Definitive Healthcare

At Definitive Healthcare, we are dedicated to turning data, analytics, and knowledge into valuable insights for the healthcare sector. Our goal is to assist clients in identifying the best markets, opportunities, and key individuals, empowering them to influence the future of healthcare.

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3 ways PMSA 2025 showed us the future of pharma analytics

3 weeks ago | definitivehc.com | Nicole Witowski

The PMSA Annual Conference has always been a barometer of where pharma and biotech analytics are heading, but this year, it felt like the future had already arrived. From breakout sessions to hallway conversations, one thing was clear: the role of analytics in life sciences is undergoing a transformation that’s as strategic as it is technical.
Managing uncertainty in life sciences as NIH cuts mount

3 weeks ago | definitivehc.com | Nicole Witowski

In recent months, the National Institutes of Health (NIH) has terminated over 2,100 grants to scientists nationwide, canceling nearly $4.7 billion in unspent research dollars as the agency aligns with priorities set by the Trump administration. The total value of the awards nixed exceeds $9.5 billion.
Agentic AI gets to work behind the desk in healthcare

1 month ago | definitivehc.com | Nicole Witowski

Last year, generative AI stole the show in healthcare with tools like ambient scribes that turned conversations into clinical notes and bots replying to MyChart messages. It was impressive progress but mostly assistive, not autonomous. In 2025, the spotlight is on agentic AI. Unlike earlier tools that support or augment human workflows, agentic AI is built to act independently, completing tasks from start to finish with little or no human input.
From GenAI to health equity: The conversations shaping medical affairs at MAPS 2025

1 month ago | definitivehc.com | Nicole Witowski

New Orleans hosted this year’s MAPS Americas Conference, where more than 1,500 medical affairs leaders gathered for a deep dive into the forces reshaping the function. Over several days, the field’s brightest minds discussed everything from the rise of GenAI to the push for health equity. Definitive Healthcare was proud to join that conversation, leading a session on how data is reshaping KOL engagement in the real world. Couldn’t attend?
Is 2025 the big year for pharma M&A — or just more of the same?

1 month ago | definitivehc.com | Nicole Witowski

After a sluggish 2024, many in the life sciences world hoped 2025 would usher in a revival for big-ticket biopharma mergers and acquisitions. But as the first quarter has closed, that hope remains largely unfulfilled. While a few notable deals have emerged, a confluence of political and economic uncertainties has kept the brakes on pharma M&A — at least for now.
Understanding the cancer patient journey: How pharma can use NLP for deeper insights

2 months ago | definitivehc.com | Nicole Witowski

Cancer patients and their caregivers often turn to online communities to share their experiences, seek advice, and express frustrations. These digital footprints provide a wealth of insight into the patient journey — but how can life sciences companies effectively tap into this information? To explore this, we employed natural language processing (NLP) and large language models (LLMs) to analyze patient-generated content. The result?
How design in clinical spaces may influence health outcomes

Feb 25, 2025 | definitivehc.com | Nicole Witowski

The design of healthcare environments is an often overlooked factor in patient recovery, but recent studies suggest it can affect health outcomes. From the presence of natural light to noise reduction, the very structure of a clinical environment has the potential to aid or impede a patient’s recovery, with far-reaching implications for both patient outcomes and the efficiency of care delivery.
How MRD testing is improving cancer care and opening new opportunities in oncology

Jan 30, 2025 | definitivehc.com | Nicole Witowski

The field of oncology is evolving, and one of the drivers of this change is the growing adoption of minimal residual disease (MRD) testing. While traditional imaging and blood tests often fall short of identifying MRD in its earliest stages, recent advancements in MRD-testing technologies are helping clinicians detect cancer cells earlier, providing crucial insights into cancer progression, recurrence, and treatment effectiveness.
How to leverage RPM data to optimize your sales strategy in the chronic disease space

Jan 21, 2025 | definitivehc.com | Nicole Witowski

Remote patient monitoring (RPM) is gaining traction in healthcare, especially in the chronic disease space, thanks to rapid advancements in technology. RPM uses connected devices to help patients gather health data outside traditional healthcare settings, enabling providers to review the information remotely.
Need-to-know radiology and diagnostic imaging trends for medtech

Jan 14, 2025 | definitivehc.com | Nicole Witowski

Radiology is a medical specialty that uses various forms of imaging techniques to assess and diagnose a patient’s health. It’s broadly divided into three main areas: diagnostic radiology, interventional radiology, and radiation oncology. Each field uses imaging to detect medical conditions, guide procedures, or deliver targeted treatments. Radiology constantly evolves as technology advances to improve imaging capabilities, diagnostic precision, and the speed at which accurate results are delivered.