CRM Buyer

Stay updated with the latest happenings in the rapidly evolving customer relationship management industry. Our outlet page offers detailed insights into the strategies and tools that businesses utilize to foster and reap the rewards of solid relationships with their customers.

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AI-Powered CRM Strategies That Deliver Real Business Results

2 days ago | crmbuyer.com | Jack M. Germain

AI tools powered by high-quality data are transforming CRM into a revenue-driving engine. When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant messages with offers to customers in targeted campaigns. AI-powered CRM systems help marketing organizations and brands improve their customer experience (CX), and much of this is plainly visible.
Why Smart Search Matters: The Key to Higher E-Commerce Conversions

3 days ago | crmbuyer.com | Jack M. Germain

Online search remains a cornerstone of the digital shopping experience, yet many e-commerce sites still miss the mark — frustrating customers and driving them toward brick-and-mortar competitors. Coveo aims to change that. Its enterprise AI platform combines powerful search capabilities with generative AI to enhance every stage of the customer journey, narrowing the gap between online and in-store experiences.
Talkdesk Delivers AI to the Front Lines of Retail CX

1 week ago | crmbuyer.com | Jack M. Germain

Retailers are under pressure to meet customers where they are — and increasingly, that means on social media. As shoppers turn to platforms like Instagram, Facebook, and TikTok for both product discovery and customer service, companies must rethink how they engage and support buyers across these channels. Call center software firm Talkdesk is helping retailers bridge that gap.
Wildfire Systems Brings Branded Shopping Portal With Cashback Deals

1 week ago | crmbuyer.com | Jack M. Germain

Financial technology platform Wildfire Systems launched a hosted and fully managed branded shopping portal in March to complement its existing e-commerce platform. The portal features cashback, coupons, personalized deals, and retail media promotions. Wildfire’s shopping portal enables banks, card issuers, rewards services, and technology providers to launch branded, desktop, and mobile-optimized shopping sites rapidly.
AI Integration Gives CRM Users a Real-Time Advantage

1 week ago | crmbuyer.com | Jack M. Germain

CRM and customer experience (CX) vendors are retooling their platforms to better integrate with existing business applications without employees realizing they’re using generative AI-powered capabilities. This shift will improve productivity as it changes how businesses operate. As the technology becomes more embedded in daily workflows, those who fail to adopt it will be disadvantaged.
How AI-Driven CRM Cuts Costs and Boosts Engagement

4 weeks ago | crmbuyer.com | Jack M. Germain

Integrating CRM platforms with artificial intelligence (AI) can significantly reduce labor costs by automating repetitive tasks like data entry, lead qualification, and customer segmentation. By streamlining these functions, AI allows employees to shift their focus to more complex, high-value activities, reducing the need for a larger workforce. CRM and customer experience (CX) are closely related.
CX Is Now a Strategic Investment With AI, Real-Time Analytics

1 month ago | crmbuyer.com | Jack M. Germain

AI-driven analytics is transforming customer experience (CX) from a cost center into a strategic investment. While consumers have concerns, industry leaders increasingly see AI as essential for optimizing CX and driving revenue. A recent study by Nextiva shows that CX has transitioned away from being thought of as a cost center.
DXL Big + Tall Dresses Up Personalization With Bluecore AI

1 month ago | crmbuyer.com | Jack M. Germain

Consolidating multiple marketing technologies onto a single platform can enhance personalization at scale and better meet customer needs. That’s the strategy behind Destination XL Group’s (DXL) latest move. The big and tall men’s clothing retailer, which operates 300 U.S. stores, an e-commerce site, and a mobile app, has partnered with Bluecore to refine its CRM approach.
Video Is No Longer Optional for Customer Engagement

2 months ago | crmbuyer.com | Jack M. Germain

Video remains a dominant force in consumer engagement, solidifying its role as an essential tool for brand storytelling. From short-form social clips to immersive long-form content, video shapes how brands connect with audiences across generations. Marketing surveys highlight video’s growing influence, with platforms like TikTok inspiring 55% of consumers to purchase gifts during the late 2024 holiday shopping season. This trend underscores the effect of video on buying decisions.
AI-Powered CX Advancements Redefine CRM Strategies in 2025

Jan 16, 2025 | crmbuyer.com | Jack M. Germain

CRM trends in 2025 will rely on artificial intelligence (AI) to move beyond hype and reshape customer relationships and experiences like never before. With innovations such as conversational AI and emotionally intelligent bots, businesses must prepare for a transformation that combines empathy and efficiency. The new year kicks off with a changing customer experience (CX) landscape undergoing a profound transformation.