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Yaling Jiang

London, Shanghai Shi

Interpret Chinese consumers at Following the Yuan & ApertureChina consultancy | catching signals before they turn into trends | @columbiajourn @uniofbath

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Articles

  • Instead of feeling sorry that I'm Asian, you can also...

    1 week ago | chineseconsumers.news | Yaling Jiang

    Hi everyone,Thank you for bearing with me when I felt mentally exhausted and ended my previous post with a negative note. But even then, I knew that I wanted to make the line ‘I’m sorry for being Asian’ sound ridiculous. Still, more people said they feel sorry, while none said ridiculous, which really reflects the world we live in. As shared on Notes earlier — I have some good news for you.

  • Sorry I'm Asian

    2 weeks ago | chineseconsumers.news | Yaling Jiang

    Last Thursday, my desk neighbor at my London co-working space turned up, sharing her dating life, as per usual. “I went out with someone whose ex was Chinese. I said I’ll introduce you to a girl at the office if it doesn’t work out,” she said. She’s European and in her mid-30s. “Oh, because I’m Chinese?” I said with a wry smile. This usually works and stops them.

  • The mystery of Lotso Bear's popularity in China: How I helped a video journalist uncover the story | Following the Yuan

    1 month ago | chineseconsumers.news | Yaling Jiang

    Key takeawaysTrend narratives that hook early adopters can differ significantly from those that appeal to the mass market. (In this case, it’s the difference between a villain and a cute bear that smells like strawberry.)The power behind the central, top-down push of a trend is often ignored in trend analysis. However, it could be a key driver of mass adoption in China. China research tips: beware of your bias, question the sources, keep reframing your questions and angles.

  • Sports edition: Running 🏃🏻‍♀️ (ON Running), Cycling 🚴🏻‍♀️(Rouleur Media), Sports Beauty 🌸 (Judydoll) | Following the Yuan

    1 month ago | chineseconsumers.news | Yaling Jiang

    Last weekend, I had a full “China day”—starting out at YCW-KCL’s China conference, speaking about the economy, and in the evening, we hung out with and went to the UK premiere of Lou Ye’s film about COVID. Huge thanks to YCW for organizing the event! I also want to put it out there that I’d love to speak at more events in Europe this year.

  • Following the Yuan

    1 month ago | chineseconsumers.news | Yaling Jiang

    This Saturday, I’m going to be at King’s College London for the 8th Young China Watchers-King’s College London China Conference. I will be joining Rory Green, the chief China economist at TS Lombard Research Partners, and Andrew People, the News Editor at The Wire China on the discussion “Is China’s 5% GDP growth target still in reach?” I’m especially keen to bring up the idea of alternative metrics for institutions like the IMF and World Bank.

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Yaling Jiang
Yaling Jiang @yaling_jiang
16 May 25

My therapist’s face when I quote Instagram therapists to him https://t.co/zw6hk4DJiW

Yaling Jiang
Yaling Jiang @yaling_jiang
17 Apr 25

Same as Trump’s Anker power bank…

Zhang Zhisheng 张志昇
Zhang Zhisheng 张志昇 @salahzhang

Accusing China is business. Buying China is life. The beautiful lace on the dress was recognized by an employee of a Chinese company as its product. https://t.co/SfPyM4M02Z

Yaling Jiang
Yaling Jiang @yaling_jiang
9 Apr 25

RT @Birds_b_r_32309: 关心 #阮晓寰 的朋友们： 2024年12月13二审宣判，至今已近5个月，阮晓寰仍被关押在杨浦区看守所。因为剩余刑期大于半年，看守所不能安排家属会见。 不明白宣判后为何至今不执行，5个月了还未转监狱。 我们在问询上海相关监管部门，还在等…