CRM Buyer

Stay updated with the latest happenings in the rapidly evolving customer relationship management industry. Our outlet page offers detailed insights into the strategies and tools that businesses utilize to foster and reap the rewards of solid relationships with their customers.

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Composable Commerce Emerges as Agile Alternative to Legacy Platforms

2 weeks ago | crmbuyer.com | Jack M. Germain

Relying on a single, all-in-one CRM platform can cause more headaches than it solves, making it harder for brands to scale efficiently and react quickly to changing customer demands. Composable commerce’s modular approach allows companies to integrate various independent technologies best suited to their unique needs. Unlike headless architecture, it does not require much back-end maintenance.
CallMiner Outreach Brings AI Insight to Customer Feedback

3 weeks ago | crmbuyer.com | Jack M. Germain

To help organizations move beyond outdated feedback tools, CallMiner has rolled out Outreach, an AI-based feedback platform. Rather than relying solely on traditional surveys, Outreach combines insights from both unsolicited interactions, such as contact center conversations, and solicited feedback to provide a more comprehensive view of the customer experience (CX).
AI Tool From TechnoMile Helps SMBs Win Government Contracts

1 month ago | crmbuyer.com | Jack M. Germain

Amid federal downsizing and cost-cutting to curb fraud and waste, U.S. businesses face new hurdles in securing government contracts. TechnoMile’s latest product, WinIt, uses AI to help contractors boost productivity, streamline collaboration, and quickly identify and qualify opportunities to drive revenue growth.
AI-Powered CRM Strategies That Deliver Real Business Results

1 month ago | crmbuyer.com | Jack M. Germain

AI tools powered by high-quality data are transforming CRM into a revenue-driving engine. When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant messages with offers to customers in targeted campaigns. AI-powered CRM systems help marketing organizations and brands improve their customer experience (CX), and much of this is plainly visible.
Why Smart Search Matters: The Key to Higher E-Commerce Conversions

1 month ago | crmbuyer.com | Jack M. Germain

Online search remains a cornerstone of the digital shopping experience, yet many e-commerce sites still miss the mark — frustrating customers and driving them toward brick-and-mortar competitors. Coveo aims to change that. Its enterprise AI platform combines powerful search capabilities with generative AI to enhance every stage of the customer journey, narrowing the gap between online and in-store experiences.
Talkdesk Delivers AI to the Front Lines of Retail CX

1 month ago | crmbuyer.com | Jack M. Germain

Retailers are under pressure to meet customers where they are — and increasingly, that means on social media. As shoppers turn to platforms like Instagram, Facebook, and TikTok for both product discovery and customer service, companies must rethink how they engage and support buyers across these channels. Call center software firm Talkdesk is helping retailers bridge that gap.
Wildfire Systems Brings Branded Shopping Portal With Cashback Deals

1 month ago | crmbuyer.com | Jack M. Germain

Financial technology platform Wildfire Systems launched a hosted and fully managed branded shopping portal in March to complement its existing e-commerce platform. The portal features cashback, coupons, personalized deals, and retail media promotions. Wildfire’s shopping portal enables banks, card issuers, rewards services, and technology providers to launch branded, desktop, and mobile-optimized shopping sites rapidly.
AI Integration Gives CRM Users a Real-Time Advantage

1 month ago | crmbuyer.com | Jack M. Germain

CRM and customer experience (CX) vendors are retooling their platforms to better integrate with existing business applications without employees realizing they’re using generative AI-powered capabilities. This shift will improve productivity as it changes how businesses operate. As the technology becomes more embedded in daily workflows, those who fail to adopt it will be disadvantaged.
How AI-Driven CRM Cuts Costs and Boosts Engagement

2 months ago | crmbuyer.com | Jack M. Germain

Integrating CRM platforms with artificial intelligence (AI) can significantly reduce labor costs by automating repetitive tasks like data entry, lead qualification, and customer segmentation. By streamlining these functions, AI allows employees to shift their focus to more complex, high-value activities, reducing the need for a larger workforce. CRM and customer experience (CX) are closely related.
CX Is Now a Strategic Investment With AI, Real-Time Analytics

2 months ago | crmbuyer.com | Jack M. Germain

AI-driven analytics is transforming customer experience (CX) from a cost center into a strategic investment. While consumers have concerns, industry leaders increasingly see AI as essential for optimizing CX and driving revenue. A recent study by Nextiva shows that CX has transitioned away from being thought of as a cost center.