Commerical Connections

Commercial Connections is released four times a year and is sent to members of the National Association of REALTORS® as well as influential figures in the commercial real estate sector.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#81380

United States

#18731

Business and Consumer Services/Real Estate

#220

Traffic sources

Monthly visitors

Articles

Beyond the License: How to Articulate Your Value as a Real Estate Broker

1 week ago | nar.realtor | Nicole Slaughter-Graham

© Goodboy Picture Company / E+ / Getty Images Real estate agents might consider their broker as just a person who holds a license—a necessary but largely invisible figure in their day-to-day operations. But as a broker, you know that your role is much more significant. Many agents come to your brokerage because they’ve seen your name or know your reputation around town. Maybe they’re coming to you because an agent in their network speaks highly of working under your brokerage.
Brokerages Refocus on Training and Communication in a Shifting Market

2 weeks ago | nar.realtor | Nicole Slaughter-Graham

© Harbucks / iStock / Getty Images Plus It’s an interesting time in real estate—a shift from the pandemic-crazed times and the inventory-starved years that followed. It’s a more balanced market that requires a heightened level of customer service and commitment to agent success.
NAR Approves Clarifying Changes to Code of Ethics Standard

3 weeks ago | nar.realtor | Stacey Moncrieff

© Vadym Pastukh / iStock / Getty Images Plus At its June 5 meeting, The National Association of REALTORS® Board of Directors approved policy language changes related to Article 10 of the NAR Code of Ethics. Article 10, which prohibits REALTORS® from denying equal professional services and employment opportunities based on protected characteristics, remains unchanged.
NAR Membership Remains Above Forecast

3 weeks ago | nar.realtor | Stacey Moncrieff

REALTORS® meet with legislators on Capitol Hill. The National Association of REALTORS® demonstrated continued strength this week with roughly 7,500 members traveling to Washington, D.C., to meet with their members of Congress on the association’s advocacy priorities. The Capitol Hill visits were part of NAR’s 2025 REALTORS® Legislative Meetings. NAR Treasurer Craig Sanford told the Board of Directors at its June 5 meeting that membership remains ahead of forecast.
A Legacy of Lifting Others Up

3 weeks ago | nar.realtor | Erica Christoffer

Brooke S. Hunt leads from the heart. The Flower Mound, Texas–based team leader has built a legacy spanning more than three decades of volunteer leadership, culminating in her selection as a 2025 recipient of the National Association of REALTORS® Distinguished Service Award. It’s the highest honor NAR bestows on a member, apart from the presidency, and recognizes an unwavering commitment to the organization and the real estate industry.
Building Opportunities for Others

3 weeks ago | nar.realtor | Stacey Moncrieff

“I’m honored, and I’m humbled,” says Jim Cormier, regarding his selection as 2025 recipient of the National Association of REALTORS® Distinguished Service Award. You can’t put it into words.”The DSA is the highest honor NAR bestows on a member, apart from the presidency, and recognizes an unwavering commitment to the organization and the real estate industry. At NAR’s June 5 Board of Directors meeting, Cormier was recognized as one of two new DSAs, along with Brooke Hunt of Flower Mound, Texas.
Insurance Battles

3 weeks ago | nar.realtor | Brian Clark

For the first three months after the 2018 Camp Fire destroyed Linda Reynolds’ 1948 Craftsman home in Paradise, Calif., she had vivid, terrifying nightmares. Linda Reynolds’ home after the Camp Fire in Paradise, Calif. “I’d picture myself burning up inside my house,” recalled Reynolds, whose Harley Davidson motorcycle also was reduced to ashes, melted plastic and steel. Fortunately, her pet dog survived. “Sometimes, to be honest, I just wanted to die,” she said.
Despite Headwinds, Existing-home Sales Will Pick Up

3 weeks ago | nar.realtor | Stacey Moncrieff

Speaking during the 2025 REALTORS® Legislative Meetings, NAR Chief Economist Lawrence Yun said he expects rate cuts this fall will shore up sales. Real estate pros know homeownership is the dream of most Americans, and a recent survey by the Federal Reserve Bank of New York confirms it: A large majority of renters say they would prefer to own a home—more than 70%, compared with less than 15% who say they prefer to rent.
Visionaries: 3 Tech Trailblazers Honored as iOi Innovators of the Year

3 weeks ago | nar.realtor | Melissa Tracey

© metamorworks / iStock / Getty Images Plus Three tech innovators were honored Tuesday for advancing real estate through creative problem-solving and forward-thinking solutions—tackling challenges like the housing inventory crunch and business inefficiencies.
Fannie Mae’s Desktop Underwriter Helps Advance Homeownership

3 weeks ago | nar.realtor | Nicole Slaughter-Graham

Stacey Shifman (left), Fannie Mae senior director of single-family analytics and modeling; Katrina Jones (right), Fannie Mae vice president of housing equity, strategy and impact. Thirty years ago, Fannie Mae created a mortgage underwriting system that allowed lenders a way to assess the risk of borrowers outside the confines of the standard risk assessment models.