High Heel Confidential

Payal and Priyanka, two friends with expertise in coding and advertising/design, are the creative minds behind the blog, High Heel Confidential. Launched in 2007, this blog was inspired by their shared passion for fashion. At that time, there were no blogs focused exclusively on South Asian celebrity fashion, and HHC quickly became the go-to source for everything related to desi style. The blog consistently documented celebrity fashion, making it the first to cover various events, appearances, and sightings through a fashionable lens. HHC also expanded its focus beyond Bollywood, showcasing celebrities from across India. In just a few years, the blog gained significant recognition and praise, earning spots on notable lists such as Vogue India's fashion power list and being featured by Elle India.