Digital Signage Today

Since its inception in 2007, DigitalSignageToday.com has been a key source for news, events, trends, and insights in the digital signage and digital out-of-home sectors. Our platform caters to a worldwide audience that includes professionals from various areas of the digital signage industry, including hardware and software manufacturers, content creators, distributors, resellers, network operators, and end users. In addition to the latest industry updates, our website offers a comprehensive directory of product and service providers, along with engaging slideshows, videos, and research materials.

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Outfront rings in Pope Leo XIV with baseball-themed DOOH campaign

1 week ago | digitalsignagetoday.com | Bradley Cooper

DOOH AdvertisingOutfront ran a digital OOH baseball themed campaign to celebrate Pope Leo XIV's Chicago roots and his loyalty to the Chicago White Sox. May 28, 2025 by Bradley Cooper — Editor, ATM Marketplace & Food Truck OperatorFollowing the death of Pope Francis on April 21, the world waited with anticipation for news of the next pontiff. On May 18, the Catholic Church selected a native Chicago resident Pope Leo XIV, the first American to hold the title.
Tampa arena gets an electrifying LED display makeover inside and out

2 weeks ago | digitalsignagetoday.com | Judy Mottl

Display TechnologyThe Amalie Arena, home to the National Hockey League’s Tampa Bay Lighting, is a 20,000-seat multipurpose venue that, as of August 2024, housed primarily static signage. It underwent a major digital signage reset.
Interactive digital content boosting mental well-being at Florida retirement community

4 weeks ago | digitalsignagetoday.com | Judy Mottl

ContentRed Dot Media, a specialty integrator in digital signage, along with a Bluefin touch-interactive display with BrightSign Built-In, are key elements delivering results in a stress reduction therapeutic pod experience.
Here comes virtual AR-powered digital signage

1 month ago | digitalsignagetoday.com | Judy Mottl

SoftwareDigital Signage Today editor Judy Mottl talks with Randy Marsden, CEO of Skidattl and his vision of virtual information, via AR-powered digital signage, seamlessly integrates with the real world. Image: Networld Media GroupApril 28, 2025The traditional approach to digital signage may soon take a big turn given the advent of virtual AR-powered signage. The leader driving the change is Skidattl, a start up led by Randy Marsden who serves as CEO.
AI meets oral history to preserve military vet experiences

1 month ago | digitalsignagetoday.com | Judy Mottl

Display TechnologyThanks to AI video, AI-created conversational experiences and authentic audio files, the oral history form has entered a new age at the Medal of Honor Museum in Arlington, Texas. Photo courtesy of StoryFileApril 18, 2025 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.comOral history has long been used as a method to capture memories and stories and share that insight on personal lives and historical events with others.
Deep dive into OOH advertising growth and role of DOOH

1 month ago | digitalsignagetoday.com | Judy Mottl

DOOH AdvertisingOut of Home advertising hit a revenue landmark in 2024 and DOOH was a prime reason. Ann Bager, president and CEO of the Out of Home Advertising Association of America shares insight on growth factors and market trends. Ann Bager, president and CEO of the Out of Home Advertising Association of America . Photo courtesy of OAAA.
How digital signage is reducing communication pain points at North Memorial Health

2 months ago | digitalsignagetoday.com | Judy Mottl

Display TechnologyLearn how and why North Memorial Health, a network of two hospitals and 24 specialty and primary care clinics in the Twin Cities in Minnesota, upgraded its digital signage strategy with the help of REACH Media Network.
Examining the evolution of digital signage

2 months ago | digitalsignagetoday.com | Judy Mottl

Test LinkCONTINUE TO SITE »or wait 15 secondsThe Digital Signage Today PodcastDigital Signage Today editor Judy Mottl talks with Ricardo Belmar, director partner marketing for retail and consumer goods at Microsoft, about innovations in digital signage technology and why it's grabbing big traction in retail.
How to handle digital signage threats, failure points

2 months ago | digitalsignagetoday.com | Judy Mottl

Display TechnologySelim Albardak, VP, global solutions engineering at Digi International, shares insight on the threats posed to digital signage as well as how wireless and IoT options driving digital signage forward. Photo: Generated by AI. Adobe Stock.
Simplification and scale: The new era of outdoor media

2 months ago | digitalsignagetoday.com | Nick Parker

DOOH AdvertisingMaintaining technological parity with competitors is essential, but the real differentiator will be the ability to listen and respond to stakeholder needs. Photo: Generated by AI. Adobe Stock. March 18, 2025 by Nick Parker — Board member and non-executive Chair of VIOOH, VIOOHAfter 35 years in the out of home advertising industry, including roles as global chief investment officer and CEO at major agencies, I've witnessed numerous transformations in our sector.