Joni Sweet's Press Opportunities & Media Insights

2 weeks ago | jonisweet.substack.com | Joni Sweet

Joni Sweet is a seasoned writer, editor, and content strategist with 13+ years of media experience. In this newsletter, Joni reveals insider tips to help PR professionalssharpen their pitches, avoid rookie mistakes, land coverage for their clients, and build stronger relationships with writers. Hi friends,Let’s talk about sending product samples to journalists. When done well, it’s a smart way to help us get to know your client’s product.

3 weeks ago | jonisweet.substack.com | Joni Sweet

Joni Sweet is a seasoned writer, editor, and content strategist with 13+ years of media experience. In this newsletter, Joni reveals insider tips to help PR professionalssharpen their pitches, avoid rookie mistakes, land coverage for their clients, and build stronger relationships with writers. In case you haven’t heard, the original HARO’s back from the dead. Again. HARO used to be a goldmine for journalists. Then it turned into a spammy landfill—something I’ve talked about before.

3 weeks ago | jonisweet.substack.com | Joni Sweet

Joni Sweet is a seasoned writer, editor, and content strategist with 13+ years of media experience. In this newsletter, Joni reveals insider tips to help PR professionalssharpen their pitches, avoid rookie mistakes, land coverage for their clients, and build stronger relationships with writers. Hi friends!Tomorrow’s the big day! Pitchcraft founder and I are so excited to welcome you to our Story Seeds Pitch Clinic tomorrow (April 23) at noon EDT.

1 month ago | jonisweet.substack.com | Joni Sweet

Joni Sweet is a seasoned writer, editor, and content strategist with 13+ years of media experience. In this newsletter, Joni reveals insider tips to help PR professionalssharpen their pitches, avoid rookie mistakes, land coverage for their clients, and build stronger relationships with writers. If there’s one thing I wish every PR pro would take seriously—like, really seriously—it’s relationship-building. It’s how your emails get opened instead of buried.

1 month ago | jonisweet.substack.com | Joni Sweet

Joni Sweet is a seasoned writer, editor, and content strategist with 13+ years of media experience. In this newsletter, Joni reveals her current assignments and insider tips to help PR professionalssharpen their pitches, avoid rookie mistakes, land coverage for their clients, and build stronger relationships with writers. Get ready for candid advice, a touch of sass, and secret strategies to make your pitches stand out.