
Josef Byrne
Articles
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1 week ago |
magazine.shots.net | Josef Byrne |Danny Edwards
What’s the most creative advertising idea you’ve seen recently? From a craft POV, I love the new work for BritBox UK, by Uncommon. It’s not a completely original idea, but it’s superbly executed. I also love that Uncommon name their meeting rooms after 90s drum & bass legends. Class.
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3 weeks ago |
magazine.shots.net | Josef Byrne |Amy Hey
Developed by Small World and brought to life by BLINKINK’s Zach Tavel, privacy-focused tech superpower Proton has launched this playful spot with an important underlying message about children's digital safety. Spotlighting the brand’s privacy-first cloud storage product, Proton Drive, the film takes inspiration from the nostalgia of 90s toy commercials, before revealing the rug pull that this isn’t an ad for any ordinary toy.
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Feb 28, 2025 |
shots.net | Josef Byrne |Jamie Madge
The mechanics behind the magic of animation have been dissected in spots before, but in his new spot for Burberry, Blinkink's Daniel Quirke stitches the whole thing together perfectly.
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Jan 31, 2025 |
shots.net | Josef Byrne |Carol Cooper
Created by AMV BBDO with Weber Shandwick and EssenceMediacom, the multi-stranded campaign includes charming social media films featuring six different lands associated with cat culinary heaven – Feather Valley, Gravy Lake, Aroma Island, Mount Crunch, Pamper Plains and Surf and Turf Land. They were shot using in-camera stop motion, with CGI used only for the kibble storm around Mount Crunch. Every other element was built as a physical set.
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Jan 22, 2025 |
shots.net | Josef Byrne |Carol Cooper
How did the concept for this collaboration come about? Our video is part of Coldplay’s 'A Film for the Future', where 150 artists from all over the world were asked to create visuals to accompany the album Moon Music. Collaborating with lots of artists was part of the brief from the beginning. I wanted to go from simple, understated moments of ordinary life to the existential mystery of it all...
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