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Articles

Beyond the Label: A Gluten-Free Q&A with Elsa Goldman

3 weeks ago | ingredient.mn | Chris Alvarez

Over the past decade, gluten-free eating has gone from niche to mainstream. Whether due to health concerns or lifestyle choices, more people are identifying and embracing their dietary needs, and they’re expecting the food industry to keep up. While grocery shelves and restaurant menus have come a long way in offering gluten-free options, consumer demand still outweighs what many brands and retailers are able to provide.
Banana Bread Latte: The Viral Coffee Trend You Deserve

1 month ago | ingredient.mn | Chris Alvarez

It began with a handful of creators experimenting with espresso and overripe bananas. And now, with dessert-inspired drinks taking over #CoffeeTok, it’s safe to say that the banana bread latte is a full-blown, real-time viral trend. When Melia Sailiata, our Culinary Production Assistant, saw this crave-worthy coffee flooding her own social feeds, she knew she had to create a version of her very own.
Proud Sponsor of The BrandLab’s Fearless Conference

1 month ago | ingredient.mn | Chris Alvarez

We were proud to sponsor this year’s Fearless Conference, hosted by The BrandLab, whose unwavering commitment to creating space for all voices in marketing and advertising continues to inspire us. The conference served as a powerful reminder that inclusion is an active, daily choice — one that requires intention, accountability, and action at every level, from recruitment to retention. We’re honored to support this work and to stand alongside a community that is pushing the industry forward.
The Most Underestimated Workhorse in Marketing? Hint: It’s in Your Inbox.

1 month ago | ingredient.mn | Chris Alvarez

In a world obsessed with TikTok trends and Instagram-perfect campaigns, there’s a quiet achiever that keeps showing up, punching above its weight, and rarely getting the credit it deserves: email. Yes, email! The “boring” channel that marketers tend to overlook. But the hard truth?
It’s a Sign: Betty Crocker Zodiac Cakes Win Silver

Mar 19, 2025 | ingredient.mn | Chris Alvarez

We’re pleased to announce that Ingredient recently received a Silver Award from The Advertising Federation of Minnesota (AdFed) for our Betty Crocker Zodiac Cakes social media campaign. Fun, customized astrology content resonates with audiences and is highly shareable, so it’s no surprise that the zodiac trend has been popping up everywhere on social media.
Five ways to prepare for the seismic impact of GLP-1s on the business of food

Mar 18, 2025 | ingredient.mn | Chris Alvarez

This post was originally published on Food Industry Executive. For those living on the West Coast of North America, the reality of “the Big One” is something everyone grows up knowing about: a massive seismic event that experts say will happen someday, literally reshaping the ground beneath their feet in unpredictable ways. If, like me, you’re from the southern half of California, it’s the San Andreas fault you’re warned about.
Ingredient Hires Berit Morse as VP of Business Development

Mar 5, 2025 | ingredient.mn | Chris Alvarez

With Over 20 Years of Expertise, Morse Joins the Agency to Accelerate Expansion Plans and Deepen Consumer Relationships with Food BrandsMINNEAPOLIS (March 4, 2025) — Today, Ingredient, a Minneapolis-based food marketing agency, welcomes Berit Morse as VP of business development.
Shaping Ideas in 3D

Feb 28, 2025 | ingredient.mn | Chris Alvarez

In marketing, great visuals are essential. This is true across the board, but it’s uniquely important in food marketing, where capturing the sumptuousness of a strawberry or the irresistibly craggy texture of a potato chip is key to making mouths water. Ingredient’s visuals team excels at creating beautiful images, whether of a single tomato or an entire tablescape. One of the tools they use to create these images is 3D modeling.
Ingredient Named Digital Agency of Record for Plochman’s Mustard

Feb 26, 2025 | ingredient.mn | Chris Alvarez

Leading Food Marketing Agency Will Elevate Plochman’s Marketing Content and Creative Production to Transform Regional Favorite Into National StapleMINNEAPOLIS (Feb. 25, 2025) – Plochman’s, a Chicago-rooted, family-founded premium mustard company, has chosen Ingredient to lead its marketing and creative strategies to amplify brand growth. Plochman’s Mustard is proudly part of HACO Culinary, a leading innovator in premium sauces, dressings, and condiments.
The Zero-Click Shift: What It Means for Your Brand

Feb 19, 2025 | ingredient.mn | Chris Alvarez

The rise of the “zero-click” environment has fundamentally shifted the digital marketing landscape, challenging brands to rethink their strategies across search, social media, and their own websites. As search engines and social platforms work to keep users engaged on their own properties, we must adapt to this new reality — gone are the days of relying solely on driving website traffic as the primary measure of success. How can brands adapt?