Chris Alvarez

California

Sports Anchor and Reporter at KGO-TV (San Francisco, CA)

Sports Anchor/Reporter @abc7newsbayarea . @california native, @Fresno_State & @FSMCJDept grad. Unofficial newsroom DJ. #HeyDidYouSeeThis

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Articles

The Most Underestimated Workhorse in Marketing? Hint: It’s in Your Inbox.

1 week ago | ingredient.mn | Chris Alvarez

In a world obsessed with TikTok trends and Instagram-perfect campaigns, there’s a quiet achiever that keeps showing up, punching above its weight, and rarely getting the credit it deserves: email. Yes, email! The “boring” channel that marketers tend to overlook. But the hard truth?
It’s a Sign: Betty Crocker Zodiac Cakes Win Silver

1 month ago | ingredient.mn | Chris Alvarez

We’re pleased to announce that Ingredient recently received a Silver Award from The Advertising Federation of Minnesota (AdFed) for our Betty Crocker Zodiac Cakes social media campaign. Fun, customized astrology content resonates with audiences and is highly shareable, so it’s no surprise that the zodiac trend has been popping up everywhere on social media.
Five ways to prepare for the seismic impact of GLP-1s on the business of food

1 month ago | ingredient.mn | Chris Alvarez

This post was originally published on Food Industry Executive. For those living on the West Coast of North America, the reality of “the Big One” is something everyone grows up knowing about: a massive seismic event that experts say will happen someday, literally reshaping the ground beneath their feet in unpredictable ways. If, like me, you’re from the southern half of California, it’s the San Andreas fault you’re warned about.
Warriors superstar Stephen Curry meets 86-year-old superfan Grandma Kitty at Brooklyn Nets game after viral video

1 month ago | abc7news.com | Chris Alvarez Sunday |Chris Alvarez

It all started with a TikTok. When Maddie Franklin posted a video of her grandmother Kathryn Ford -- better known as Grandma Kitty -- sharing a notebook dedicated to Warriors superstar Stephen Curry, little did they know their lives were about to change. "She couldn't really see that I was recording, which I think helped a lot," Franklin said. "I think it made feel very authentic, because it was.
Ingredient Hires Berit Morse as VP of Business Development

2 months ago | ingredient.mn | Chris Alvarez

With Over 20 Years of Expertise, Morse Joins the Agency to Accelerate Expansion Plans and Deepen Consumer Relationships with Food BrandsMINNEAPOLIS (March 4, 2025) — Today, Ingredient, a Minneapolis-based food marketing agency, welcomes Berit Morse as VP of business development.
Shaping Ideas in 3D

2 months ago | ingredient.mn | Chris Alvarez

In marketing, great visuals are essential. This is true across the board, but it’s uniquely important in food marketing, where capturing the sumptuousness of a strawberry or the irresistibly craggy texture of a potato chip is key to making mouths water. Ingredient’s visuals team excels at creating beautiful images, whether of a single tomato or an entire tablescape. One of the tools they use to create these images is 3D modeling.
Ingredient Named Digital Agency of Record for Plochman’s Mustard

2 months ago | ingredient.mn | Chris Alvarez

Leading Food Marketing Agency Will Elevate Plochman’s Marketing Content and Creative Production to Transform Regional Favorite Into National StapleMINNEAPOLIS (Feb. 25, 2025) – Plochman’s, a Chicago-rooted, family-founded premium mustard company, has chosen Ingredient to lead its marketing and creative strategies to amplify brand growth. Plochman’s Mustard is proudly part of HACO Culinary, a leading innovator in premium sauces, dressings, and condiments.
The Zero-Click Shift: What It Means for Your Brand

2 months ago | ingredient.mn | Chris Alvarez

The rise of the “zero-click” environment has fundamentally shifted the digital marketing landscape, challenging brands to rethink their strategies across search, social media, and their own websites. As search engines and social platforms work to keep users engaged on their own properties, we must adapt to this new reality — gone are the days of relying solely on driving website traffic as the primary measure of success. How can brands adapt?
San Jose State, Fresno State extend battle for the Valley Trophy through 2034

Feb 11, 2025 | abc7news.com | Chris Alvarez

ByChris AlvarezTuesday, February 11, 2025 11:04PMSAN FRANCISCO (KGO) -- In the ever-changing landscape of college athletics and conference realignments, San Jose State football is keeping one of its long-time rivalries intact. San Jose State and Fresno State have announced a deal to play non-conference football games through the 2034 season, keeping the battle for the Valley Trophy alive.
From Restaurant to Home Kitchens, What’s On 2025’s Menu?

Feb 7, 2025 | ingredient.mn | Chris Alvarez

It’s not a total mystery that most of the food trends we see in social media originate in the restaurant world. And so when it comes to incorporating new concepts and ideas for our clients, our Senior Creative Director, Neil Bertucci, often starts his research by simply going out to eat at different restaurants in and around the Twin Cities.