Joni Sweet's profile photo

Joni Sweet

Hudson Valley

Writer and Editor at Freelance

Freelance writer & PR coach Words: @Forbes, @NatGeo, @TIME, @TripSavvy @LonelyPlanet, @Yahoo, @Frommers + more; Vegetarian, cyclist, cat lady; Traveler at ❤

Featured in: Favicon uol.com.br Favicon forbes.com Favicon msn.com Favicon businessinsider.com Favicon foxnews.com Favicon huffpost.com Favicon time.com Favicon usatoday.com Favicon insider.com Favicon nydailynews.com

Articles

  • 1 week ago | bcrf.org | Joni Sweet

    DNA can play a major role in a person’s odds of developing breast cancer. An estimated five to 10 percent of all breast cancer cases may be directly linked to changes (mutations) in genes passed on from a parent, according to the American Cancer Society (ACS). While breast cancer–associated gene mutations are relatively rare in the general population, affected individuals face a much higher risk of the disease.

  • 1 week ago | jonisweet.substack.com | Joni Sweet

    Joni Sweet is a seasoned writer, editor, and content strategist with 13+ years of media experience. In this newsletter, Joni reveals insider tips to help PR professionalssharpen their pitches, avoid rookie mistakes, land coverage for their clients, and build stronger relationships with writers. If there’s one thing I wish every PR pro would take seriously—like, really seriously—it’s relationship-building. It’s how your emails get opened instead of buried.

  • 2 weeks ago | jonisweet.substack.com | Joni Sweet

    Joni Sweet is a seasoned writer, editor, and content strategist with 13+ years of media experience. In this newsletter, Joni reveals her current assignments and insider tips to help PR professionalssharpen their pitches, avoid rookie mistakes, land coverage for their clients, and build stronger relationships with writers. Get ready for candid advice, a touch of sass, and secret strategies to make your pitches stand out.

  • 3 weeks ago | jonisweet.substack.com | Joni Sweet

    Joni Sweet is a seasoned writer, editor, and content strategist with 13+ years of media experience. In this newsletter, Joni reveals her current assignments and insider tips to help PR professionalssharpen their pitches, avoid rookie mistakes, land coverage for their clients, and build stronger relationships with writers. Get ready for candid advice, a touch of sass, and secret strategies to make your pitches stand out.

  • 3 weeks ago | bcrf.org | Joni Sweet

    Breast cancer deaths have dropped significantly in the U.S., but not for Native women. BCRF discusses how systemic barriers to screening, treatment, and research leave this community behindBreast cancer outcomes have drastically improved over the past few decades, thanks to advances in awareness, early detection, and treatment. But progress hasn’t been equal for all communities.

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Joni Sweet
Joni Sweet @JoniSweet
31 Mar 25

This is finally happening on April 8! DM me if you want to join. :)

Joni Sweet
Joni Sweet @JoniSweet

PR pros, I have an idea about hosting a live online event to provide rapid on-the-spot feedback for PR pitches in a group setting. Is this something you'd be into? Honest feedback is appreciated!

Joni Sweet
Joni Sweet @JoniSweet
16 Mar 25

RT @GlitchPhoton: Forbes racks up 6 million views daily. Yet 99% of founders are clueless about PR. We turned to a top journalist to tack…

Joni Sweet
Joni Sweet @JoniSweet
16 Jan 25

My newsletter has grown significantly—we're now at more than 2,700 subscribers! I'm opening up new spots for sponsors (& one spot is already sold for March). If you're looking to spread the message about your brand or service to PR pros, let's talk!