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Neil Howe

Washington, D.C., United States

Coined "Millennial." Dir. of Demography @Hedgeye. Author: The Fourth Turning Is Here, The Fourth Turning, & Generations. Newsletter: https://t.co/DXr5JTHDW9

Articles

  • 1 week ago | demographyunplugged.com | Neil Howe |Christian Ford

    A recent Axios survey ranks the 100 most visible companies in America by reputation. This year, low prices were more important than political stances. —AxiosSince 2019, Axios and the Harris Poll have conducted an annual survey on corporate reputation. Respondents identify the two companies with the best reputations and the two companies with the worst reputations. These responses are aggregated to rank the 100 most visible brands in America. Here is a look at the top 10 brands in 2025.

  • 1 week ago | onet.pl | Neil Howe

    Autorzy "Czwartego zwrotu" snują wizję przyszłości, która może brzmieć jak dystopijna prognoza lub… realny scenariusz najbliższych dekad. Fragment książki, który trzymasz przed oczami, to śmiały obraz świata po kryzysie – zdominowanego przez poczucie wspólnoty, silne państwo, przebudowę gospodarki i renesans klasy średniej. Ale także przez lęk, kontrolę, redefinicję ról społecznych i pytania o wolność.

  • 3 weeks ago | demographyunplugged.com | Neil Howe |Christian Ford

    A majority of U.S. Catholics believe the Church should become more inclusive. But the most devout Catholics say the opposite. —Pew Research Center Since Pope Francis' death, a familiar debate has reemerged among Catholics: Should the Church remain rooted in tradition, or should it aim for “inclusivity” by adopting progressive reforms? A new Pew survey asked American Catholics to weigh in, and the results reveal a sharp divide.

  • 4 weeks ago | demographyunplugged.com | Neil Howe |Christian Ford

    Prebiotic sodas are booming. While their health claims may be overstated, their appeal is cross-generational. —AxiosOver the past two decades, anti-calorie and anti-sugar initiatives have driven steady declines in milk, juice, and soda consumption. (See “Thirsty for a Change.”) But as traditional beverages lose their luster, niche brands and specialty products are moving in to take their place. The latest winner: prebiotic sodas.

  • 1 month ago | demographyunplugged.com | Neil Howe

    Dear readers,In my recent appearance on the David Lin Report, we explored why global alliances like NATO may be fracturing — and how Trump’s nationalist vision fits into the larger cycle of history described by the Fourth Turning. It's a fast-paced 50-minute conversation packed with insights on where the world may be headed. I invite you to listen and le…

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Neil Howe
Neil Howe @HoweGeneration
23 May 25

Has the GOP become the party of healthy living? Does the party still care about deficit reduction? We discuss this and more in this week's podcast. Make sure to subscribe. https://t.co/8c6sCDo1D5

Neil Howe
Neil Howe @HoweGeneration
21 May 25

Well, I can officially cross “Jeopardy! clue” off my generational bingo card. https://t.co/UnK8fh3elv

Neil Howe
Neil Howe @HoweGeneration
20 May 25

60% of U.S. Catholics say the Church should become more inclusive, even if that means changing its dogma. But these views shift dramatically among the most observant. Among those who attend Mass at least weekly, 53% say the Church should stick to its traditional teachings, even