending skills, food pairings, staff training, and enhancing customer service. Additionally, Cheers shares exclusive insights from its sister organization, The Beverage Information & Insights Group, equipping beverage managers with the knowledge they need to stay ahead of industry trends and developments.

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Articles

Crown Royal Launches Marquis Expression

2 weeks ago | cheersonline.com | Melissa Dowling

Canadian whisky giant Crown Royal on April 30 announced the release of Crown Royal Marquis. The latest innovation in the Diageo brand’s portfolio is finished in Caribbean rum casks. The rich, inviting notes of honey, brown sugar and vanilla plus hints of date and fig that give way to a smooth finish give the whisky a complex and versatile flavor, according to the company.
New Riff Unveils 3rd Iteration of Single Malt Whiskey | Cheers

2 weeks ago | cheersonline.com | Kyle Swartz

New Riff Distilling announced the latest release of its Single Malt whiskey, a 2025 version that showcases some of the distillery’s oldest malt whiskeys up to 10 years of age. New Riff started distilling batches of malt whiskey shortly after its founding in 2014. “Each year, we fine tune our Single Malt whiskey, flexing both our creativity and technical expertise to innovate and explore new dimensions of malt whiskey,” says master distiller Brian Sprance.
Laelia Tequila Heads to Shelves

2 weeks ago | cheersonline.com | Kyle Swartz

Laelia Tequila is a new brand from Amatitán in the lowlands of Jalisco, the first release from Casa Natima, from a 100% owned and operated Mexican team. Laelia is named after a Mexican orchid, and made from sustainably grown, 100% Blue Weber Agave. Laelia Blanco is fruity with hints of citrus and herbs, which are pronounced with white pepper, vanilla and a light caramel finish, the company says, thanks to 14 days of aging in American Oak barrels.
Behind the Beverage: The Leave The Gun, Take The Cannoli at Indaco in Atlanta

2 weeks ago | cheersonline.com | Melissa Dowling

The Espresso Martini shows no signs of slowing down, but it’s not the only dessert cocktail in town. Indaco Italian restaurant in Atlanta has been serving up the Leave the Gun, Take the Cannoli on their dessert menu, and it has proven to be a crowd favorite — just like movie the inspired it. The Scotch-based cocktail’s smoky, nutty and slightly sweet profile provide something a bit more indulgent but not too heavy.
Cutty Sark Scotch Enters the RTD Space

2 weeks ago | cheersonline.com | Kyle Swartz

Cutty Sark Blended Scotch Whisky has introduced its first ready-to-drink (RTD) product, offering its traditional serve — The Cutty Sark & Ginger Ale Highball — in a canned cocktail. With this offering, Cutty Sark becomes the first blended Scotch whisky to introduce this type of canned RTD globally, according to the company.
Waterloo Gin Rebrands, Expands

2 weeks ago | cheersonline.com | Kyle Swartz

Waterloo Gin, a gin brand distilled in Texas, has expanded into new U.S. markets with an updated and modernized package design. The relaunch follows the brand’s acquisition from Treaty Oak Distilling last year by entrepreneur and philanthropist John Paul DeJoria, the self-made billionaire founder of Patrón Tequila and Paul Mitchell hair care. Waterloo Gin is made in the Texas Hill Country town of Dripping Springs, near Austin.
Ardbeg Reveals Smokiverse for Ardbeg Day 2025

2 weeks ago | cheersonline.com | Kyle Swartz

Ardbeg Day, a traditional celebration of the classic peaty single malt, is held annually on the last Saturday of Islay’s Festival of Music and Malt, Fèis Ìle. Marking 25 years of the Ardbeg Committee, this year’s festivities are on Sat., May 31. Releasing for that day is Ardbeg Smokiverse. This limited edition will be the Islay distillery’s first whisky made from a high-gravity mash, according to the company.
Walk-On’s Shoots to Score With Menu Revamp

2 weeks ago | cheersonline.com | Melissa Dowling

It’s not easy being a restaurant these days, as evidenced by the rash of recent closures and bankruptcies by casual dining chains. But Walk-On’s Sports Bistreaux is bucking the trend with game-day energy and accelerating its nationwide expansion. What’s more, the Atlanta-based company refreshed its look and feel this past March, and introduced items that exemplify its Cajun roots and Southern inspiration. The revamp includes a new bar program and cocktail menu.
Rites of Spring | Cheers

2 weeks ago | cheersonline.com | Melissa Dowling

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Experts Weigh In On Wines By The Glass

2 weeks ago | cheersonline.com | Melissa Dowling

What makes a wine a good choice to offer by the glass? It depends somewhat, but most wine and beverage directors agree on a few things. “A wine that is thoughtfully offered by the glass should be intriguing, versatile in its food pairings, and exhibit a well-rounded character,” says Lauren Clark, beverage manager and sommelier at The Americano in Atlanta.