Jake's Rolex World

1 week ago | rolexmagazine.com | Jake Ehrlich

Cameron Barr and Wei from Revolution Talk about the Land-Dweller and Watches and WondersCameron Barr from Craft and Tailored and Wei Koh, are two really cool guys and I always love gaining their insight. They shot this video at Watches and Wonders recently, where among other things they discuss the Land-Dweller. VIDEO

1 week ago | rolexmagazine.com | Jake Ehrlich

ROLEX TIME MACHINETRIPLE-DATE CALENDARYEAR 2050 ROLEX MAGAZINE ADAfter writing my story on how I’d love to see Rolex evolve their new platform launched with the Land-Dweller, I couldn’t resist dreaming bigger. What if we could step into an actual time machine and fast-forward to the year 2050? What would an advertisement for a modern Rolex look like, and most intriguingly, how would it keep time?

1 week ago | rolexmagazine.com | Jake Ehrlich

Red, White, Blue & BlackHoneycomb Dial TIME-MACHINEThe Rolex LAND-DWELLER’s bold case and seamlessly integrated bracelet have sparked a surge of inspiration, driving me to explore the endless possibilities within its design language. This isn’t just a watch—it’s a canvas. In my latest experiment, I’ve incorporated a contrasting ramped chapter ring into the Honeycomb Dial TIME-MACHINE, a feature that elevates the design with striking depth and a nod to the legendary Rolex Paul Newman Daytona.

3 weeks ago | rolexmagazine.com | Jake Ehrlich

NEW ROLEX MODEL INTRODUCTIONLAND-DWELLERExpect The Unexpected!!!!Rolex doesn’t often pull a rabbit out of its horological hat, but every so often, the brand catches the watch world off-guard with a completely new creation. Today, that rare moment arrived—and it’s nothing short of a stunner!Say hello to the LAND-DWELLER, a brand-new Rolex model that’s been seven years in the making—well, sort of.

1 month ago | rolexmagazine.com | Jake Ehrlich

Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland. In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.