Field Marketing & Brand Experience

1 week ago | fieldmarketing.com | Frank Wainwright

In a powerful step towards more sustainable brand activations, Oatly has completed its first-ever electric sampling tour across the UK, delivering its signature oat-based coffee while cutting out carbon emissions. The four-week Taste tour was created as part of Oatly’s wider Blind Taste campaign, designed to shift perceptions through first-hand product experiences. But this wasn’t your standard roadshow.

1 week ago | fieldmarketing.com | Frank Wainwright

Tim Fletcher, Grocery Field Sales Controller, Carlsberg-Britvic has been named chair of judges for the FMBE Awards. The appointment means that Tim, who has been a member of the judging panel for 15 years will bring his considerable experience to bear as a reference point for any questions entrants have about the judging process. “We are very proud of our client led judging panel and the engagement that brings between the campaigns and the brands and budget holders.

2 weeks ago | fieldmarketing.com | Frank Wainwright

Leading spatial analytics specialist, Meshh, has announced the launch of Vantage, its powerful, next-generation spatial analytics platform created with agencies, event organisers, brands, OOH, and the experiential market in mind. Vantage is designed to be easily deployed across various clients and programs, including live tours, festivals, brand pop-ups, trade shows, sports activations, and more. The new platform lets clients easily leverage measurement output to inform strategy decisions.

2 weeks ago | fieldmarketing.com | Frank Wainwright

Vividink has promoted Bethany Smith to Head of Social Media, recognising her expertise in managing fast-evolving digital channels for the agency’s event sector clients. Since joining the agency in 2021, Bethany has delivered across multiple PR campaigns while increasingly specialising in social media strategy and execution. Her appointment formalises that progression and reflects the growing importance of social as a core component of the agency’s client services.

3 weeks ago | fieldmarketing.com | Frank Wainwright

Kru Live, the globally recognised live engagement agency, is proud to announce its sponsorship of British racing driver Nicolas Hamilton as he returns to the British Touring Car Championship (BTCC) for the 2025 season with Un-Limited Motorsport. Nicolas Hamilton, the only driver in British Touring Car Championship history to compete with a disability, has consistently broken barriers and inspired fans with his message of inclusion and perseverance.