Articles

  • 3 days ago | ecommercefastlane.com | Quinn Schwartz |Steve Hutt

    When you find that perfect influencer, everything just works. Influencer marketing has exploded—from a $1.7 billion industry in 2016 to a projected $32.55 billion in 2025. And it’s no wonder why. Brands that collaborate with the right influencers can deliver an average 5x—sometimes even up to 20x—return on investment. When you hit that kind of stride, you’ll be riding the marketer’s high for months. But what happens when performance dies or isn’t there at all?

  • 2 weeks ago | ecommercefastlane.com | Quinn Schwartz |Steve Hutt

    Today, we are seeing a Golden Age for gym enthusiasts. Everywhere you look, people are prioritizing health, eating mindfully, and focusing on wellness habits. This growing wellness movement presents a major opportunity for gym owners to make big gains in a competitive market. To stand out, gyms must step up their marketing game, attracting new members while keeping loyal ones engaged. Why you should consider innovative gym marketing ideasThe fitness space is getting louder—and more creative.

  • 3 weeks ago | ecommercefastlane.com | Quinn Schwartz |Steve Hutt

    Despite a renaissance of the #corset, we’ve come a long way since royal courts and imperial tastemakers dictated the latest styles in fashion. In the creator economy, social media influencers set the tone for what’s hot and what’s not. Every fashionista with a smartphone now has the potential to jumpstart the next viral trend with just a quick video or photo of their outfit of the day.

  • 1 month ago | ecommercefastlane.com | Quinn Schwartz |Steve Hutt

    20 Important Social Media Trends for 2025 and BeyondConfused because social media is changing all the time? This is for you. Planning influencer campaigns is hard enough without trying to keep track of changing social media trends. We’ve put together the 20 most important social media trends you need to know so you can succeed with influencer marketing in 2025. Social platforms are finding ways to help users discover and buy products within the platforms.

  • 2 months ago | ecommercefastlane.com | Steve Hutt |Quinn Schwartz

    More marketers and D2C brands are trying influencer marketing than ever before—and for good reason. The authentic content it provides is the perfect way to generate buzz and drive sales. Not to mention it’s one of the most cost-effective strategies available to modern marketers. But as more brands enter the influencer marketing space, it’s more challenging than it used to be for brands to keep their influencer campaign ideas fresh and engaging.

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