
Joni Sweet
Writer and Editor at Freelance
Founder and Editor at Joni Sweet's Press Opportunities & Media Insights
Freelance writer & PR coach Words: @Forbes, @NatGeo, @TIME, @TripSavvy @LonelyPlanet, @Yahoo, @Frommers + more; Vegetarian, cyclist, cat lady; Traveler at ❤
Articles
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1 week ago |
bcrf.org | Joni Sweet
DNA can play a major role in a person’s odds of developing breast cancer. An estimated five to 10 percent of all breast cancer cases may be directly linked to changes (mutations) in genes passed on from a parent, according to the American Cancer Society (ACS). While breast cancer–associated gene mutations are relatively rare in the general population, affected individuals face a much higher risk of the disease.
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1 week ago |
jonisweet.substack.com | Joni Sweet
Joni Sweet is a seasoned writer, editor, and content strategist with 13+ years of media experience. In this newsletter, Joni reveals insider tips to help PR professionalssharpen their pitches, avoid rookie mistakes, land coverage for their clients, and build stronger relationships with writers. If there’s one thing I wish every PR pro would take seriously—like, really seriously—it’s relationship-building. It’s how your emails get opened instead of buried.
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2 weeks ago |
jonisweet.substack.com | Joni Sweet
Joni Sweet is a seasoned writer, editor, and content strategist with 13+ years of media experience. In this newsletter, Joni reveals her current assignments and insider tips to help PR professionalssharpen their pitches, avoid rookie mistakes, land coverage for their clients, and build stronger relationships with writers. Get ready for candid advice, a touch of sass, and secret strategies to make your pitches stand out.
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3 weeks ago |
jonisweet.substack.com | Joni Sweet
Joni Sweet is a seasoned writer, editor, and content strategist with 13+ years of media experience. In this newsletter, Joni reveals her current assignments and insider tips to help PR professionalssharpen their pitches, avoid rookie mistakes, land coverage for their clients, and build stronger relationships with writers. Get ready for candid advice, a touch of sass, and secret strategies to make your pitches stand out.
-
3 weeks ago |
bcrf.org | Joni Sweet
Breast cancer deaths have dropped significantly in the U.S., but not for Native women. BCRF discusses how systemic barriers to screening, treatment, and research leave this community behindBreast cancer outcomes have drastically improved over the past few decades, thanks to advances in awareness, early detection, and treatment. But progress hasn’t been equal for all communities.
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This is finally happening on April 8! DM me if you want to join. :)

PR pros, I have an idea about hosting a live online event to provide rapid on-the-spot feedback for PR pitches in a group setting. Is this something you'd be into? Honest feedback is appreciated!

RT @GlitchPhoton: Forbes racks up 6 million views daily. Yet 99% of founders are clueless about PR. We turned to a top journalist to tack…

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