Grin News

GRIN is the innovator behind the first-ever Creator Management platform, tailored for modern brands that understand the importance of authenticity in the creator economy. Our platform assists brands in forming genuine connections with consumers through meaningful creator partnerships. It is highly rated, holding the top spot on major review platforms like Capterra, G2 Crowd, and Influencer Marketing Hub. Numerous fast-growing brands, such as SKIMS, Warby Parker, Allbirds, Mejuri, and MVMT, rely on GRIN to empower creators and foster strong collaborations that elevate their brands to household status. Together, we are transforming the Creator Economy.

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What Is Social Listening + How to Use it in Your Influencer Marketing Strategy

1 month ago | grin.co | Quinn Schwartz

Your customers and your audience are the lifeblood of your brand. But are you really listening to them? Think about a time you talked with someone who just wasn’t listening. You couldn’t trust that person to know how you feel and understand your needs. Many brands out there are making the same mistake. Social listening is crucial for every brand, especially brands that work with influencers.
How to Design a PR Package Influencers Actually Love (and Post About)

2 months ago | grin.co | Quinn Schwartz

Ever feel like your brand is missing out on the benefits of influencer marketing? You’ve heard so much about how influencers can boost sales for brands and bring massive exposure. You’re hungry for that kind of growth. And yet, it’s not happening. Maybe you’ve never tried influencer marketing before. Or you’ve tried it but struggled to get deals with high-quality influencers – you know, the influencers who make incredible content people love to see, and have the engagement rates to prove it.
Always Be Testing: How to A/B Test Your Social Media & Influencer Content

2 months ago | grin.co | Quinn Schwartz

When it comes to influencer content and social media content in general, the decision fatigue is real. Should you choose this photo or that photo? This hook or that hook? This time of day to post or that time? Your choices matter because they impact your results. You don’t want to spend a lot of money on an influencer campaign just for the results to be worse than you expected. So how can you choose? You could gaze into a crystal ball and use your psychic powers to see the future.
Influencer Types Every Brand Should Know (with examples)

Feb 10, 2025 | grin.co | Quinn Schwartz

Many brands would like to do more influencer marketing but get tripped up at one of the earliest stages of an influencer campaign: Finding influencers. This is where fear creeps in. How do you know which influencers are best? What if you choose the wrong influencers and your campaign fails? These fears are understandable. There’s a huge number of influencers out there and it’s important to know the differences between them.
The Fascinating History of Influencer Marketing

Jan 27, 2025 | grin.co | Quinn Schwartz

What does Santa Claus have in common with a Roman gladiator? Well, before you let your mind run too wild, how about we just tell you: They have both been a part of successful influencer marketing campaigns. Contrary to popular belief, influencer marketing didn’t start around the same time people started posting selfies on social media. It’s actually been around a lot longer—millennia longer, even.
TikTok Ban: What We Know About the Looming Deadline + How Your Brand Can Prepare

Jan 16, 2025 | grin.co | Quinn Schwartz

TikTok’s future appears uncertain at best as the Supreme Court prepares to vote on a measure to effectively ban the platform in the United States by Jan. 19. The impact that outcome would have on brands and creators in our industry cannot be understated. It almost certainly means a significant loss of revenue, not to mention working hours spent mastering a platform that has served as a springboard for countless trends, discoveries, and cultural moments.
12 Influencer Marketing Myths Debunked

Jan 15, 2025 | grin.co | Quinn Schwartz

You’ve heard tons of stuff about influencer marketing: It’s amazing, it’s pointless, it costs a lot, you should do more of it, you should do less of it. What exactly is the truth? There are rumors and myths on the internet about everything, including influencer marketing. It’s hard to know what “influencer” even means!So right now we’ll explain the influencer meaning and debunk common influencer marketing myths.
Creator Discovery: How to Find Influencers & Recruit Like a Pro (+ Free Outreach Template)

Dec 2, 2024 | grin.co | Quinn Schwartz

You’ve heard a million times about how popular influencer marketing is and how much the industry is growing. You’re almost ready to find some content creators for your next campaign. But there’s one fear holding you back: The fear of wasting money on the wrong creator.
GRIN’s 2024 Holiday Gift Guide

Nov 26, 2024 | grin.co | Quinn Schwartz

It’s that time of year again. Have you scratched everyone off of your holiday shopping list? No worries. We’re here to help.
10 Proven Strategies to Influence Consumer Purchase Decisions With Creators

Nov 21, 2024 | grin.co | Quinn Schwartz

You’re at your favorite restaurant and you’re starving. On the menu, there are a bunch of things that look delicious. It’s so hard to decide. Now the waiter’s asking what you want… too much pressure!This is what your ideal customers feel like when they’re deciding between your product and similar products from other companies. They’re starving – they really want this product that will benefit them in some way. They’re on the verge of buying. But they may not buy from you.