CRM Buyer
Stay updated with the latest happenings in the rapidly evolving customer relationship management industry. Our outlet page offers detailed insights into the strategies and tools that businesses utilize to foster and reap the rewards of solid relationships with their customers.
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Articles
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3 weeks ago |
crmbuyer.com | Jack M. Germain
Studies show that marketers are cautiously investing in generative AI (GenAI) to enhance their marketing technology (martech) stacks. However, a gap between investment and understanding continues to hinder the adoption of GenAI as a tool for improving marketing efficiency and effectiveness. According to research released at the end of last year, 90% of organizations planned to invest in GenAI for marketing this year.
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4 weeks ago |
crmbuyer.com | Jack M. Germain
In today’s fast-moving marketplace, CRM platforms have evolved from luxury add-ons to essential infrastructure — especially for small and midsize businesses (SMBs) trying to stay competitive. A CRM is more than a tech upgrade; it’s a strategic shift that breaks down silos, boosts productivity, and empowers smaller teams to operate like enterprise players. Its powerful tools help SMBs compete smarter and grow faster. Still, many companies overlook the hidden costs of operating without one.
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1 month ago |
crmbuyer.com | Jack M. Germain
Relying on a single, all-in-one CRM platform can cause more headaches than it solves, making it harder for brands to scale efficiently and react quickly to changing customer demands. Composable commerce’s modular approach allows companies to integrate various independent technologies best suited to their unique needs. Unlike headless architecture, it does not require much back-end maintenance.
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1 month ago |
crmbuyer.com | Jack M. Germain
To help organizations move beyond outdated feedback tools, CallMiner has rolled out Outreach, an AI-based feedback platform. Rather than relying solely on traditional surveys, Outreach combines insights from both unsolicited interactions, such as contact center conversations, and solicited feedback to provide a more comprehensive view of the customer experience (CX).
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1 month ago |
crmbuyer.com | Jack M. Germain
Amid federal downsizing and cost-cutting to curb fraud and waste, U.S. businesses face new hurdles in securing government contracts. TechnoMile’s latest product, WinIt, uses AI to help contractors boost productivity, streamline collaboration, and quickly identify and qualify opportunities to drive revenue growth.
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