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Yaling Jiang

London, Shanghai Shi

Interpret Chinese consumers at Following the Yuan & ApertureChina consultancy | catching signals before they turn into trends | @columbiajourn @uniofbath

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Articles

  • #64: Labubu's comet tail 🌠, Why is Starbucks China always late?🧋Outdoor aesthetics in food & beverage ğŸžï¸ | Following the Yuan

    1 week ago | chineseconsumers.news | Yaling Jiang

    Last week, I wrote about Labubu’s ambiguous racial and gender identity, and now I find myself constantly wanting to start a conversation with “Did you know that Labubu is a girl?!” OR correct people, including Hong Kong-American comedian Jimmy O Yang, if they assumed she was a “boy.” Bear with me, this week’s post is full of information sorting (imagine me on an assembly line). Please comment/share your thoughts so that I feel less lonely in my obsession.

  • The curious case of Labubu's Chinese identity đŸŽ« | Following the Yuan

    2 weeks ago | chineseconsumers.news | Yaling Jiang

    Hi everyone, I’m in Spain this week. As I’ve been pondering about my ownidentity in Europe in the previous weeks, some recent conversations conjured thoughts about the identity of Labubu, you know, that fluffy doll with rabbit ears and mischievous grin that has seemingly possessed every celebrity’s handbag.

  • Instead of feeling sorry that I'm Asian, you can also...

    1 month ago | chineseconsumers.news | Yaling Jiang

    Hi everyone,Thank you for bearing with me when I felt mentally exhausted and ended my previous post with a negative note. But even then, I knew that I wanted to make the line ‘I’m sorry for being Asian’ sound ridiculous. Still, more people said they feel sorry, while none said ridiculous, which really reflects the world we live in. As shared on Notes earlier — I have some good news for you.

  • Sorry I'm Asian

    1 month ago | chineseconsumers.news | Yaling Jiang

    Last Thursday, my desk neighbor at my London co-working space turned up, sharing her dating life, as per usual. “I went out with someone whose ex was Chinese. I said I’ll introduce you to a girl at the office if it doesn’t work out,” she said. She’s European and in her mid-30s. “Oh, because I’m Chinese?” I said with a wry smile. This usually works and stops them.

  • The mystery of Lotso Bear's popularity in China: How I helped a video journalist uncover the story | Following the Yuan

    1 month ago | chineseconsumers.news | Yaling Jiang

    Key takeawaysTrend narratives that hook early adopters can differ significantly from those that appeal to the mass market. (In this case, it’s the difference between a villain and a cute bear that smells like strawberry.)The power behind the central, top-down push of a trend is often ignored in trend analysis. However, it could be a key driver of mass adoption in China. China research tips: beware of your bias, question the sources, keep reframing your questions and angles.

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Yaling Jiang
Yaling Jiang @yaling_jiang
26 Jun 25

RT @whyyoutouzhele: 网友投稿 南京三江学院，一位保洁阿姨寄居在厕所隔间里。 同时有学生曝光，今年学校文件上，翻新宿舍的搬运费用有10万元，但实际上全楼的行李是这位阿姨一个人搬运的。 https://t.co/20fWUkOLor

Yaling Jiang
Yaling Jiang @yaling_jiang
16 May 25

My therapist’s face when I quote Instagram therapists to him https://t.co/zw6hk4DJiW

Yaling Jiang
Yaling Jiang @yaling_jiang
17 Apr 25

Same as Trump’s Anker power bank…

Zhang Zhisheng 张志昇
Zhang Zhisheng 张志昇 @salahzhang

Accusing China is business. Buying China is life. The beautiful lace on the dress was recognized by an employee of a Chinese company as its product. https://t.co/SfPyM4M02Z