Digital Signage Today

Since its inception in 2007, DigitalSignageToday.com has been a key source for news, events, trends, and insights in the digital signage and digital out-of-home sectors. Our platform caters to a worldwide audience that includes professionals from various areas of the digital signage industry, including hardware and software manufacturers, content creators, distributors, resellers, network operators, and end users. In addition to the latest industry updates, our website offers a comprehensive directory of product and service providers, along with engaging slideshows, videos, and research materials.

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AI meets oral history to preserve military vet experiences

1 week ago | digitalsignagetoday.com | Judy Mottl

Display TechnologyThanks to AI video, AI-created conversational experiences and authentic audio files, the oral history form has entered a new age at the Medal of Honor Museum in Arlington, Texas. Photo courtesy of StoryFileApril 18, 2025 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.comOral history has long been used as a method to capture memories and stories and share that insight on personal lives and historical events with others.
Deep dive into OOH advertising growth and role of DOOH

2 weeks ago | digitalsignagetoday.com | Judy Mottl

DOOH AdvertisingOut of Home advertising hit a revenue landmark in 2024 and DOOH was a prime reason. Ann Bager, president and CEO of the Out of Home Advertising Association of America shares insight on growth factors and market trends. Ann Bager, president and CEO of the Out of Home Advertising Association of America . Photo courtesy of OAAA.
How digital signage is reducing communication pain points at North Memorial Health

3 weeks ago | digitalsignagetoday.com | Judy Mottl

Display TechnologyLearn how and why North Memorial Health, a network of two hospitals and 24 specialty and primary care clinics in the Twin Cities in Minnesota, upgraded its digital signage strategy with the help of REACH Media Network.
Examining the evolution of digital signage

1 month ago | digitalsignagetoday.com | Judy Mottl

Test LinkCONTINUE TO SITE »or wait 15 secondsThe Digital Signage Today PodcastDigital Signage Today editor Judy Mottl talks with Ricardo Belmar, director partner marketing for retail and consumer goods at Microsoft, about innovations in digital signage technology and why it's grabbing big traction in retail.
How to handle digital signage threats, failure points

1 month ago | digitalsignagetoday.com | Judy Mottl

Display TechnologySelim Albardak, VP, global solutions engineering at Digi International, shares insight on the threats posed to digital signage as well as how wireless and IoT options driving digital signage forward. Photo: Generated by AI. Adobe Stock.
Simplification and scale: The new era of outdoor media

1 month ago | digitalsignagetoday.com | Nick Parker

DOOH AdvertisingMaintaining technological parity with competitors is essential, but the real differentiator will be the ability to listen and respond to stakeholder needs. Photo: Generated by AI. Adobe Stock. March 18, 2025 by Nick Parker — Board member and non-executive Chair of VIOOH, VIOOHAfter 35 years in the out of home advertising industry, including roles as global chief investment officer and CEO at major agencies, I've witnessed numerous transformations in our sector.
Kevani, Public Digital Art Fund team on display art installation | Digital Signage Today

1 month ago | digitalsignagetoday.com

Kevani, a Los Angeles OOH media sales company, and the Public Digital Art Fund have teamed up to transform Los Angeles into an open-air gallery.
How digital signage is enhancing a trip to Chicago's Lincoln Park Zoo

1 month ago | digitalsignagetoday.com | Judy Mottl

Display TechnologyThe Lincoln Park Zoo in Chicago wanted to boost the zoo visit experience as well as provide more engaging content to visitors. It tapped Peerless-AV to make it happen.
Big growth, big challenges ahead for multi-touch digital device market

2 months ago | digitalsignagetoday.com | Judy Mottl

There is robust growth ahead for the multi-touch digital device market – 12.52% growth annually — with the market predicted to hit a value of $617.7 billion by 2023, according to a Wiseguy Research report. That is clearly encouraging news to all those innovating in the display and digital signage realm. Multi-touch digital devices are defined as devices featuring screens that can detect and respond to multiple points of contact simultaneously.
Super Bowl LIX halftime star Kendrick Lamar’s tour features immersive digital window

2 months ago | digitalsignagetoday.com | Judy Mottl

An upcoming concert tour for Kendrick Lamar, who is performing in this year's Super Bowl LIX 2025 halftime event, features an innovative digital OOH campaign. The Grand National Tour, co-headlined by vocalist SZA, kicks off on April 19 in Minneapolis and concludes on June 18, in Landover, Maryland, covering 23 stadiums across the U.S. and Canada. The DOOH campaign promotion is a partnership with Live Nation and Visual Feeder.