Ipsos US

1 week ago | ipsos.com | Becky Catherine Harris

June 16, 2025 -Ipsos, one of the world’s leading market research and polling companies, today announced that its mystery shopping panel, iShopFor Ipsos, has been recognized as a MSPA Americas Shoppers’ Choice Award winner for the seventh consecutive year. This honour reflects Ipsos Channel Performance’s industrywide reputation as a trusted retail insights provider, and the strong positive feedback given by contractors from the iShopFor Ipsos community.

2 weeks ago | ipsos.com | Melissa Dunne

A lot can change in a year. In June 2024, leaders of the G7 (Canada, Germany, Italy, France, Japan, the U.K. and the U.S.) met in Apulia, Italy, as hope was rising that their countries were well on the way to recovery after the shock of the COVID-19 pandemic, Russia’s full-scale invasion of Ukraine and the cost-of-living crisis.

2 weeks ago | ipsos.com | Melissa Dunne

Key findingsMajorities in all countries say that LGBT people should be protected from discrimination in areas like employment and housing. Support for brands promoting LGBT rights declines to 41% (on average across 23* countries) from 49% in 2021. Just over 1 in 3 (38%, new across 26 countries) are for LGBT+ initiatives at work, while 24% oppose this. 69% now support same-sex marriage/legal recognition, with those in Spain (86%) most supportive and people in Türkiye (34%) least in favor.

2 weeks ago | ipsos.com | Melissa Dunne

Key findingsMajorities in all countries say that LGBT people should be protected from discrimination in areas like employment and housing. Support for brands promoting LGBT rights declines to 41% (on average across 23* countries) from 49% in 2021. Just over 1 in 3 (38%, new across 26 countries) are for LGBT+ initiatives at work, while 24% oppose this. 69% now support same-sex marriage/legal recognition, with those in Spain (86%) most supportive and people in Türkiye (34%) least in favor.

2 weeks ago | ipsos.com | Matt Carmichael

By and large, Americans' views on gender haven’t changed in the last two years, according to the Ipsos Consumer Tracker — except when it comes to having conversations about gender equality. The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: Two years ago our friends at the Female Quotient asked us some questions about gender for a report they debuted at Cannes.