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5 days ago | 
fieldmarketing.com | Frank Wainwright
The Power of Events, the not for profit organisation launched in 2023 to provide better understanding, respect and value for the UK Events Industry, is thrilled to announce the expansion of its UK Schools Engagement Programme with the launch of the London Hub, its largest region. This unique initiative will connect thousands of young people with the dynamic world of events, providing insights, inspiration, and career pathways into the industry.
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5 days ago | 
fieldmarketing.com | Frank Wainwright
This week the lush and mysterious world of Sugarlandia is calling London’s rum enthusiasts to discover Don Papa — a single-island rum from the Philippines. In celebration of Don Papa’s relaunch into the UK, starting on Philippine Independence Day, Don Papa is bringing a taste of its spiritual home to recently-opened concept space, Future Stores. . The Diageo-owned rum brands is inviting visitors to step into an immersive experience where nature, myth, and flavour collide.
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5 days ago | 
fieldmarketing.com | Frank Wainwright
Outernet London has launched a real-time visitor analytics system. Powered by Meshh and Virgin Media O2, the new system offers unmatched insight into audience behaviour, transforming how the ROI of immersive experiences is measured.
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5 days ago | 
fieldmarketing.com | Frank Wainwright
Award-winning brand experience agency, N2O, is delivering a two-week tour of the nation where consumers can nominate local heroesLaunched in Southampton on June 6th, the experiential campaign invites the public to nominate their local heroes via written messages at a bespoke, interactive stand. The activation will visit key cities, including Edinburgh, Birmingham, Belfast, Liverpool, and Cardiff, before returning to Southampton.
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1 week ago | 
fieldmarketing.com | Frank Wainwright
Amplify, the global creative agency that specializes in experience and culture, is partnering with Yahoo to deliver Motel Yahoo. From 16–19 June, La Plage du Martinez will be transformed into the internet’s most iconic new check-in point, where modern and vintage digital culture collide.
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3 weeks ago | 
fieldmarketing.com | Frank Wainwright
In the wake of the Monaco and Imola F1 GPs, we learnt that Elevate Global had contributed Imola383 shifts delivered119 staff membersMonaco174 shifts delivered53 staff membersThese are high prestige events and exacting locations. FMBE asked the Elevate team to tell us about how they work for motorsport around the globe. Motorsports events rely on precision, speed, and seamless execution – both on and off the track.
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3 weeks ago | 
fieldmarketing.com | Frank Wainwright
iMP have been commissioned by sports marketing agency ETTG to create a promotional ice cream van to celebrate Liverpool Football Club winning the 2024/ 2025 Premier League. Wrapping iMP’s own vintage ice cream van (affectionately known as Vanessa) in a Pantone red wrap with overlaid copy (designed by ETTG) the van is set for 10 days of activation.
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4 weeks ago | 
fieldmarketing.com | Frank Wainwright
On 15 May, San Miguel proved that Spanish summer isn’t just a place – it’s a mindset. The Spanish beer brand teamed up with Mixmag to throw the UK’s most daring event of the year: Fly San Miguel, the first party where showing up with a valid passport could land you on a flight to Ibiza. Held at Number 90 in Hackney Wick, guests stepped into a sun-drenched atmosphere of Balearic beats, ice-cold cervezas, and Spanish-style spontaneity.
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1 month ago | 
fieldmarketing.com | Frank Wainwright
Now in their 21st year the FMBE Awards 2025 are open to entry from today, with entry deadline closing on 19th September 2025. The awards were the very first to specifically recognise field and experiential marketing and have led the way for recognition in those sales and marketing disciplines since they started in 2004. This year the awards will celebrate their rich history with an awards night that will take an unashamedly nostalgic look back at the history makers in our midst.
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1 month ago | 
fieldmarketing.com | Frank Wainwright
PrettyGreen is the agency behind a growing series of Peppa Pig activations that blend storytelling and real settings – with Good Morning Britain(GMB) leading the media coverage. After her pregnancy reveal live on GBM at the end of February, stage 2 activated with a gender reveal at Battersea Power Station on April 25th. Peppa Pig's parents will reveal the gender of their third piglet today! In February, we brought you the exclusive news that Mummy Pig was pregnant.
