Neeta Nair

New Delhi

Associate Editor at IMPACT (IN)

Editor, Impact Magazine (exchange4media).... a 90s child, ambivert who loves travelling solo

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Articles

Will India Get ‘Lucky’ at Cannes?

5 days ago | impactonnet.com | Neeta Nair

We have entered the sacred month for the advertising professionals across the world. As Josy Paul puts it—The Olympics of Advertising will begin in two weeks— and India is determined to put up a good show. All year long, we have seen ads and earmarked the ones we felt were ‘Cannes worthy’, the ultimate compliment for any agency.
Das-Ing Through Cannes

1 week ago | impactonnet.com | Neeta Nair

Q] Raj, Leo has been India’s top scoring agency at Cannes Lions for two years in a row. In your Chak De-style team talks, do you tell them they have to go for the hat-trick? If it happens, it’s great, if not it’s still fine. Like they say in cricket- the team played well, it has been a great year, we have an amazing body of work. Last year was somehow tougher with respect to Cannes. We are just keeping our fingers crossed this time.
Veteran advertising leader Rohit Ohri launches a culture consultancy, Ohriginal

2 weeks ago | impactonnet.com | Neeta Nair

Less than a year after moving on from the position of Global Partner at FCB, Rohit Ohri has launched a culture consultancy, aptly christened as Ohriginal, an interesting spin on his surname. It is built on a bold belief: that culture is not just an HR initiative - it’s a company’s most powerful competitive advantage. At the heart of Ohriginal is the idea of the CulturePrint - a unique, original fingerprint that defines how an organization thinks, feels, and behaves.
THE CANNES LIONS ‘RUSH’

2 weeks ago | impactonnet.com | Neeta Nair

Q] Cannes Lions is the north star for all agencies but over the years has owning a Cannes Lion become imperative or optional? We have never seen it as Cannes Lions—we saw it more like a standard not as the destination. We want to do work that meets that benchmark because it is an indication that the work is truly excellent. So, is doing great work imperative? Yes, it absolutely is. Q] We see Gen Z doing a lot of things very differently from the seniors in the industry.
India’s 1st lockdown agency- Atom celebrates 5 years with 40% Y-o-Y revenue growth

3 weeks ago | impactonnet.com | Neeta Nair

Atom Network was launched during the peak of the Covid -19 pandemic, thereby earning the title of India’s first ever lockdown agency. Interestingly, many of the ad agencies seeded during the same period withered in a few years, but Atom thrived. It even went on to become a part of a global independent network within a few months of its launch.
‘INDIA WILL SEE MORE JURY PRESIDENTS AT CANNES’

3 weeks ago | impactonnet.com | Neeta Nair

Josy Paul, Chairperson and CCO, BBDO India is no stranger to Cannes Lions, having brought home the inaugural Glass Grand Prix in 2015 for Whisper ‘Touch the Pickle’ and several other metals, post that as well. This year, he has been appointed the Jury President for the Sustainable Development Goals Lions, a category that celebrates creative solutions leaving a positive impact on the world, much like what his work has stood for over the years.
Dheeraj Sinha: At FCB, we don't engineer the agency to win Cannes Lions

4 weeks ago | impactonnet.com | Neeta Nair

Ahead of Cannes Lions 2025, FCB in India decided to rebrand itself in what can be considered a defining year for the new leadership. Dheeraj Sinha, Group CEO, FCB India and South Asia, whose agency Group managed a Silver at Cannes Lions last year talks about why he is not pressurising his agency to win at the festival even as they are sending a host of entries. Q) What is the logic behind dropping the word ‘Group’ from the name FCB India?
When Noise Helps You Focus

1 month ago | impactonnet.com | Neeta Nair

Q] Your partnership with Bose has given Noise an extra edge. Has the response for the very first product been better than your other products in the market? These are the best earphones in the country at the given price point. Undoubtedly, the response has been far better than what we have seen so far, however we are not fixated on volumes.
‘Won’t be part of summer price war’

2 months ago | impactonnet.com | Neeta Nair

Q] Mother Dairy recently celebrated its 50th anniversary. How difficult is it for a brand that old to stay relevant? To remain relevant, brands must periodically refresh themselves, both in their communication as well as from the point of view of product and quality. You also need to be able to reach the consumer on the platforms that they are comfortable transacting in, for example – q-commerce and e-commerce platforms, which have grown over the last 7-10 years.
Re-Volvo-ing around Luxury

2 months ago | impactonnet.com | Neeta Nair

Q] What were the top things on agenda when you decided to give a facelift to the flagship Volvo car - Volvo XC90? It’s never easy to improve on a highly successful, one of the most awarded and iconic cars. So, we first retained in essence what people loved- its bold and minimalistic quality while making it fresher.