Kathy Monte

2 weeks ago | themeetingmagazines.com | Kathy Monte

Meetings, conventions and trade shows are powerful business tools through which companies can showcase their products, connect with existing/potential customers and build brand recognition. However, to make a lasting impression in today’s competitive market, you need the right strategy. That’s where activations come in. Designed to engage and captivate, these interactive experiences can elevate a company’s presence at a trade show or meeting, making a real impact.

2 weeks ago | themeetingmagazines.com | Kathy Monte

In today’s digital world, live in-person events are more essential than ever. New research from Freeman, conducted with The Harris Poll, underscores their powerful role in building brand trust. The study also reveals that 95% of attendees trusted brands more after experiencing in-person events, while 71% of brands saw reputational declines through other channels in 2024.

1 month ago | themeetingmagazines.com | Kathy Monte

There was a time when diversity, equity and inclusion (DEI) was top of mind for event organizers, destination marketing organizations and major convention centers. Inclusive programming, supplier diversity and equitable hiring practices were a focus. Commitments were made to ensure that events were more accessible and representative. But today, the energy behind these efforts feels more subdued.

2 months ago | themeetingmagazines.com | Kathy Monte

The much-publicized killing of UnitedHealthcare CEO Brian Thompson outside the Hilton Midtown in Manhattan has sent shockwaves through the corporate event planning world. Thompson had been scheduled to speak at the company’s annual investor conference, and it is alleged that Luigi Mangione approached him from behind and shot him with a ghost gun, striking the executive in the back and calf. Thompson ultimately succumbed to his injuries.

Mar 6, 2025 | themeetingmagazines.com | Kathy Monte

In today’s event landscape, sustainability isn’t just a buzzword — it’s a powerful draw for attendees who prioritize environmental responsibility. Integrating green and net zero initiatives into a convention strategy can enhance appeal and demonstrate a commitment to the planet. Plus, many attendees no longer see sustainability as a nice option in the meetings industry. They now consider it as a must-have.