Charles Assisi

Mumbai

Co-Founder: Founding Fuel; Co-Author: Aadhaar Effect https://t.co/A9Qkcu92A6; Columnist: Hindustan Times; Personal: https://t.co/CFQeinCJUL; Author, Fitness Junkie

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Articles

HT Syndication: No need to multi-mask

1 week ago | htsyndication.com | Charles Assisi

India, April 13 -- Most people carry around more than one version of themselves. There's a version that goes to work, knows how to sound agreeable at meetings, and says things like "Interesting point" when they disagree. There's the version that attends family events, knows what not to say, laughs politely, and smiles on cue for photographs. And then there's the version we are when no one else is watching. When one is finally done explaining, nodding, pretending to always be okay.
No need to multi-mask: Life Hacks with Charles Assisi

1 week ago | hindustantimes.com | Charles Assisi

Most people carry around more than one version of themselves. There’s a version that goes to work, knows how to sound agreeable at meetings, and says things like “Interesting point” when they disagree. There’s the version that attends family events, knows what not to say, laughs politely, and smiles on cue for photographs. And then there’s the version we are when no one else is watching. When one is finally done explaining, nodding, and pretending to always be okay. Most of us live like this.
Who owns your data-you, the creator, or the platform?

1 week ago | foundingfuel.com | NS Ramnath |Charles Assisi |N S Ramnath

Home Daily Newsletter Articles The Kunal Kamra-BookMyShow face-off is more than a dust-up between a performer and a ticketing platform. It is a snapshot of a larger issue that will only become more pressing. And it impacts all of us By NS Ramnath and Charles Assisi When comedian Kunal Kamra posted a letter on X (formerly Twitter) addressed to ticketing platform BookMyShow (BMS), it instantly drew widespread attention. The company was under pressure to delist him from the platform.
Brands blur boundaries to tap new consumers

1 week ago | hindustantimes.com | Charles Assisi

It’s curious the way brands have started pairing up these days. You look away for a moment and find that things which once belonged to completely different worlds are now sharing the same sentence. Formula 1, long associated with speed, science, and swagger, now has KitKat on the side of its cars. It makes you stop and think. Not in a dramatic way, but in that quiet, head-tilting sort of way. Why would a chocolate bar want to be seen on a racing machine? And why now?
Things to ponder when the loan sharks come biting

2 weeks ago | hindustantimes.com | Charles Assisi

The men who jumped off bridges, drank poison, or hanged from ceiling fans because they couldn’t repay a ₹2,000 or ₹10,000 loan never made it to the pitch decks. But they should have. One of them was a 21-year-old fisherman from Visakhapatnam, whose wife’s morphed photographs were circulated by digital loan recovery agents. Another was a 50-year-old schoolteacher from Alibag who jumped to his death from Atal Setu in February this year.
Things to ponder when the loan sharks come biting

2 weeks ago | hindustantimes.com | Charles Assisi

None of this was supposed to happen. India’s fintech story was meant to be a triumph. A tale of leapfrogging legacy systems, of using data and design to make money accessible, fast, and friendly. And for a while, it was just that. UPI transformed how India paid. Everyone could send and receive money instantly. Into that stream came fintech startups, moving fast, raising big, and breaking old models. They made credit frictionless. The interface was intuitive. The promises were seductive.
HT Syndication: Notes from a graveyard shift

3 weeks ago | htsyndication.com | Charles Assisi

India, March 30 -- On Monday, I went with my wife to a cemetery to exhume her father's remains. It was a hot day. The kind that doesn't just make you sweat, but makes your skin feel like it is being slow-roasted. The kind of heat that makes silence thicker. Even the shadows seemed reluctant to move. We were there because the lease on his grave had ended. His bones would be moved to a small niche with his name etched on it. This would be his final resting place. There was no ceremony. No priest.
Notes from a graveyard shift: Life Hacks by Charles Assisi

3 weeks ago | hindustantimes.com | Charles Assisi

This Monday, I went with my wife to a cemetery to exhume her father’s remains. It was a hot day. The kind that doesn’t just make you sweat, but makes your skin feel like it is being slow-roasted. The kind of heat that makes silence thicker. Even the shadows seemed reluctant to move. We were there because the lease on his grave had ended. His bones would be moved to a small niche with his name etched on it. This would be his final resting place. There was no ceremony. No priest present.
HT Syndication: Rolling back tax for a larger gain

3 weeks ago | htsyndication.com | Charles Assisi

India, March 29 -- Last week, this column argued the Elon Musk-backed Starlink poses no threat to Jio and Bharti. But one week is a long time and much drama has unfolded since. Although it appeared as if there was no drama. No chest-thumping press conference. No policy paper buried in legalese. Just a quiet announcement: the "Google Tax" was being rolled back. This is the 6% levy on digital advertising revenues earned by companies like Google, Facebook, and Amazon.
Rolling back tax for a larger gain

3 weeks ago | hindustantimes.com | Charles Assisi

Last week, this column argued the Elon Musk-backed Starlink poses no threat to Jio and Bharti. But one week is a long time and much drama has unfolded since. Although it appeared as if there was no drama. No chest-thumping press conference. No policy paper buried in legalese. Just a quiet announcement: the “Google Tax” was being rolled back. This is the 6% levy on digital advertising revenues earned by companies like Google, Facebook, and Amazon.

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Charles Assisi @c_assisi

7 Apr 25

RT @htTweets: "Small-ticket lending in India has never been scalable without human intervention. You can’t always replace judgement with co…

Charles Assisi @c_assisi

5 Apr 25

RT @IndrajitGupta: A health scare turned @DevenPabaru into an accidental insurance expert. His family’s crisis exposed gaps in coverage m…

Charles Assisi @c_assisi

3 Apr 25

Is there any promo to describe someone or something without using that word “ammmmaazzzingg?” It sounds grating. And it appears to cut across all Indian languages