Foundr

Foundr serves as the essential online platform for the increasing number of independent, self-made business owners, catering to individuals at all stages of their entrepreneurial journey.

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Articles

Grants for Small Businesses To Access in 2025 - Foundr

1 month ago | foundr.com | Graeme Whiles

For most founders, securing funding to get started is often one of the most difficult hurdles to overcome. Often, it can be hard to get the credentials required for a business loan, and in many cases, owing someone money or handing over business equity is not very appealing! That’s where grants for small businesses come
How Businesses Can Thrive on TikTok Shop in 2025 - Foundr

2 months ago | foundr.com | Graeme Whiles

Traditionally, new businesses would need to set up a brick-and-mortar shop in the middle of their city to start making sales. But the world has changed significantly since then, with more avenues than ever available for launching a brand. One such avenue is the TikTok shop, which can be incredibly successful for some brands but
How to Sell Directly Through Social Media

Nov 4, 2024 | foundr.com | Graeme Whiles

By 2028, the global social commerce market is projected to reach $2.9 trillion, growing at a rate of 28.4%. The influence of social media platforms like Instagram and TikTok has been a key driver behind this incredible rise. If you’re looking for strategies to drive direct sales through social media, look no further. It’s time to look at these channels as a profitable sales tool.
Creating a Strong Brand Identity: Lessons from Top Entrepreneurs

Nov 4, 2024 | foundr.com | Graeme Whiles

Ever wonder how the most successful businesses in the world started? How did they create a globally recognised brand? Well, we take a deep dive into eight of the top brands in the world and outline their lessons and guidance on building a strong brand identity. It addresses the challenges many businesses face when creating a brand that resonates with their target audience, how to stand out in the market, and how to foster long-term loyalty.
Harnessing the Power of Podcasts for Brand Awareness in 2025

Nov 4, 2024 | foundr.com | Graeme Whiles

Whether you’re a startup or a global powerhouse, hopping on the podcast bandwagon is a smart move to boost your brand awareness, increase sales or subscriptions and dive deeper into the data of your target demographics. The best part is that all of this has the potential to be achieved with a smaller budget than traditional advertising. With the podcast space evolving rapidly and key trends reflecting shifts in listener habits, now is a great time for you to leverage podcasting for growth.
How to Know It's Time to Pivot Your Business Model

Nov 4, 2024 | foundr.com | Graeme Whiles

Running a business is not easy, sometimes it feels like you’re constantly balancing on a tightrope with cash flow issues, competitors, declining sales and decreasing customer engagement trying to knock you off at every opportunity. Sound familiar? It might be time to consider pivoting your business model. How do you know when it’s time to make that change? Let’s dive into the world of business pivots and how they can help your business stay on track.
How to Network Successfully for New Brand Opportunities

Nov 4, 2024 | foundr.com | Graeme Whiles

Are you struggling to find relevant networking opportunities? Struggling to develop relationships that drive tangible results? Are you thinking about how to create more brand opportunities for your business? However you feel about networking, this is the guide for you! Dive into strategies and practical tips to effectively network and build connections that lead to new brand opportunities. Key TakeawaysEffective communication is key: highlighting the importance of making professional connections.
9 Ways to Implement a Loyalty Program That Actually Works

Nov 4, 2024 | foundr.com | Graeme Whiles

Loyalty programs are everywhere today, and for good reason: they work. When done right, loyalty programs can increase customer retention, drive more sales, and boost brand reputation without a huge marketing budget. However, not all loyalty programs are created equal. You need to understand your customer’s wants and needs in order to set up a killer loyalty program that keeps them coming back.
What is a Silent Partner? Everything You Need To Know

Oct 18, 2024 | foundr.com | Graeme Whiles

What is a silent partner? No, it’s not as sinister as a silent assassin; a silent partner can be very helpful. If you’re looking for an injection of cash but want to remain in control of your business and its daily operations, or if you’re interested in starting your own business but need an initial investment, a silent partner may be a helpful avenue to explore. That being said, it’s important that you understand the benefits and risks involved when seeking a silent partnership.
6 Steps to Create Effective Retargeting Campaigns

Oct 18, 2024 | foundr.com | Graeme Whiles

Effective retargeting campaigns are a powerful way to re-engage potential customers who visit your website or social channels to drive conversions and decrease cart abandonment rates. By following key steps and best practices, businesses can create compelling, personalized ads that boost their sales and maximize ROI. And do you know the best part? Retargeting ads see higher CTRs and conversion rates than regular display ads, making these a cost-effective marketing tool.