CreditUnions.com

CreditUnions.com is the top destination for insightful and useful information tailored to the credit union sector. This platform features a variety of articles and resources produced by the talented writers and analysts at Callahan & Associates, a credit union firm based in Washington, DC. Dedicated to promoting open access to a thriving cooperative financial system for all Americans, Callahan manages CreditUnions.com and also releases a range of printed materials, such as Credit Union Strategy & Performance, the Callahan Credit Union Directory, Callahan Collections, and Supplier Market Share Guides.

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Teen Banking Program Makes Finance Education Easier Than Ever

1 month ago | creditunions.com | Marc Rapport

Top-Level TakeawaysUVA Community Credit Union’s teen account includes account tools, education, and safeguards. Digital-first onboarding and social media strategies target teenagers and parents. Parental involvement and peer influence are both key to program success. Teens in Virginia just got a financial upgrade. UVA Community Credit Union ($1.5B, Charlottesville, VA) is putting plastic in their pockets and money smarts in their minds with a new checking account made just for them.
How Leadership Drives HR At A Florida Credit Union

1 month ago | creditunions.com | Marc Rapport

I would tell anyone that I’m a business leader, and my expertise happens to be in human resources. Lori Smith joined Community First Credit Union of Florida ($2.8B, Jacksonville, FL) in July 2021 with more than 20 years of experience in staff development and relations. The chief human resources officer previously held the role of vice president of HR and organizational development at United Way of Northeast Florida and regional HR manager for State Farm Insurance.
Credit Union CEO Reveals What Shaped Her Leadership Journey

Mar 23, 2025 | creditunions.com | Marc Rapport

Taking the helm as CEO of a financial institution is a challenging transition, even for the most seasoned executives and especially when succeeding a long-tenured predecessor. Susan Gruber stepped into that leadership role at UVA Community Credit Union ($1.5B Charlottesville, VA) in May 2022, after the 22-year tenure of the retiring Alison DeTuncq.
A Peek Behind Credit Union Data Analytics At Lake Trust

Mar 3, 2025 | creditunions.com | Marc Rapport

Top-Level TakeawaysCredit union data analytics guides branch decisions at Lake Trust. Predictive models that integrate multiple data sources enhance loan performance“Big data” is long past its heyday as a buzzword in the financial services industry. For credit union data analytics, leveraging vast stores of internal and external data is more standard practice than emerging trend.
3 Questions About Analytics Posed To The Pros Who Practice It

Mar 3, 2025 | creditunions.com | Marc Rapport

Financial institutions collect huge amounts of data, and the savviest among them are constantly refining ways to extract value and insight from that treasure trove of information. Credit unions are no exception. At a recent executive roundtable hosted by Callahan & Associates, credit union leaders shared analytical pitfalls and progress with one another.
OnPath Foundation Sets The Course For Financial Empowerment

Feb 23, 2025 | creditunions.com | Marc Rapport

A lot of the things we do as a credit union are numbers-driven, so I’m trying to create metrics the foundation can use to show our leadership the significance of what we do and the value-add we bring. Natural disasters leave behind more than physical devastation; they also create opportunities for those with a heart for service to make a difference.
How An NIL Mock Negotiation Helped A Louisiana Credit Union

Feb 16, 2025 | creditunions.com | Sharon Simpson

DID YOU KNOW? LSU’s Tiger Stadium is the fifth-largest stadium in the nation. It can accommodate up to 102,321 fans. Working closely with local universities is nothing new for EFCU Financial ($1.1B, Baton Rouge, LA). The Greater Baton Rouge area cooperative has built a longstanding relationship with Louisiana State University and in 2024 was the Centennial Partner of LSU’s Tiger Stadium.
Affinity FCU Manages Change From The Inside Out

Jan 13, 2025 | creditunions.com | Marc Rapport

MaryAnne Melanson’s career has been marked by experiencing and managing change. She’s been with Affinity FCU ($4.1B, Basking Ridge, NJ) for the past 16 years, and has been the Garden State cooperative’s vice president for staff liaison communications and change management since October 2022.
Forging A Bright Future: CEO Strategies to Drive Credit Union Success

Dec 2, 2024 | creditunions.com | Jack Henry

Looking at the path forward for financial services, it’s energizing to see the passion, determination, and sense of purpose that define the spirit of the credit union industry. You’re facing an era of challenges, but also one of immense opportunity. Credit union CEOs are stepping up with bold visions for growth, innovation, and service to their members.
Holistic Wellness Finds A Home In Credit Unions

Nov 18, 2024 | creditunions.com | Marc Rapport

Top-Level TakeawaysCredit unions are expanding their mental wellness offerings to address a range of employee stresses. Therapy dogs, Zen rooms, community activities, and more are supplementing health plan benefits. Leaders can play a vital role in normalizing mental health conversations and reducing workplace stigma. Americans tend to be tight-lipped about their finances. They’re even more so about their mental wellness.