Watchonista Magazine

An online magazine focused on the fascinating world of timepieces⌚️. We've been sharing our love for watches since 2009 👥. Please note, we do not sell watches. #watchonista

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“Enjoy Life”: Norqain’s New Ice Cream-Themed Freedom 60 Chrono Reminds Us to Have Fun This Summer

2 days ago | watchonista.com | Cait Bazemore

By Cait Bazemore Each year, as warm weather approaches, we begin talking about the watches of summer. Oftentimes, these models are made from something super lightweight, like titanium or ceramic; or, they could be a diver; or perhaps, they feature an ultra-playful and colorful design. And while the start of the season is still a few weeks away, I think the official watch of summer has already arrived.
Horological Art: This Mysterious Clock in a Box is Far More Than Meets the Eye

3 days ago | watchonista.com | Cait Bazemore

By Cait Bazemore I’ll admit, I was a little late to the game in discovering Fiona Krüger. While she first established her namesake brand more than a decade ago, Krüger only came on my radar last year. Since then, I have had the pleasure of working with Krüger on two stories: one that delved more broadly into the rise of independent watchmakers and one that highlighted some of the most prominent women in watchmaking.
Form and Function: Art and Technology Collide in Ulysse Nardin’s New Freak [X Gold Enamel]

4 days ago | watchonista.com | Cait Bazemore

By Cait Bazemore When you think of Ulysse Nardin, the Freak likely comes to mind. The watch was a game-changer for the brand and industry when it launched in 2001. The model was a technical revolution. It introduced the use of silicon in the escapement (now used by nearly every watchmaker in the industry), all with a design that notably lacked a traditional dial, hands, and crown.
Meet the Artist: Exploring the World of Hyperrealism with Artist Sinziana Iordache a.k.a. @SinzianaIordache

6 days ago | watchonista.com | Rhonda Riche

06/02/2025 By Rhonda Riche If a picture is worth a thousand words, then hyperrealist art must be worth a million more.
Refresher Course: A Deeper Dive into Seiko’s Presage Cocktail Time Collection

1 week ago | watchonista.com | Rhonda Riche

By Rhonda Riche As our own Mike Espindle has noted, the watch press tends to give more attention to Seiko sports watches than its more elegant offerings. I know I’m guilty as charged.
Afro Pops: HYT Introduces the S1 5N Gold Titanium Limited Edition “Fally Ipupa”

1 week ago | watchonista.com | Rhonda Riche

By Rhonda Riche Best known for its fluidic time display, HYT has always been a cutting-edge watchmaker. So, it should come as no surprise that the Maison marches to the beat of its own drummer when it comes to marketing as well. For example, did you know the brand has never teamed up with an international celebrity? No race car drivers nor movie stars have ever appeared on HYT’s “friends” list.
Introducing the Longines Spirit Zulu Time 1925 in Celebration of 100 Years

2 weeks ago | watchonista.com | Barbara Palumbo

By Barbara Palumbo In 1925, Longines introduced its first-ever dual-time zone wristwatch, which they named “Zulu Time,” and the reason for the name is actually quite interesting. If you look closely at the image above, you will see that the original dial of the Longines Zulu Time exhibited a small nautical flag below the 12 o’clock hour marker.
Mondo Montres: Five French Watch Releases You Need to Know About

2 weeks ago | watchonista.com | Rhonda Riche

By Rhonda Riche Although it might ruffle some feathers, it wouldn’t be incorrect to say that the Swiss watch industry began in France. First, King Louis XIV revoked the Edict of Nantes in 1685, which resulted in the religious persecution of Protestant Huguenot watchmakers and their subsequent mass immigration to neutral Switzerland.
Everyday Glamor: The Frederique Constant Classics Manchette is Easy to Love

2 weeks ago | watchonista.com | Rhonda Riche

By Rhonda Riche Do you want to know a secret? I hate keeping secrets. That’s why I’m overjoyed to finally share my experience with the release of Frederique Constant’s new Classics Manchette, which I first tried on at Watches and Wonders in April. This dainty time-only watch took my breath away in Geneva, and I would have included it in my top ten Watchers and Wonders timepieces if it weren’t for this darn embargo.
Sweet Dreams: The New Hublot x The Hour Glass Spirit of Big Bang Carbon Candy Pink Projects Positivity

2 weeks ago | watchonista.com | Rhonda Riche

By Rhonda Riche Watchonista’s Marco Gabella recently wrote a roundup of 2025 trends in watchmaking materials. In it, he talked about Hublot’s mastery of ceramic-cased timepieces, specifically the brand’s Big Bang Unico Magic Ceramic and its blue and black, multi-colored insert released in February.