Following the yuan

1 week ago | chineseconsumers.news | Yaling Jiang

Editor’s note: Welcome to “China color” — a column that records Chinese people’s unfiltered, original voices and my field trips. Often, I find there isn’t enough color and perspective from Chinese consumers in English — the distinctive details, thoughts and emotions that reflect the complexity of life in China. This past week, while news headlines are dominated by US and China’s reactions to each other’s seemingly never-ending tariff announcements, the humans are overlooked.

2 weeks ago | chineseconsumers.news | Yaling Jiang

Trumpā€™s tariffs shocked my home city in the Yangtze River Delta region, one of whose most important economic pillars is import and export. On April 2, the day the White House announced it, I happen to have dinner plans two school friends in the export business. One friendā€™s family business specializes in auto parts. Heā€™s not worried at all and said the American clients were willing to absorb the additional cost.

1 month ago | chineseconsumers.news | Yaling Jiang

The scandals in the March 15 consumer gala are getting WEAK, so have consumers noticed. They used to expose news that riled up the nation and regulators for years and now, the show exposes the bottom-of-the-barrel level scandals that people don’t care much about. Why? It’s widely known in communications that whether a corporation can avoid negative light in state media is contingent on its large advertising contracts.

1 month ago | chineseconsumers.news | Yaling Jiang

Last weekend, I shared about my trip to Mixue, today I want to show you what I saw and was thinking when visiting Shangqiu, the founders’ hometown and one of the birthplaces of Chinese civilization. I had to admit that my Shangqiu trip wasn’t thoroughly planned, I only visited the main tourism sites and stayed at the supposedly best local hotel (Xinhua Nation-Building Hotel, same as the nickname Chinese people gave to Trump).

1 month ago | chineseconsumers.news | Yaling Jiang

Hi everyone, hope your days are getting brighter as they are in London (physically and metaphorically). Thanks to those who attended last weekā€™s ā€˜On the Groundā€™ session at LSE, where we did the highly anticipated book raffle and discussed many recent topics like Ne Zhaā€™s global box office, whatā€™s holding back Chinese companiesā€™ overseas expansion, and whether Rednoteā€™s hype is sustainable.