Neeta Nair

5 days ago | impactonnet.com | Neeta Nair

What is common across all the years when India has performed exceptionally well at Cannes Lions – It is the dominance of one campaign on the scoreboard. If India won 33 lions in 2013 then, six of them went to Taproot Dentsu’s ‘Farmer suicide’. If we took home 40 Lions in 2017, eight of them were claimed by McCann Worldgroup for ‘Afghan Immunity Charm’ campaign and lastly in 2022, Dentsu bagged nine of the 47 metals India won for the ‘Unfiltered History Tour’.

1 week ago | impactonnet.com | Neeta Nair

As marketers navigate a global economy marked by instability and shifting consumer behaviour, WPP Media’s Global President – Business Intelligence, Kate Scott-Dawkins, offers a grounded look at what lies ahead. Speaking with IMPACT at Cannes 2025, Dawkins outlines the reasons behind WPP Media’s downward revision of the global ad growth forecast from 7.7% to 6%, citing ongoing tariff uncertainty and cautious business sentiment.

1 week ago | impactonnet.com | Neeta Nair

In what could become one of the most defining consolidations in the advertising world, Omnicom’s proposed merger with Interpublic Group (IPG) signals a shift towards scale, synergy, and tech-driven transformation. Speaking exclusively to IMPACT, Jonathan Nelson, Global CEO, Omnicom Group, offers a detailed breakdown of the rationale behind the merger, its expected operational impact, and how it positions the company for future growth in a fast-evolving marketing ecosystem.

1 week ago | impactonnet.com | Neeta Nair

In the conversation, Droga reveals that Accenture Song’s India expansion will likely involve acquisitions, but more importantly, the focus is on finding a creatively rooted partner. He also shares insights into the kind of Creative Leader they’re looking to bring on board in India, the timeline for it; while revealing who his favourite creative leader and agency from India is. Few names in the advertising world command as much respect as David Droga.

1 week ago | impactonnet.com | Neeta Nair

In the conversation, Droga reveals that Accenture Song’s India entry will likely involve acquisitions, but more importantly, the focus is on finding a creatively rooted partner. He also shares insights into the kind of CEO they’re looking to bring on board in India, the timeline for it; while revealing who his favorite creative leader and agency from India is. Few names in the advertising world command as much respect as David Droga.