Insurance & Financial Meetings Management

2 weeks ago | themeetingmagazines.com | David Swanson

What’s the secret sauce that makes Orlando the number one meeting destination in the nation? “We make it easy for planners to create memorable, well attended and productive events of any size,” says Casandra Matej, president and CEO of Visit Orlando. “We are committed to service, ensuring that our team works closely with planners to make the critical connections within our destination.

2 weeks ago | themeetingmagazines.com | Kathy Monte

Meetings, conventions and trade shows are powerful business tools through which companies can showcase their products, connect with existing/potential customers and build brand recognition. However, to make a lasting impression in today’s competitive market, you need the right strategy. That’s where activations come in. Designed to engage and captivate, these interactive experiences can elevate a company’s presence at a trade show or meeting, making a real impact.

2 weeks ago | themeetingmagazines.com | Maura Keller

Walk through any association convention and you will see an array of booths and interactive stations, all working to entice association attendees to stop and learn more about their product, service or organization. The most popular exhibitor spaces consistently attract the biggest masses of curious passersby by offering a truly exciting, engaging and memorable experience — but why is it important to incorporate innovative exhibitors into association conventions?

2 weeks ago | themeetingmagazines.com | Marlene Goldman

Faced with rising attendee expectations and increased competition for attention, planning an over-the-top meeting requires a combination of creativity, strategic thinking and bold ideas. Planners focus on integrating “wow factor” appeal, which can range from immersive learning zones to keynote stages with rock concert-level production to parties with drones and light shows. Some of these over-the-top elements are becoming strategic tools for engagement, brand storytelling and member retention.

2 weeks ago | themeetingmagazines.com | Cynthia Dial

Elite event planners know that memorable team-building activities can play a critical role in an organization’s success … or lack of it. The secret is to generate genuine enthusiasm among participants — and while there are innumerable ways to go about that, it is a mission that must be accomplished long before attendees ever arrive at that escape room, cooking class, golf course or whichever other entertaining venue you select.