Ipsos US
Ipsos stands out as a top independent market research firm, guided and operated by experienced research experts. Established in France in 1975, Ipsos has expanded into a worldwide research organization, now active in 89 countries.
Outlet metrics
Global
#31921
United Kingdom
#4759
Business and Consumer Services/Marketing and Advertising
#29
Articles
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1 week ago |
ipsos.com | Matt Carmichael
The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: One major retailer suggested breaking out tariff costs and then quickly backed off under pressure from the Trump administration. But we wondered: Do shoppers want to see that? Do people even know what will be affected by tariffs? What we found: About half of Americans are uncertain what will be impacted by tariffs.
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1 week ago |
ipsos.com | Matt Carmichael
Across a range of staples and utilities, fewer people think they are paying higher prices than thought so in late February, according to the Ipsos Consumer Tracker The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
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1 week ago |
ipsos.com | Matt Carmichael
The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: Every year at this time we ask what people have planned for summer. What we found: Um, we’re planning nothing? We kind of expected, given all the things, that big international travel would be down, and it is — with just 27% saying they have international travel plans in the works for summer 2025 vs. 34% last summer.
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2 weeks ago |
ipsos.com | Ben Marshall
Ipsos in the UK has conducted a new poll exploring public opinion on housing, planning reform and the politics of housing in Britain. The survey, conducted online between May 9th and 12th 2025, finds that people over-estimate opposition to local housebuilding. Those opposed to building are more out of touch with public opinion than those who support it.
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3 weeks ago |
ipsos.com | Matt Carmichael
With everything going on in the U.S. these days, and COVID-early-days levels of uncertainty, we started a new module in the Ipsos Consumer Tracker. It asks a two-part question: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
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