Every

Every is a collection of business-oriented newsletters that started in 2020. We provide insightful analysis and commentary, approaching topics from the viewpoint of those actively engaged in the field. We view business not only as an intellectually stimulating pursuit but also as a meaningful endeavor that transcends personal profit, serving as a reflection of one’s values. Our goal is to connect with inquisitive and driven readers across various industries, job roles, and business topics who resonate with this mindset. By achieving this, we aspire to contribute to a better future: the narratives we share today can shape the businesses of tomorrow.

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Rise of the AI Wrappers

6 days ago | every.to | Alex Duffy |Katie Parrott |Rhea Purohit |Scott Nover

Was this newsletter forwarded to you? Sign up to get it in your inbox. We're at a rare moment: Some of the world’s richest companies are practically giving away access to their most powerful AI models in an effort to become kings of the next technological frontier.
Vibe Check: Gemini 2.5 Pro and Gemini 2.5 Flash

1 week ago | every.to | Katie Parrott

Was this newsletter forwarded to you? Sign up to get it in your inbox. Google's Gemini models may not dominate conversations (or searches) like OpenAI’s—but they’re starting to dominate something more important: the developer software stack. Inside Every, Gemini 2.5 Pro and Gemini 2.5 Flash are already powering production workflows, and Flash runs quietly in the background of products like Cora and Sparkle.
It’s Me, Hi. I’m the Vibe Coder.

2 weeks ago | every.to | Katie Parrott

Was this newsletter forwarded to you? Sign up to get it in your inbox. I was taking a break one Saturday morning from building a tool for Every when an X post about “vibe coding” crossed my feed: "There is no consumer desire to 'make apps,'" the post proclaimed.
Transcript: Everyone’s Using AI Alone-The Next Hit Product Makes It Social

2 weeks ago | every.to | Dan Shipper

The transcript of AI & I with Sarah Tavel is below. Watch on X or YouTube, or listen on Spotify or Apple Podcasts.
AI Can Fix Social Media’s Original Sin

3 weeks ago | every.to | Dan Shipper

Was this newsletter forwarded to you? Sign up to get it in your inbox. Imagine a neighborhood diner: chrome-edged counters, white enamel mugs, phonebook-thick laminated menus, and, of course, cakes posing in the stage lights of the glass display case near the front. You bounce in at 7 a.m., fresh from a run, and settle down in a red pleather booth that goes fwhump when you sit. A waiter passes by with a pot of hot coffee—he catches your eye and pours a mugful.
Vibe Check: o3 Is Here-And It’s Great

1 month ago | every.to | Dan Shipper

Looking for the next episode of AI & I? We'll be back with a new one tomorrow. Was this newsletter forwarded to you? Sign up to get it in your inbox. One of the pleasures of this job is that I get to try new AI models before they come out. One of the weirdnesses of this job is that if they’re not good, it’s awkward. It’s like your date making you try her shrimp-raisin risotto. You yeet it into your napkin, as politely as possible, and then, catching her eye, marionette your mouth into a smile.
AI Phobia Is Just Fear That ‘Easier’ Equals ‘Cheating’

1 month ago | every.to | Katie Parrott

Was this newsletter forwarded to you? Sign up to get it in your inbox. One thing you can count on seeing on LinkedIn these days: writers sharing stories about losing clients because of supposed AI usage. The stories follow a familiar pattern. A writer reports they have been dropped by a client—not because their work is bad or inaccurate, but because an AI detection tool flagged their human-written content as machine-generated. These aren’t isolated incidents.
Your CEO Just Said ‘Use AI or Else.’ Here’s What to Do Next.

1 month ago | every.to | Alex Duffy

Was this newsletter forwarded to you? Sign up to get it in your inbox. A company memo went viral this week, but not because it leaked. It didn’t have to. Shopify CEO Tobi Lütke posted an internal —which laid out new expectations for AI use among Shopify employees—publicly on X. The memo, which urged employees to integrate AI into their daily work, use it during early prototyping, and treat it as a core job skill, quickly spread through tech and AI circles. The headline takeaway?
This Master of AI Agents Is Most at Home in the Analog

1 month ago | every.to | Michael Reilly

Was this newsletter forwarded to you? Sign up to get it in your inbox. As the leader of a team building developer tools at Coinbase’s developer platform, Base, Tina He starts every day with three things: her favorite pen, her favorite notebook, and her trusty MacBook Pro. Yesterday, Every published He’s Thesis essay, in which she outlines how the dawning era of AI agents will bring about a host of new design needs, along with lucrative opportunities for bold founders.
'He’s Using AI to Optimize His Life'

1 month ago | every.to | Dan Shipper

The transcript of AI & I with Jonny Miller is below. Watch on X or YouTube, or listen on Spotify or Apple Podcasts.