Following the yuan

Following the yuan

Following the Yuan is a Substack newsletter that focuses on alternative perspectives centered around consumers, shaping our understanding of the current Chinese market. Their LinkedIn page collects various news related to the China market and features a monthly exclusive newsletter called 'China Blunders'.

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Newsletter (Digital), Online/Digital

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  • #64: Labubu's comet tail 🌠, Why is Starbucks China always late?🧋Outdoor aesthetics in food & beverage ğŸžï¸ | Following the Yuan

    1 week ago | chineseconsumers.news | Yaling Jiang

    Last week, I wrote about Labubu’s ambiguous racial and gender identity, and now I find myself constantly wanting to start a conversation with “Did you know that Labubu is a girl?!” OR correct people, including Hong Kong-American comedian Jimmy O Yang, if they assumed she was a “boy.” Bear with me, this week’s post is full of information sorting (imagine me on an assembly line). Please comment/share your thoughts so that I feel less lonely in my obsession.

  • The curious case of Labubu's Chinese identity đŸŽ« | Following the Yuan

    2 weeks ago | chineseconsumers.news | Yaling Jiang

    Hi everyone, I’m in Spain this week. As I’ve been pondering about my ownidentity in Europe in the previous weeks, some recent conversations conjured thoughts about the identity of Labubu, you know, that fluffy doll with rabbit ears and mischievous grin that has seemingly possessed every celebrity’s handbag.

  • Instead of feeling sorry that I'm Asian, you can also...

    1 month ago | chineseconsumers.news | Yaling Jiang

    Hi everyone,Thank you for bearing with me when I felt mentally exhausted and ended my previous post with a negative note. But even then, I knew that I wanted to make the line ‘I’m sorry for being Asian’ sound ridiculous. Still, more people said they feel sorry, while none said ridiculous, which really reflects the world we live in. As shared on Notes earlier — I have some good news for you.

  • Sorry I'm Asian

    1 month ago | chineseconsumers.news | Yaling Jiang

    Last Thursday, my desk neighbor at my London co-working space turned up, sharing her dating life, as per usual. “I went out with someone whose ex was Chinese. I said I’ll introduce you to a girl at the office if it doesn’t work out,” she said. She’s European and in her mid-30s. “Oh, because I’m Chinese?” I said with a wry smile. This usually works and stops them.

  • The mystery of Lotso Bear's popularity in China: How I helped a video journalist uncover the story | Following the Yuan

    1 month ago | chineseconsumers.news | Yaling Jiang

    Key takeawaysTrend narratives that hook early adopters can differ significantly from those that appeal to the mass market. (In this case, it’s the difference between a villain and a cute bear that smells like strawberry.)The power behind the central, top-down push of a trend is often ignored in trend analysis. However, it could be a key driver of mass adoption in China. China research tips: beware of your bias, question the sources, keep reframing your questions and angles.

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