David Reviews

National

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#1163095

United Kingdom

#94319

Arts and Entertainment/Arts and Entertainment

#1058

Traffic sources

Monthly visitors

Articles

DFS 'Shake Shake Shake'

Jan 8, 2025 | davidreviews.com | Josef Byrne

Is there a maximum speed limit for '(Shake Shake Shake) Shake Your Booty' by KC and the Sunshine Band? If so, this DFS commercial almost breaks it. To promote said retailer's winter sale—you know the festivities are over when brands say winter has come—agency Pablo and director Will Wightman hit a bum note in the best way possible.
Tommy's 'Projecting Life'

Jan 6, 2025 | davidreviews.com | Andrew MacGregor

Jackie Bao directs a beautiful spot for Tommy's, the charity that knows all too well that "pregnancy loss is a lifetime of loss". Bao and DP Juanjo L Salazar use puddles to show how miscarriage, stillbirth, and premature birth haunts parents wherever they go, whatever the weather. As this 60" commercial demonstrates, rainy days can often hit hardest.
US Navy 'The Nuke'

Jan 6, 2025 | davidreviews.com | Andrew MacGregor

Less than one per cent of people are born with what it takes to become a nuclear engineer in the United States Navy. How does the bloke in this film directed by Hoffman / Metoyer get to where the action is? It helps to be bright as a button, of course, but smarts add up over the years beyond the classroom, lecture hall, or seminar room.
David Reviews: SAFE! 'Limbo'

Jan 6, 2025 | davidreviews.com | Andrew MacGregor

No one should have to wait for justice. The young woman in this SAFE! commercial is stuck in limbo, however, thanks to a series of delays in the criminal justice system. The effect on Jessica, the teenage victim of a sexual offence, is palpable, while her assailant is free to go about his life as normal. Where, the charity asks, is the sense in that? Imogen Harrison's pensive, humanistic direction makes the moment when another delay threatens to break Jessica for good even harder to take.
Aviva 'Make It Click'

Jan 6, 2025 | davidreviews.com | Andrew MacGregor

Over Christmas and New Year, DAVID read 'You May Never See Us Again: The Barclay Dynasty' by Jane Martinson. After that tale of offshore havens, tax avoidance, and family conflict, he feared the worst from this Aviva commercial about succession. His fears about father and daughter restaurateurs Gino and Gina were unfounded, though. The story of how Gina inherits the family business is supported by more of the clever visual effects viewers have come to expect from this campaign.
Atomic 'Find Your Horizon'

Jan 6, 2025 | davidreviews.com | Andrew MacGregor

This black-on-white commercial for sports equipment company Atomic is not for the après-ski crowd—the ones who hit the bar rather than the slopes. Off-piste skiers Jossi Wells, Craig Murray, Chris Ruberns, Arianna Tricomi, and Janelle Yip may well enjoy the odd hot chocolate or mulled wine, but this spot is all about the white stuff and the gear used to traverse it. Dressed from head to toe in black, the experienced cast are happy to be engulfed by the blizzard.
Audible 'Mindfulness'

Jan 5, 2025 | davidreviews.com | Jason Stone

For the second year running, Audible anticipates that a lot of people are going to be making their way towards the self-help section of their offerings, and given how intimately they know their audience, we've no reason to suspect they're wrong. The mind palace of a commuter looks like a crazy temple where anything is possible, until it all comes to a shuddering halt.
WealthSimple 'Sluggish'

Jan 5, 2025 | davidreviews.com | Jason Stone

Wealthsimple put their faith in Epoch's Martin de Thurah to make a slug relatable in this US TVC. The Danish director, in turn, put his faith in an excellent voiceover (as yet uncredited) to ensure the audience sees themselves in the intrepid beast. Well, we say 'intrepid' but, in reality, this is not a supremely confident slug... and that's really the point.
Pepco 'As I Want'

Jan 5, 2025 | davidreviews.com | Andrew MacGregor

Christmas is not a competition, but tell that to the sisters in this Pepco commercial. From the moment one cuts across the other in the driveway, 'tis the season to be jolly ruthless. It's not a battle to the death like DAVID's annual game of 'Monopoly', but both sisters are on it as they bid to outpace, outmuscle, and, er, out-gingerbread house the other.
Penny 'Wonderful World'... at DAVID

Dec 9, 2024 | davidreviews.com | Andrew MacGregor

Penny uses its Christmas spot to promote Förderpenny—a scheme that's supported over three hundred thousand children and young people since 2015, as well as two thousand four hundred clubs across Germany. More than €6 million later, however, the scheme still relies on the priceless work of volunteers. Scored by a cover of 'What a Wonderful World', the ad flits between a cancer ward, a children’s orchestra, a scout group, a youth football team, and a dance class for kids with Downs syndrome.