Founding Fuel

Founding Fuel is dedicated to developing a fresh guide for entrepreneurs. We serve as a central resource for those seeking valuable ideas, insights, techniques, and knowledge necessary for building the businesses of the future. The platform was co-founded by experienced journalists Indrajit Gupta and Charles Assisi, alongside CS Swaminathan, who previously led Pearson's online learning initiative.

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Trump's Tariff Gambit and the Global Trade Dilemma

1 month ago | foundingfuel.com | Vivek Y. Kelkar

[Image from Unsplash] On May 20, Japan’s chief trade negotiator Ryosei Akazawa stood firm: the US must roll back tariffs on Japanese cars, car parts, steel, and aluminium. A day later, Vietnam wrapped up its second round of talks with Washington with a guarded statement about “positive progress”—diplomatic code for a long road ahead.
Our extended minds and AI notetakers

1 month ago | foundingfuel.com | NS Ramnath |Charles Assisi |N S Ramnath

By NS Ramnath & Charles Assisi Many times in the last few years, we started noticing strangers in our Founding Fuel Masterclass Zoom sessions. They were often called Notetakers and were brought into the room by our guests. These Notetakers were punctual—they were always on time—and remained quiet through the session. It didn’t take long for us to realise they were AI bots that record and transcribe every word uttered during online meetings.
Who owns your data-you, the creator, or the platform?

2 months ago | foundingfuel.com | NS Ramnath |Charles Assisi |N S Ramnath

Home Daily Newsletter Articles The Kunal Kamra-BookMyShow face-off is more than a dust-up between a performer and a ticketing platform. It is a snapshot of a larger issue that will only become more pressing. And it impacts all of us By NS Ramnath and Charles Assisi When comedian Kunal Kamra posted a letter on X (formerly Twitter) addressed to ticketing platform BookMyShow (BMS), it instantly drew widespread attention. The company was under pressure to delist him from the platform.
We’ve been experimenting with intermittent fasting. Here’s what we’re learning

Mar 28, 2025 | foundingfuel.com | Charles Assisi |NS Ramnath

Home Daily Newsletter Articles Charles Assisi and NS Ramnath share their journeys—and lessons—on the road to better health. And Dr Aasim Maldar, an endocrinologist, weighs in on how and why to make it something one can sustain By Charles Assisi This isn’t a story about dramatic transformation. This is no breathless account of having lost a dozen kilos. And there is no “before” and “after” photo. What I do have is something quieter. A shift in how I live.
Trump’s hardball tactics to extract minerals & peace in Ukraine

Feb 26, 2025 | foundingfuel.com | Vivek Y. Kelkar

[From left: US President Donald Trump, Russia’s President Vladimir Putin, and Ukraine’s President Volodymyr Zelenskyy.
We, the People of India

Jan 31, 2025 | foundingfuel.com | Vinita Singh

[Photos courtesy We, The People Abhiyan] Stories have the power to transform, and one story transformed me as I sat in a garage one summer afternoon in Delhi. At that time, I had already worked for 16 years in the social development sector on improving rural livelihoods. I sat with a friend who told me the story of how the Preamble to our Constitution came to be a pledge taken by “We, the People of India”.
Briefing #2: The risks from war still raise the spectre of uncertainty

Jan 29, 2025 | foundingfuel.com | Vivek Y. Kelkar

The second of four briefings to set context for the Masterclass series on The World in 2025, scheduled for Friday, 31st January 2025, 6:30 pm and Friday, 7th February 2025, 6:30 pm. Read Briefing #1 on the US-China relationship here. On the surface, it might look like the risks arising from potentially worsening wars across two regions—Europe and the Middle East—have somewhat lessened with Donald Trump assuming office as President on January 20.
How L&T completely muffed up a valuable teachable moment

Jan 15, 2025 | foundingfuel.com | T Surendar |Forbes India |Indrajit Gupta

Five days have passed since the viral video of the L&T chairman SN Subramanyam berating his own staff at an internal townhall surfaced on social media. Except if you were living under a rock, it is unlikely that you would have missed the seemingly unending storm that the video triggered. The meme fest and the commentary on LinkedIn and Facebook seem to have a life of its own. To be sure, it could have been a great teachable moment for India’s largest independent, diversified conglomerate.
FF Life: The rewards of writing

Dec 6, 2024 | foundingfuel.com | Krishna Jha

Two years ago, I stumbled into writing online. The first essay that I wrote was at the encouragement of my friend, Charles Assisi, who used to be managing editor at Forbes India and now is co-founder of the Founding Fuel platform. One time, during Covid, we got to discussing evolution, and I may have commented that The Selfish Gene was one of the best investing books. This connection between evolution and investing intrigued Charles, and he urged me to write an article for his readers.
My top ten business books of 2024

Nov 15, 2024 | foundingfuel.com | John Kay |D Shivakumar

Sign up for a Founding Fuel Live conversation on Friday, December 6, at 6.30 pm IST, with authors John Kay, Ramesh Srinivasan and D Shivakumar.