F5, Inc.

F5, Inc. is a tech company based in the United States that focuses on various areas, including application security, managing multiple cloud environments, preventing online fraud, and ensuring the delivery of applications through networking. They also prioritize application availability and performance, network security, as well as access and authorization solutions.

International

English

Corporate/Government Newsroom

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Ranking

Global

#58183

United States

#34649

Computers Electronics and Technology/Programming and Developer Software

#778

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Monthly visitors

Articles

The New Bot War: Everyone You Know Might Be Fake

3 weeks ago | f5.com | Lori MacVittie

Where bot farms once needed armies of workers pushing repetitive posts, AI tools can now generate coherent, varied, and highly believable content. According to NewsGuard’s 2023 report, AI-generated propaganda is increasingly indistinguishable from authentic commentary, even down to regionally specific language and emotion. This isn't junk content anymore. It’s plausible, contextual, and reactive. It looks like grassroots support, but it’s manufactured influence at industrial scale.
SOAS 2025: Misalignment Means Mediocrity

3 weeks ago | f5.com | Lori MacVittie

In the rush to modernize, many organizations are deploying AI to optimize outdated processes—without questioning whether those processes still make sense at all. It’s a classic case of automating a fax machine instead of just using email. As we move through 2025, the pressure to deliver faster, more secure, and more efficient applications is intense. Yet complexity, legacy practices, and misalignment keep undermining AI’s full potential.
All Eyes on Automation

2 months ago | f5.com | Lori MacVittie

It should be no surprise, then, to discover that our annual research demonstrates a hunger for automation in operations. Technology leaders are starving for a more efficient way to operate the IT estate because they know that stability produces the ability to optimize, and optimizing is necessary for healthy growth. And when we say most, we really mean most. A mere 4% told us they were not interested in generative AI helping with any operational tasks.
AI Agents vs. Agentic AI: Understanding the Difference

2 months ago | f5.com | Lori MacVittie

The rapid evolution of artificial intelligence has introduced a flurry of terms that often get conflated, misused, or simply misunderstood. Among these are AI agents and agentic AI. These terms may sound similar but refer to fundamentally different approaches to automation and intelligence. While both are designed to act on behalf of users, the distinction lies in their autonomy, adaptability, and operational scope. Let’s break it down.
Voices That Matter: Women Leading Innovation at F5

Mar 7, 2025 | f5.com | Amanda Clark |Charisa Upcroft

As co-chairs, we're proud that F5 Connects Women is working to educate, inspire, connect, and mentor over 1,000 members and allies today. Founded in 2012, F5 Connects Women is the company’s largest employee inclusion group (EIG) and is active in attracting, growing, and retaining exceptional talent to deliver the best outcomes for our customers. Innovating at the intersection of application delivery and security—and AI—takes time, determination, and talent. A lot of talent.
Conquering Complexity with New Rules for Application Delivery in the AI Era

Feb 20, 2025 | f5.com | Lori MacVittie

Enterprises are doubling down on hybrid, multicloud as their operating model of choice. This shift unlocks the flexibility to leverage the best of public and private clouds—but it’s no free lunch. The complexity of hybrid multicloud renders traditional application delivery paradigms ineffective. The old approaches, patched together to solve yesterday’s problems, now exacerbate them in ways that can no longer be ignored.
Preparing Applications and APIs for Generative AI with JSON-LD

Jan 22, 2025 | f5.com | Lori MacVittie

Generative AI and emerging AI agents are driving significant changes in how web applications and APIs are constructed. Like the indexing bots that built search engines, generative AI relies on reading and understanding Internet content: your products, services, location, hours, and APIs. And it's happening now. Over 50% of consumers now use generative AI tools over traditional search engines for recommendations. (Statista)42% increase in chatbot usage boosted online holiday sales in 2024.
Growing AI and API Challenges in Financial Services Require New Perspectives

Jan 15, 2025 | f5.com | Chad Davis

The financial services industry is increasingly relying on APIs to facilitate smooth transactions and efficient data exchanges. This has resulted in the exponential growth of APIs, which are vital for enabling account holders to conduct digital transactions from anywhere. So, the importance of robust API security strategies cannot be overstated.
Secure MFA from Phishing Proxies with F5

Jan 9, 2025 | f5.com | Jim Downey

Enterprises that protect user accounts through two-factor authentication (2FA) should take the additional step of defending against real-time phishing proxies, which enable criminals to bypass multi-factor authentication (MFA) measures and take over accounts. Fortunately, F5 BIG-IP Access Policy Manager (APM) customers have an easy option of adding F5 Distributed Cloud Bot Defense to effectively shut down these proxies.
Data Immaturity: A Roadblock to Advanced AI

Jan 6, 2025 | f5.com | Lori MacVittie

We went through all that to get to the real point of this post: data immaturity is a drag on AI adoption. Adoption is already slowing because organizations have, for the most part, already picked the low-hanging generative AI fruit (chatbots, assistants, co-pilots) and are running into data immaturity issues as they try to move toward the more valuable use cases such as workflow automation.