Field Marketing & Brand Experience

1 week ago | fieldmarketing.com | Frank Wainwright

In the wake of the Monaco and Imola F1 GPs, we learnt that Elevate Global had contributed Imola383 shifts delivered119 staff membersMonaco174 shifts delivered53 staff membersThese are high prestige events and exacting locations. FMBE asked the Elevate team to tell us about how they work for motorsport around the globe. Motorsports events rely on precision, speed, and seamless execution – both on and off the track.

1 week ago | fieldmarketing.com | Frank Wainwright

iMP have been commissioned by sports marketing agency ETTG to create a promotional ice cream van to celebrate Liverpool Football Club winning the 2024/ 2025 Premier League. Wrapping iMP’s own vintage ice cream van (affectionately known as Vanessa) in a Pantone red wrap with overlaid copy (designed by ETTG) the van is set for 10 days of activation.

2 weeks ago | fieldmarketing.com | Frank Wainwright

On 15 May, San Miguel proved that Spanish summer isn’t just a place – it’s a mindset. The Spanish beer brand teamed up with Mixmag to throw the UK’s most daring event of the year: Fly San Miguel, the first party where showing up with a valid passport could land you on a flight to Ibiza. Held at Number 90 in Hackney Wick, guests stepped into a sun-drenched atmosphere of Balearic beats, ice-cold cervezas, and Spanish-style spontaneity.

3 weeks ago | fieldmarketing.com | Frank Wainwright

Now in their 21st year the FMBE Awards 2025 are open to entry from today, with entry deadline closing on 19th September 2025. The awards were the very first to specifically recognise field and experiential marketing and have led the way for recognition in those sales and marketing disciplines since they started in 2004. This year the awards will celebrate their rich history with an awards night that will take an unashamedly nostalgic look back at the history makers in our midst.

3 weeks ago | fieldmarketing.com | Frank Wainwright

PrettyGreen is the agency behind a growing series of Peppa Pig activations that blend storytelling and real settings – with Good Morning Britain(GMB) leading the media coverage. After her pregnancy reveal live on GBM at the end of February, stage 2 activated with a gender reveal at Battersea Power Station on April 25th. Peppa Pig's parents will reveal the gender of their third piglet today! In February, we brought you the exclusive news that Mummy Pig was pregnant.