IMPACT (IN)

Impactonnet is a weekly magazine that focuses on Advertising and Marketing, published in English. This magazine specializes in showcasing the inspiring achievements within India's advertising sector. It offers detailed insights into the latest trends and key players, along with reviews, contests, and additional content. In the future, Impactonnet will serve as an outstanding resource for anyone interested in Indian marketing and advertising.

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MORE THAN ‘LUCKY’

5 days ago | impactonnet.com | Neeta Nair

What is common across all the years when India has performed exceptionally well at Cannes Lions – It is the dominance of one campaign on the scoreboard. If India won 33 lions in 2013 then, six of them went to Taproot Dentsu’s ‘Farmer suicide’. If we took home 40 Lions in 2017, eight of them were claimed by McCann Worldgroup for ‘Afghan Immunity Charm’ campaign and lastly in 2022, Dentsu bagged nine of the 47 metals India won for the ‘Unfiltered History Tour’.
‘It’s the youth and tech-use that really makes India stand out as a market’

1 week ago | impactonnet.com | Neeta Nair

As marketers navigate a global economy marked by instability and shifting consumer behaviour, WPP Media’s Global President – Business Intelligence, Kate Scott-Dawkins, offers a grounded look at what lies ahead. Speaking with IMPACT at Cannes 2025, Dawkins outlines the reasons behind WPP Media’s downward revision of the global ad growth forecast from 7.7% to 6%, citing ongoing tariff uncertainty and cautious business sentiment.
‘We’re not chasing size, we’re building strength.’

1 week ago | impactonnet.com | Neeta Nair

In what could become one of the most defining consolidations in the advertising world, Omnicom’s proposed merger with Interpublic Group (IPG) signals a shift towards scale, synergy, and tech-driven transformation. Speaking exclusively to IMPACT, Jonathan Nelson, Global CEO, Omnicom Group, offers a detailed breakdown of the rationale behind the merger, its expected operational impact, and how it positions the company for future growth in a fast-evolving marketing ecosystem.
'Accenture Song’s India Expansion Likely Next Year,' Says David Droga

1 week ago | impactonnet.com | Neeta Nair

In the conversation, Droga reveals that Accenture Song’s India expansion will likely involve acquisitions, but more importantly, the focus is on finding a creatively rooted partner. He also shares insights into the kind of Creative Leader they’re looking to bring on board in India, the timeline for it; while revealing who his favourite creative leader and agency from India is. Few names in the advertising world command as much respect as David Droga.
'Accenture Song’s India Launch Likely Next Year,' Says David Droga

1 week ago | impactonnet.com | Neeta Nair

In the conversation, Droga reveals that Accenture Song’s India entry will likely involve acquisitions, but more importantly, the focus is on finding a creatively rooted partner. He also shares insights into the kind of CEO they’re looking to bring on board in India, the timeline for it; while revealing who his favorite creative leader and agency from India is. Few names in the advertising world command as much respect as David Droga.
‘If the Naga Baba hit me with a gold stick, maybe we'd have won gold'

1 week ago | impactonnet.com | Neeta Nair

At Cannes Lions 2025, Godrej Creative Lab secured its first Silver Lion, a milestone moment for the relatively young agency. The campaign, built around diabetes awareness at the Kumbh Mela, was led by Gaurav Kumar and Shalini Avadhani, the agency’s Lead Creative Strategists. What started as a local, health-driven idea took the duo from strategy rooms to the crowded chaos of Prayagraj and eventually, the global awards stage. The execution wasn’t without its moments.
‘IPG-Omnicom merger isn’t about combining 2 entities; it’s about designing something new’

1 week ago | impactonnet.com | Neeta Nair

At Cannes Lions 2025, Susan Kingston-Brown, Global Brand President, UM Worldwide, joined Neeta Nair of IMPACT to reflect on her experience as a Media Lions juror and the trends shaping the global media landscape. This year, the boundaries of what defines ‘media’ expanded significantly, with entries stretching beyond traditional channels into earned, owned and paid.
‘Strategy is like a compass, without it, you take long routes fast, but end up lost’

1 week ago | impactonnet.com | Neeta Nair

As Cannes Lions 2025 kicks off, Dentsu Creative is making some key structural changes, particularly in India. After consolidating its creative agencies under a single global banner, the network is now selectively bringing back legacy names like Dentsu Creative, Webchutney and Isobar. What’s driving the shift?
José Miguel Sokoloff: On Creativity, Collaboration, and Transition at Cannes Lions 2025

1 week ago | impactonnet.com | Neeta Nair

As Cannes Lions 2025 kicks off, Jose Miguel Sokoloff, President, Global Creative Council, MullenLowe Group, and President, Team Unilever, IPG, sits down with Neeta Nair of IMPACT, for a candid conversation that covers everything from evolving client expectations to the unpredictability of awards. In his signature thoughtful style, Sokoloff reflects on MullenLowe’s current Cannes entries—not for their medal count, but for their meaning.
‘Don’t Want to be the Biggest, Just the Best’

1 week ago | impactonnet.com | Neeta Nair

They are counted amongst the top six holding companies in the world, and in the first quarter of 2025, registered a revenue growth rate higher than some of its competitors, like Omnicom and WPP. Last year has been an action-packed one for the network, with Havas demerging from Vivendi, giving them greater autonomy for pursuing growth opportunities.