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1 week ago | 
fieldmarketing.com | Frank Wainwright
Strata, the award-winning brand experience agency, has announced a major leadership restructure to support its continued expansion and ambitious growth plans within the events and experiential marketing sector. This marks a formal leadership shift as Simon Hambley and senior colleagues transition to group-level roles focused on strategic growth across the wider agency portfolio.
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1 week ago | 
fieldmarketing.com | Frank Wainwright
Kru Live, the globally recognised and award-winning live engagement agency, is proud to announce its acquisition by Brand Partnership Group, a leading network of agencies and partners dedicated to driving brand innovation and long-term growth through strategic partnerships. This milestone marks the next phase in Kru Live’s remarkable twenty-year journey from a small start-up in Southampton to a global leader in brand experience staffing.
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1 week ago | 
fieldmarketing.com | Frank Wainwright
Retail Profiling, the field marketing business with a presence in UK, Ireland abd Benelux has been acquired by Jet Services GmbH, the agency headquartered in Bad Homburg, Germany and with a presence across Germany, Austria, Switzerland, France and Poland. After an incredible journey of 30+ years and closely partnering with JET Services over the past 8 years, Retail Profiling are delighted to announce that it has now been 100% acquired.
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2 weeks ago | 
fieldmarketing.com | Frank Wainwright
San Miguel proudly unveils its first major campaign under Budweiser Brewing Group, following the takeover earlier this year. This bold new chapter captures the soul of Spain in every sip: golden afternoons, spontaneous adventures, and the vibrant joy of Spanish Summer – all year round. ‘Spanish Summer – No Matter Where’ follows on from “Here’s to the seekers” launched in 2023.
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2 weeks ago | 
fieldmarketing.com | Frank Wainwright
Amplify, the global creative agency specialising in experience, entertainment and culture has joined culture-first collective Common Interest. Common Interest has acquired an initial 51% stake in Amplify, with a commitment to purchase the remaining 49% over the next five years. As part of the deal, Amplify’s global leadership team will become partners and equity holders in Common Interest.
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2 weeks ago | 
fieldmarketing.com | Frank Wainwright
MCI UK, an engagement marketing agency known for crafting creative stories and event experiences, has announced a strategic merger with Meet & Potato, a bold and imaginative agency specialising in immersive brand storytelling. Together, they form a powerhouse that blends creative expertise, strategic depth, and delivery scale—offering clients experiences that spark connection and deliver real impact.
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2 weeks ago | 
fieldmarketing.com | Frank Wainwright
Experiential marketing agency, TRO, recently partnered with international money app, Wise and We Fight Fraud, to raise awareness about scams through a powerful pop-up experience. The experience took place on 4 April at Manchester Exchange Square, and saw TRO harness their creative production expertise to create a ‘Scam Safe Space’. The space offered a confidential environment where people could openly share their experiences with scammers and discuss the impact of scams, free from judgement.
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2 weeks ago | 
fieldmarketing.com | Frank Wainwright
Global sports, music, and entertainment company Wasserman has announced today that bluemedia, acquired in March 2025, has rebranded as Wasserman. The bluemedia team will operate under the banner of Wasserman Live, Wasserman’s branding and signage, custom fabrication, live event production and experiential operations division. This acquisition and subsequent rebrand reaffirms Wasserman’s ambitious growth strategy and its ability to provide a 360 offering globally.
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2 weeks ago | 
fieldmarketing.com | Frank Wainwright
Sponsorship and brand partnership agency Reg&Partners have announced their appointment by Thorough Events to secure sponsors for their 2025 events. Thorough Events is a leading global automotive concours and events company that organises four leading concours events and two tours for the world’s best owners of classic cars. The London Concours (3-5 June) is the capital’s leading automotive summer garden party.
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2 weeks ago | 
fieldmarketing.com | Frank Wainwright
Award-winning brand experience agency N2O – Tesco’s exclusive brand experience agency since 2015 – is delivering an experience that’s set to entertain and engage visitors at the Goodwoof Festival on Saturday 17th and Sunday 18th May which is expected to draw a crowd of over 20,000 visitors [and 12,000+ dogs!]Tesco’s partnership with Goodwoof Festival shows its commitment to meeting the growing demand for high-quality pet care products, and its role as a go-to destination for pet essentials.
