-
6 days ago | 
liahaberman.substack.com | Lia Haberman
[Mark Zuckerberg via Meta AI] The Group Chat’s back thanks toNetflix; Brands are rethinking ad budgets; Coachella’s being compared to the Hunger Games; and Mark Zuckerberg is a Settlers of Catan pro?! Here we go… YouTube remained the dominant streaming platform in March TikTok announced Footnotes, its version of Community Notes Meta published a new report — Generation Zeitgeist — on Gen Z social habits 11 weirdest details emerging from Meta’s antitrust trial POV: 3 influencer experiences that...
-
1 week ago | 
liahaberman.substack.com | Lia Haberman
Proving the ROI of organic social has always felt like chasing a moving target — until I came across a smart framework from Sprout Social’s Director of Social, Rachel Goulet. Yes, even a social media software company has to get strategic about its own social strategy. For example, you wouldn’t hit publish on a post that doesn’t speak to your social audience, right? Internal reporting should be held to the same standard says Rachel.
-
1 week ago | 
liahaberman.substack.com | Lia Haberman
At $250 per ticket, Canva Create is one of the most affordable marketing-related conferences you can attend — plus I got to see Rachel Karten speak (I’m just as big a fan as everyone else) and meet some amazing folks who read ICYMI (that never stops being cool!).
-
2 weeks ago | 
liahaberman.substack.com | Lia Haberman
TikTok (and CapCut’s!) extended deadline is up on Saturday — what happens next?
-
3 weeks ago | 
liahaberman.substack.com | Lia Haberman
[via TikTok’s Immi Ramen On the Street account]Hello and welcome to March’s ICYMI: You Need to Know It recap. I’m re-imagining this monthly recap format a little. Along with the most important platform updates of the month, I’m going to include 3 things I think are critical to have on your radar. Three sounded like a good number — it could go up or down depending on what’s happening and/or how busy I am.
-
3 weeks ago | 
liahaberman.substack.com | Lia Haberman
The ICYMI series of trusted industry voices continues with Lorraine K. Lee, keynote speaker, former LinkedIn staffer, and author of the upcoming book Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career.
-
3 weeks ago | 
liahaberman.substack.com | Lia Haberman
[Nicole Marcus, Nick Kosir, Lia Haberman, Bran Flakezz and Abbie Herbert đ·Â via Adam Michaels Studios]I donât remember what cracked me up in this moment but I laughed the entire way through the keynote panel I moderated at The Platform conference connecting brands and creators. My key takeaways and tips are below â no gatekeeping here. Also, by popular demand, Lorraine K. Lee is sharing her top strategies for LinkedIn success on Monday.
-
1 month ago | 
liahaberman.substack.com | Lia Haberman
The ICYMI series of trusted industry voices continues with Jenny Li Fowler, who is MIT’s head of social strategy, podcast host and author of Organic Social Media: How to Build Flourishing Online Communities. Today, she’s breaking down her process for deciding when to adopt and when to abandon a channel — plus, a list of how to leave the major platformsif you're ready to delete or deactivate a social account. This is part of an exclusive series for paid subscribers.
-
1 month ago | 
liahaberman.substack.com | Lia Haberman
[Cheese-It Dinervia Motion Bazaar// Ryan Gregory, Photographer]Hi - I’m in Pittsburgh for The Platform conference today. I pre-scheduled this newsletter Thursday night — so, right now I’m probably onstage with Paramount’s RJ Larese, Dick’s Sporting Goods’ Nicole Marcus and creators Nick Kosir, Brandon (Bran Flakezz) Edelman and Abbie Herbert.
-
1 month ago | 
liahaberman.substack.com | Lia Haberman
Hello! To unlock this full interview and more, please consider upgrading to paid. Linktree has long been a link-in-bio staple for creators looking to organize and monetize their online presence, but in 2024, the company made an unexpected move — jumping into OOH (out-of-home) to merge their creator marketing efforts with a billboard in Times Square.