GfK

Mar 25, 2024 | gfk.com | Namrata Gotarne

The highlights and key takeaways from this year’s event. March 2024: Industry leaders, expert speakers, and panelists from all corners of the Technical Consumer Goods market convened in Berlin to share their most important insights and predictions for 2024 at the 10th annual TCG Summit, the premier international think tank for the TCG retail industry, showcasing GfK’s worldwide expertise.

Mar 6, 2024 | gfk.com | Namrata Gotarne

A deep analysis of the current state of automotive and aftermarket sales, together with the major trends impacting the industry – from the macroeconomic landscape to consumers’ economic pressures, and the latest areas of innovation-led transformation that are unlocking pockets of growth.

Sep 29, 2023 | gfk.com | Namrata Gotarne

For car manufacturers and regulators, the future is electric. But how ready are consumers to turn their backs on fossil-fuelled vehicles? And what’s driving them toward the electric car market? Climate change anxiety? Tight budgets? Desire for the latest tech or something more personal? Here we look at three key messages coming from consumers and how automakers and retailers can respond to capitalize on the e-mobility revolution.

Sep 12, 2023 | gfk.com | Dan Kelly

As a product manager, I'm constantly learning and growing. There's always something new to learn, and I'm always trying to improve my skills. Some days, I feel I can take on the world. A proposed new idea has been tested brilliantly with clients, maybe a newly shipped feature has seen usage rocket.  Or you feel as a broader team you’re all in flow with a clear goal and great momentum. The breadth of the role can be invigorating and inspiring. But at times, I've often felt like an imposter.

Aug 10, 2023 | gfk.com | Norbert Herzog

Aspirations don’t die in a downturn. Although most consumers have used money-saving tactics within the last year to combat high inflation, they are also seeking out experiences that bring greater freedom and joy after the restrictive years of the Covid-19 pandemic. To satisfy this desire, brands and retailers need to focus on four key drivers of outstanding customer experiences: premium, performance, simplification and omnichannel shopping.