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2 weeks ago | 
ecommercefastlane.com | Quinn Schwartz |Steve Hutt
20 Important Social Media Trends for 2025 and BeyondConfused because social media is changing all the time? This is for you. Planning influencer campaigns is hard enough without trying to keep track of changing social media trends. We’ve put together the 20 most important social media trends you need to know so you can succeed with influencer marketing in 2025. Social platforms are finding ways to help users discover and buy products within the platforms.
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1 month ago | 
ecommercefastlane.com | Steve Hutt |Quinn Schwartz
More marketers and D2C brands are trying influencer marketing than ever before—and for good reason. The authentic content it provides is the perfect way to generate buzz and drive sales. Not to mention it’s one of the most cost-effective strategies available to modern marketers. But as more brands enter the influencer marketing space, it’s more challenging than it used to be for brands to keep their influencer campaign ideas fresh and engaging.
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1 month ago | 
ecommercefastlane.com | Quinn Schwartz |Steve Hutt
With so many styles and textures, it can take years to finally nail the perfect routine for a specific hair type. And as new hair care products and accessories hit the market daily, consumers need some help staying up to date with all the latest releases. For many of us, our hair is sacred. And social media users feel a close connection with influencers who share the same hair care struggles as they do.
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1 month ago | 
grin.co | Quinn Schwartz
Your customers and your audience are the lifeblood of your brand. But are you really listening to them? Think about a time you talked with someone who just wasn’t listening. You couldn’t trust that person to know how you feel and understand your needs. Many brands out there are making the same mistake. Social listening is crucial for every brand, especially brands that work with influencers.
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2 months ago | 
grin.co | Quinn Schwartz
Ever feel like your brand is missing out on the benefits of influencer marketing? You’ve heard so much about how influencers can boost sales for brands and bring massive exposure. You’re hungry for that kind of growth. And yet, it’s not happening. Maybe you’ve never tried influencer marketing before. Or you’ve tried it but struggled to get deals with high-quality influencers – you know, the influencers who make incredible content people love to see, and have the engagement rates to prove it.
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2 months ago | 
ecommercefastlane.com | Steve Hutt |Quinn Schwartz
Let’s say this first: marketing is always about touching consumers in such a way that they’re moved to take action. You’re tapping into human emotion, and Instagram—with its endless photos of people navigating life—is one of the most effective channels marketers have to accomplish that. But, appealing to the humans who use Instagram and the algorithms that feed your content to them can be a difficult tightrope to walk.
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2 months ago | 
grin.co | Quinn Schwartz
When it comes to influencer content and social media content in general, the decision fatigue is real. Should you choose this photo or that photo? This hook or that hook? This time of day to post or that time? Your choices matter because they impact your results. You don’t want to spend a lot of money on an influencer campaign just for the results to be worse than you expected. So how can you choose? You could gaze into a crystal ball and use your psychic powers to see the future.
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Feb 14, 2025 | 
ecommercefastlane.com | Quinn Schwartz |Steve Hutt
As the new “it” generation, Gen Z doesn’t just move the needle for the fashion industry. It is the needle for the fashion industry. The younger generation has already obliterated many fashion staples that 90s babies held so dear. Low rise, side parts, and skinny jeans aren’t just uncool anymore. They’re *checks notes* cheugy. Sorry, millennials, your time has passed. But we’re sure you’ll land on your feet—just make sure there are at least two inches of platform under them when you do.
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Feb 10, 2025 | 
grin.co | Quinn Schwartz
Many brands would like to do more influencer marketing but get tripped up at one of the earliest stages of an influencer campaign: Finding influencers. This is where fear creeps in. How do you know which influencers are best? What if you choose the wrong influencers and your campaign fails? These fears are understandable. There’s a huge number of influencers out there and it’s important to know the differences between them.
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Jan 27, 2025 | 
grin.co | Quinn Schwartz
What does Santa Claus have in common with a Roman gladiator? Well, before you let your mind run too wild, how about we just tell you: They have both been a part of successful influencer marketing campaigns. Contrary to popular belief, influencer marketing didn’t start around the same time people started posting selfies on social media. It’s actually been around a lot longer—millennia longer, even.
