IMPACT (IN)

Impactonnet is a weekly magazine that focuses on Advertising and Marketing, published in English. This magazine specializes in showcasing the inspiring achievements within India's advertising sector. It offers detailed insights into the latest trends and key players, along with reviews, contests, and additional content. In the future, Impactonnet will serve as an outstanding resource for anyone interested in Indian marketing and advertising.

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Will India Get ‘Lucky’ at Cannes?

5 days ago | impactonnet.com | Neeta Nair

We have entered the sacred month for the advertising professionals across the world. As Josy Paul puts it—The Olympics of Advertising will begin in two weeks— and India is determined to put up a good show. All year long, we have seen ads and earmarked the ones we felt were ‘Cannes worthy’, the ultimate compliment for any agency.
Das-Ing Through Cannes

1 week ago | impactonnet.com | Neeta Nair

Q] Raj, Leo has been India’s top scoring agency at Cannes Lions for two years in a row. In your Chak De-style team talks, do you tell them they have to go for the hat-trick? If it happens, it’s great, if not it’s still fine. Like they say in cricket- the team played well, it has been a great year, we have an amazing body of work. Last year was somehow tougher with respect to Cannes. We are just keeping our fingers crossed this time.
Human Ideas vs Tech Led Creativity

1 week ago | impactonnet.com | Aryan Khanna

In the fast-changing world of advertising, brands are increasingly turning to tech-enabled, AI-driven campaigns to connect with consumers in meaningful ways. Tata Tea Gold VitaCare’s AI-powered Vitamin D campaign, launched on World Vitamin D Day, is a prime example.
Ranveer Singh’s SuperYou Launches Protein-Packed Multigrain Chips

2 weeks ago | impactonnet.com | Aditi Gupta

SuperYou, a protein-focused food brand co-founded by actor Ranveer Singh and entrepreneur Nikunj Biyani, has announced the launch of its latest product, Multigrain Protein Chips. Each pack contains 10 grams of protein and 3 grams of dietary fiber, aimed at consumers seeking healthier snack options. The chips are available in four flavors: Super Masala, Pudina, Cheese & Tomato, and Sour Cream & Onion.
Veteran advertising leader Rohit Ohri launches a culture consultancy, Ohriginal

2 weeks ago | impactonnet.com | Neeta Nair

Less than a year after moving on from the position of Global Partner at FCB, Rohit Ohri has launched a culture consultancy, aptly christened as Ohriginal, an interesting spin on his surname. It is built on a bold belief: that culture is not just an HR initiative - it’s a company’s most powerful competitive advantage. At the heart of Ohriginal is the idea of the CulturePrint - a unique, original fingerprint that defines how an organization thinks, feels, and behaves.
THE MEDIA OF WAR: WHO FIRES THE FIRST SHOT?

2 weeks ago | impactonnet.com | Ruhail Amin

Is the wartime media apparatus something that suddenly emerges when the first shots are fired, or has it always been there, evolving subtly, only to fully reveal itself when conflict erupts? In the Indian context, especially during military or geopolitical tensions, the media doesn’t just report the war—it becomes an active participant in the theatre of conflict. The transformation is so seamless that many fail to recognise when the boundary between journalism and jingoism disappears.
THE CANNES LIONS ‘RUSH’

2 weeks ago | impactonnet.com | Neeta Nair

Q] Cannes Lions is the north star for all agencies but over the years has owning a Cannes Lion become imperative or optional? We have never seen it as Cannes Lions—we saw it more like a standard not as the destination. We want to do work that meets that benchmark because it is an indication that the work is truly excellent. So, is doing great work imperative? Yes, it absolutely is. Q] We see Gen Z doing a lot of things very differently from the seniors in the industry.
India’s 1st lockdown agency- Atom celebrates 5 years with 40% Y-o-Y revenue growth

3 weeks ago | impactonnet.com | Neeta Nair

Atom Network was launched during the peak of the Covid -19 pandemic, thereby earning the title of India’s first ever lockdown agency. Interestingly, many of the ad agencies seeded during the same period withered in a few years, but Atom thrived. It even went on to become a part of a global independent network within a few months of its launch.
‘INDIA WILL SEE MORE JURY PRESIDENTS AT CANNES’

3 weeks ago | impactonnet.com | Neeta Nair

Josy Paul, Chairperson and CCO, BBDO India is no stranger to Cannes Lions, having brought home the inaugural Glass Grand Prix in 2015 for Whisper ‘Touch the Pickle’ and several other metals, post that as well. This year, he has been appointed the Jury President for the Sustainable Development Goals Lions, a category that celebrates creative solutions leaving a positive impact on the world, much like what his work has stood for over the years.
‘DUAL LEADERSHIP MODEL AT IPG MEDIABRANDS’

3 weeks ago | impactonnet.com | Kanchan Srivastava

In a rare dual-leadership move for the Indian advertising sector, IPG Mediabrands India has undergone a strategic leadership transition aimed at consolidating its position in the market, ahead of the anticipated acquisition by Omnicom Group. Shashi Sinha, the longstanding CEO and a pivotal figure in the agency, has been elevated to Executive Chairman’s role.