Hardwood Floors Magazine

Hardwood Floors magazine, released by the National Wood Flooring Association (NWFA), delivers a unique blend of articles aimed at equipping wood flooring experts throughout the industry with the knowledge they need to thrive both personally and professionally.

National, Trade/B2B

English

Magazine

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Global

#2154454

United States

#888443

Heavy Industry and Engineering/Construction and Maintenance

#8472

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Articles

Lost the Sale Because of Price? Think Again.

3 weeks ago | hardwoodfloorsmag.com | Paul Reilly

Recently, I met with a firm to improve our digital marketing footprint. During our meeting, his thought-provoking questions challenged me to think deeper about our core mission and how to craft a compelling story around it. It was a strong discovery call – he identified key areas of my business that needed attention. We discussed the budget, and the fee aligned with my expectations.
Hardwood Floors Magazine

3 weeks ago | hardwoodfloorsmag.com | Paul Reilly |Libby Johnston

Do you know what it means to miss New Orleans? Spend any amount of time…
NWFA Expo Goes the Distance in Charlotte

2 months ago | hardwoodfloorsmag.com | Libby Johnston

Last week, the 2025 National Wood Flooring Association (NWFA)’s Wood Flooring Expo took place in Charlotte, North Carolina. The theme was “Go the Distance,” and attendees experienced hands-on demonstrations, valuable education sessions, the latest products and trends, and numerous networking opportunities. The NWFA’s 40th anniversary is in 2025, and the opening session celebrated the craftsmanship, innovation, and community that make the wood flooring industry so special.
North Carolina: A Natural Fit for Expo

2 months ago | hardwoodfloorsmag.com | Libby Johnston

Meet NWFA Members in the Tar Heel StateFrom beautiful beaches to magnificent mountains, North Carolina is closely tied with the many outdoor experiences it has to offer. Of course, a major part of the great outdoors is forestland, which covers more than 60 percent of total land in the state¹. Forestry is the second largest industry in North Carolina, as it is responsible for 151,700 jobs¹. NWFA has members representing the wood flooring industry across North Carolina.
Symposium Preview: The Science Behind Finish Failures

2 months ago | hardwoodfloorsmag.com | Ethan Erickson

The NWFA Expo offers a wealth of educational opportunities for professionals looking to grow and expand their industry knowledge and technical expertise. “The Science Behind Finish Failures” is one of the education topics that will be covered during the Pre-Expo Symposium on Tuesday, April 15. A panel of finish experts will discuss common finish failure causes, and the scientific principles behind them.
See Junckers’ Olympic Basketball Courts in “Court of Gold” on Netflix

Mar 17, 2025 | hardwoodfloorsmag.com | Libby Johnston

The basketball courts that Junckers created for the 2024 Paris Olympics are now binge-worthy. Netflix’s new documentary, “Court of Gold,” has the sports floors front and center as the series follows Olympic Men’s Basketball’s top medal contenders.
Unraveling the Misconceptions and Confusions Surrounding Acoustic Ratings

Feb 17, 2025 | hardwoodfloorsmag.com | Jared Kress

Acoustic ratings often are misunderstood, leading to confusion for both consumers and professionals in the flooring industry. Whether it’s about selecting the right underlayment, deciphering laboratory ratings versus real-world performance, or grappling with unrealistic building requirements, the gap between expectation and reality remains challenging. Underlayment is crucial in enhancing acoustic performance, but it’s not a standalone solution.
The Key to Success: How Sacrifice Determines True Value

Feb 17, 2025 | hardwoodfloorsmag.com | Paul Reilly

A couple of years ago, my wife and I were having dinner with friends. We exchanged the usual pleasantries: “How are the kids?” “How was your vacation?” “How’s business?” Then, the conversation shifted to youth sports and motivation. We discussed ways to motivate further our kids and the kids we coached. My friend posed an intriguing question:“What single factor contributes the most to success?”To kick off the discussion, I shared my research on top-performing salespeople.
Craft Your Message: Installing Simple and Effective Marketing Tactics

Feb 3, 2025 | hardwoodfloorsmag.com | Libby Johnston

Search engine optimization (SEO), artificial intelligence (AI), engagement, and keywords. Marketing lingo alone can make wood flooring professionals feel overwhelmed. Between managing projects and serving customers, finding the time to focus on marketing may seem impossible. This article highlights five areas of marketing to consider for building – or evolving – your strategy to attract clients and grow your business.
Hardwood Floors Magazine

Dec 23, 2024 | hardwoodfloorsmag.com | Dana Cole

Public opinion polling on the presidential race over the last few months consistently showed that November 5 promised to be a nail biter. In fact, commentators and political experts were forecasting that we would not see final results until days after the election. This turned out not to be the case. It was pretty clear early in the evening that the Donald Trump/JD Vance ticket was going to hold swing states that were on the margin and prevail in key battlegrounds like Pennsylvania.