In The Snow

1 week ago | inthesnow.com | Debbie Gabriel

Switzerland’s alpine beauty is unmatched, especially in the golden glow of summer. Whether you’re a hiker, nature lover, or simply in search of fresh mountain air, the Swiss Alps offer something unforgettable. We’ve curated a handpicked selection of the very best Swiss mountain regions for you — each with its own charm, views, and adventures.

1 week ago | inthesnow.com | Debbie Gabriel

If you’ve ever struggled with ski boot buckles while juggling poles and dodging the boot-room chaos, it’s time to twist your expectations—literally. We flew from London to Denver to dive into the BOA Fit System Performance Lab and get firsthand insight into how this once-snowboard-exclusive tech is revolutionizing alpine skiing. You’ve seen the dials—on cycling shoes, on golf gear, and yes, on snowboard boots.

1 week ago | inthesnow.com | Patrick Thorne

Xscape Milton Keynes, home to the UK’s second oldest indoor snow centre, Snozone Milton Keynes, is celebrating 25 years of operations. Standing at 44 metres tall, the complex is one of the tallest buildings on the city’s skyline. The building covers an area of 60,000 square metres which is equivalent to five and a half football pitches. The structural frame of the building contains more than 5,000 tonnes of steel, fabricated to exacting tolerances, to create its iconic curved roof.

2 weeks ago | inthesnow.com | Patrick Thorne

The sun has been shining and yes, it’s only May, but while most Brits are still booking their summer holidays, some ski companies are warning that their December and Easter availability is dropping fast. VIP SKI reports 71% of its chalets are snapped up for Christmas 2025, with no deals expected this festive season. The week before Christmas (14 Dec), seen as one of the season’s cheaper weeks, is already 88% sold, and Easter’s filling fast too (74% sold).

2 weeks ago | inthesnow.com | Patrick Thorne

Colorado-based Vail Resorts, the world’s largest ski resort operator, has added five leading Austrian resorts to its Epic Pass portfolio of ski areas. The Epic Pass is a global season pass which grants different amounts of access to ski areas around the world, with unlimited access to most of the 40+ ski areas Vail themselves own or operate in Australia, Canada, the US and Japan, and more limited access to dozens of partner resorts around the world.