Demography Unplugged

1 week ago | demographyunplugged.com | Neil Howe |Christian Ford

A recent Axios survey ranks the 100 most visible companies in America by reputation. This year, low prices were more important than political stances. —AxiosSince 2019, Axios and the Harris Poll have conducted an annual survey on corporate reputation. Respondents identify the two companies with the best reputations and the two companies with the worst reputations. These responses are aggregated to rank the 100 most visible brands in America. Here is a look at the top 10 brands in 2025.

3 weeks ago | demographyunplugged.com | Neil Howe |Christian Ford

A majority of U.S. Catholics believe the Church should become more inclusive. But the most devout Catholics say the opposite. —Pew Research Center Since Pope Francis' death, a familiar debate has reemerged among Catholics: Should the Church remain rooted in tradition, or should it aim for “inclusivity” by adopting progressive reforms? A new Pew survey asked American Catholics to weigh in, and the results reveal a sharp divide.

4 weeks ago | demographyunplugged.com | Neil Howe |Christian Ford

Prebiotic sodas are booming. While their health claims may be overstated, their appeal is cross-generational. —AxiosOver the past two decades, anti-calorie and anti-sugar initiatives have driven steady declines in milk, juice, and soda consumption. (See “Thirsty for a Change.”) But as traditional beverages lose their luster, niche brands and specialty products are moving in to take their place. The latest winner: prebiotic sodas.

1 month ago | demographyunplugged.com | Neil Howe

Dear readers,In my recent appearance on the David Lin Report, we explored why global alliances like NATO may be fracturing — and how Trump’s nationalist vision fits into the larger cycle of history described by the Fourth Turning. It's a fast-paced 50-minute conversation packed with insights on where the world may be headed. I invite you to listen and le…

1 month ago | demographyunplugged.com | Neil Howe

This morning, I filmed a special webcast on Trump's first 100 days in office with JT Taylor, Hedgeye's veteran Washington Policy Analyst, and Michael Blum, Hedgeye's President. Here are several of the topics we discussed:How are voters reacting to Trump’s boldest moves so far? Do they support his dismantling of federal programs and aggressive tariff agenda? On big-ticket issues like immigration, taxes, and foreign policy—where has Trump shown his hand, and where is he still undecided?