Global Ag Tech Initiative

The Global Ag Tech Initiative works with various partners to promote information sharing, networking, and international opportunities that boost the use of agricultural technology worldwide. By empowering advocates and fostering community ties with essential insights, we can collectively enhance the understanding and acceptance of how technology can transform farming practices to help feed the global population more effectively.

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Beyond Disruption: Earning Trust and Driving Impact in AgTech Through Grower-Led Innovation

2 weeks ago | globalagtechinitiative.com | Matt Hopkins

Innovation in agriculture has taken big steps forward — with drones mapping fields, satellites delivering real-time data, and software guiding decisions at scale, writes Reservoir CEO Danny Bernstein at CropLife. But there’s a layer of complexity closer to the ground for open-air farms — rugged terrain, fragile crops, unpredictable labor — that demands something more tactile.
More Farmers Are Adopting John Deere’s See & Spray. Here’s Why

1 month ago | globalagtechinitiative.com | Matt Hopkins

John Deere See & Spray uses AI machine learning and computer vision to identify weeds during each pass precisely, writes RDO Equipment’s Katy Hill at CropLife. Early adopters of See & Spray say they’ve increased savings, reduced herbicides and reached ROI faster than expected. Farmers know spraying applications can vary from year to year and even from field to field depending on weed pressure and a variety of other crops and environmental factors.
Agtonomy’s 3rd Generation Software Platform Redefines Real-World Autonomy Across Agriculture

2 months ago | globalagtechinitiative.com | Matt Hopkins

Agtonomy, a trusted provider of automation and AI solutions, has announced the release of its third-generation Agtonomy Platform, the most advanced software platform for agriculture and land management.
How Digital Acres and Engaged Leadership Can Drive Ag Retail Success This Season

2 months ago | globalagtechinitiative.com | Matt Hopkins

Over the years, I’ve worked alongside a wide range of agricultural retailers — independents, cooperatives, and multi-location groups, writes Intelinair CEO Tim Hassinger at CropLife. Observing their successes, one trend consistently emerges: actionable data driving meaningful outcomes for growers. The Role of a Digital Acre Footprint In today’s ag retail landscape, trust and lasting relationships with growers take center stage.
Delivering Value to Accelerate AgTech Innovations at Scale

Mar 28, 2025 | globalagtechinitiative.com | Lauren Milligan |Matt Hopkins

Editor’s note: “Cultivating Tomorrow” is a special series on CropLife.com that shares insights from C-suite executives at leading AgTech companies, presented by AgTech PR. Its aim is to highlight the experiences of AgTech leaders driving agricultural transformation today. In this installment, Carl Cox, CEO at PowerPollen, says AgTech companies must apply data and insights in a more surgical fashion – rather than a one-size-fits-all. There are many uncertainties in agriculture.
AI in Agriculture Advancing Rapidly

Mar 21, 2025 | globalagtechinitiative.com | Lauren Milligan |Ron Baruchi |Matt Hopkins

In late January, a Chinese company introduced the world to its newest artificial intelligence (AI) product, writes Editor Eric Sfiligoj at CropLife. Called DeepSeek, this program was reportedly as advanced as existing AI programs but had been developed at a fraction of the cost. Almost immediately, the stocks for U.S. technology companies with AI systems plunged in market value, temporarily sending financial shockwaves throughout the nation’s economy.
Ground Breaking Podcast Episode #9: Satellite-Enabled Water Usage Monitoring

Mar 18, 2025 | globalagtechinitiative.com | Carl Cox |Lauren Milligan |Matt Hopkins

In the ninth episode of Ground Breaking Podcast, Heather Tunstall talks with Andrew Coppin from Australia-based Farmbot/Ranchbot and Dave Roscoe from satellite solution provider ORBCOMM about the importance of having near real-time data on water usage, particularly in rural environments where connectivity is often spotty. The two companies have teamed up to deliver a cost-effective approach to monitoring acres with simple set-up and onboarding.
New Level of Precision Agriculture Thanks to Renewed Partnership Between Syngenta and Planet

Mar 16, 2025 | globalagtechinitiative.com | Vasyl Cherlinka |Ksenia Korolkova |Ellie Gabel |Matt Hopkins

Farmers around the world will have comprehensive access to near-daily satellite imagery of their fields thanks to a new partnership signed between Syngenta, a leading global agriculture technology company, and Planet Labs PBC (NYSE: PL), an important provider of global, daily satellite imagery and geospatial solutions. The multi-year expansion of their strategic partnership enables farmers to remotely monitor crop health, detect pest infestations, and identify disease outbreaks.
Ag Tech Talk Podcast: Adoption Trends for Precision Ag, Farm Management Platforms, and Drones

Mar 3, 2025 | globalagtechinitiative.com | Rhishi Pethe

In this episode of Ag Tech Talk by AgriBusiness Global, we sit down with Maria McWhorter, Head of North America Ag at Kynetec, to explore the latest trends in agricultural technology adoption. A market research and data company, Kynetec accesses insights from farmers and how they make decisions about ag tech. McWhorter shares key findings on the rise of precision ag, farm management platforms, and drone adoption and how it may affect the crop protection industry across different regions.
Making Sense of Deere's Software-as-a-Service Model

Feb 28, 2025 | globalagtechinitiative.com | Rhishi Pethe

Editor’s note: In a recent blog on Software is Feeding the World (SFTW), agrifoodtech consultant Rhishi Pethe shares a conversation with Matt Percy, VP of Solutions as a Service at John Deere, to better understand Deere’s approach, thought process, and their strategic conviction around this business model. Here’s a summary of that article:John Deere is reshaping agriculture with its innovative Solutions as a Service strategy.